Salesforce1 Platform The Customer Platform for Building Next Generation Apps


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Salesforce1 Platform Presentation by Rosie Pongracz @Salesforce Essentials Johannesburg 2014

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Salesforce1 Platform The Customer Platform for Building Next Generation Apps

  1. 1. 3/23/14 1 Salesforce1 Platform @rosiepongracz In/rosiepongracz Rosie Pongracz Director, Platform Marketing The Customer Platform for Building Next Generation Apps
  2. 2. 3/23/14 2 Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements. Important Additional Information The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other filed documents for free at The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender INTRO VIDEO
  3. 3. 3/23/14 3 In the Internet of Customers, Apps Connect Everything Connected Products Connected Customers Connected Partners Employees Connected Employees Customer Trunk Club CONSUMER FASHION APPKelly Services TALENT ADVISOR APP Zimmer PRODUCT CATALOG APP Virgin America EMPLOYEE INTRANET APP Academy of Art STUDENT SCHEDULING APP Time Warner Cable FIELD SALES APP The Customer Platform for Building Next Gen Apps
  4. 4. 3/23/14 4 Systems of Engagement Manage Data Anonymous One-Way Relationships Independent Transactions Mass Marketing Systems of Record Manage Relationships Known Two-Way Relationship Connected Experiences 1:1 Most Companies Can’t Execute on Ideas Fast Enough Ideas Time Current IT Capacity Business Ideas The Growing $1 Trillion* “IT Debt Gap” Source: Gartner “DevOps Step One: Assessing Your IT Infrastructure and Operations Technical Debt,” 6.22.12
  5. 5. 3/23/14 5 And It’s Difficult to Build Enterprise Mobile Apps Complexity of form factors Limited number of developers Multiple operating systems Multiple platforms of companies have deployed mobile apps1/2< 60% 40% 20% PercentofRespondents Mobile apps are critical Mobile apps deployed Economist Study of 1,300 Global Executives “The State of the Customer-Led Economy” “App Gap” It Takes Too Long to Build Apps on Legacy Platforms Idea buy & setup hardware install complex software define user access build & test security make it mobile & social setup reporting & analytics build app Legacy Platforms App 6-12 Months?
  6. 6. 3/23/14 6 Salesforce Platform is the Fastest Path from Idea to App AppIdea build app Idea buy & setup hardware install complex software define user access build & test security make it mobile & social setup reporting & analytics build app Legacy Platforms App 6-12 Months? Platform 75%Lower infrastructure costs 80%More apps launched per year Faster time to market 70% ROI 520%
  7. 7. 3/23/14 7 The Salesforce1 Platform Connecting the next generation of apps, devices, and customers Platform Salesforce1 Platform APIs Salesforce1 App Heroku1 ExactTarget Fuel Salesforce1 Platform Services More APIs and New Platform Services to Help You Build Apps Fast Chatter Multi- language Translation Workbench Email ServicesAnalytics Cloud Database Schema Builder Search Visualforce1 Monitoring Multi-tenant Infrastructure Apex Data-level Security Workflows Social APIs Analytics APIs Bulk APIsRest APIs Metadata APIs Soap APIs Private App Exchange Custom Actions Identity Mobile Notifications Tooling APIs Developer Mobile Packs Mobile SDK Offline Support Streaming APIs Geolocation ET 1:1 ET fuel Heroku1 Heroku Add-Ons Sharing Model ET API APIs Mobile Services Core Services Platform Open Extensible Public
  8. 8. 3/23/14 8 Multi-tenant infrastructure Salesforce1 Platform: Loved by Developers AND Business Users The World’s #1 Cloud Platform for Building Apps Proven Leader Successful CustomersTrusted Platform #1 aPaaS Leader 1 Million+ Developers 4.2 Million+ apps 2 Million+ installs on AppExchange All Major Certifications 1 Billion transactions/day 50% of transactions via API 40% Market Share
  9. 9. 3/23/14 9 Multi-tenant Infrastructure Unbreakable Customizations Automatic Upgrades 6BLines of Apex Code 500M API Calls Per Day, 28 Versions 15MCustom Database Tables 12M Visualforce Pages Integrations and Customizations Auto-Upgraded 42 Major Releases Single Code Base and Shared Infrastructure Focus on Innovation with a Future-Proof Cloud Platform Next Gen Apps Next Gen IT Next Gen Enterprise BUILD LEAD CREATE
  10. 10. 3/23/14 10 Next Gen Apps Next Gen IT Next Gen Enterprise BUILD LEAD CREATE Two Amazing Ways to Build Engaging Mobile Apps Fast Custom UI AppsSalesforce1 App AppExchange Apps: Dropbox Concur Evernote ServiceMax More Custom Apps and Integrations: SAP Oracle Everything Custom More Sales, Service and Marketing Accounts Cases Campaigns Dashboards More
  11. 11. 3/23/14 11 Recruiting App DEMONSTRATION Next Gen IT Next Gen Enterprise Next Gen AppsBUILD LEAD CREATE
  12. 12. 3/23/14 12 A New Customer Platform for Everyone Publish Next Gen Apps ISVs Peter Gassner Veeva Manage Salesforce from Anywhere Experience Salesforce1 on Any Device Neil Kamireddy Trunk Club Admins Build Next Gen Apps Developers Geetha Vallabhaneni Luminix Connect with Customers in a Whole New Way Mariam Naficy Minted End Users Every Customer Your Customers CIO
  13. 13. 3/23/14 13 InformationChief Officer Chief OfficerInfrastructure Information
  14. 14. 3/23/14 14 Integration Infrastructure Information Chief Officer Innovation Infrastructure Information Integration Chief Officer
  15. 15. 3/23/14 15 How do CIOs Spend Their Time? Today 57% Keeping the Lights On 43% Innovation 21% Creating Opportunity 22% Strategy How do CIOs Spend Their Time? Tomorrow 30% Keeping the Lights On 70% Innovation 29% Creating Opportunity 41% Strategy
  16. 16. 3/23/14 16 Focus on Innovation with a Future-Proof Cloud Platform Legacy Platforms Focus on Infrastructure Salesforce1 Platform Focus on Innovation Infrastructure Governance Innovation Bruce Carter CIO
  17. 17. 3/23/14 17 Next Gen Enterprise Next Gen IT Next Gen AppsBUILD LEAD CREATE NEB VIDEO
  18. 18. 3/23/14 18 New England Biolabs Connects Freezers and Scientists Connected Freezers Connected Scientists Connected Labs Connected Employees Scientists NEB Connected Freezer App DEMONSTRATION
  19. 19. 3/23/14 19 Healthcare Education Science Manufacturing Next Gen Enterprises are Transforming Entire Industries with Cloud Platforms