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We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. Customer Company Roadshow ExactTarget Marketing Cloud

Presentation given by Derek Laney at the Customer Company Roadshow in Sydney and Melbourne on December 3rd and 5th, 2013.

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  1. 1. Derek Laney Director Product Marketing @derektweets
  2. 2. Behind every thing is a customer.
  3. 3. Internet of Customers has Changed Marketing Fragmented 1:Many Untargeted Seamless 1:1 Experiences
  4. 4. A Customer Platform to Bring it Together Your Customer Email Apps Social Web SMS Product Your Company Television Store
  5. 5. Common View of the Customer
  6. 6. Relevance is Revenue
  7. 7. The Internet of Customers
  8. 8. The Internet of Customers
  9. 9. The Internet of Customers
  10. 10. The Internet of Customers
  11. 11. The Internet of Customers
  12. 12. Email Mobile Social Web Data & Analytics Marketing Automation The 1:1 Customer Platform Platform
  13. 13. Email Mobile Social Web Data & Analytics Marketing Automation Platform
  14. 14. Holiday Specialists • Move to a lifecycle model • Small Business use data to drive relevance • 33% increase in traffic 100% growth in enquiries YOY 7x Efficiency Improvement
  15. 15. Trusted leader in Email Marketing Highly relevant, targeted, and beautiful-looking emails Triggered and automated campaigns Mission-critical operational emails Email
  16. 16. Reach your customers wherever they are SMS and in-app push notifications Mobile-optimized emails Mobile
  17. 17. #1 in Social Listening #1 in Social Publishing #1 in Social Advertising Social
  18. 18. Personalized, Predictive Personalized, predictive, 1:1 web experiences Product and content recommendation engine Guided selling tools Web
  19. 19. Relevance is Revenue
  20. 20. Thanks! ExactTargetMarketing Cloud