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Brian Goldfarb
SVP, Salesforce1 Platform Marketing
Lead the App Revolution
Safe Harbor
“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995:
This presentation contains...
THANK Y U
4 Million +
Applications
2,700 +
AppExchange apps
3 Million +
AppExchange installs
60,000 +
Developers trained t...
Social
Mobile
Cloud
Data 

Science
Systems of Intelligence
Succeed With Your Customers 

in a Whole New Way
Thousands Mill...
The App Revolution
Apps define:
How you engage with customers
How your employees work
Every company is becoming an app com...
Three Forces Are Driving the App Revolution
Technology
New agility focused
platforms
People
New class of app
developer
Lea...
The Revolution Demands New Technology
Front OfficeBack Office
Customer Centric
Constantly Upgraded
Flexible
10 day cycles
...
Three Forces Are Driving the App Revolution
Technology
New agility focused
platforms
People
New class of app
developer
Lea...
A New Class of Creators Has Emerged
Empowered with new platforms
More productive and agile
Aligned to business outcomes
Dr...
Three Forces Are Driving the App Revolution
Technology
New agility focused
platforms
People
New class of app
developer
Lea...
The Revolution Requires a New Approach to IT
Minimize risks
Project based
Outsourced
Rigid control
Hire project managers
E...
CIOs are More Focused on the Business than
Ever Before
say the CIO role is more
important to the business
than ever before...
CIOs Need a Platform to Deliver the App Revolution
Workflow
Data &
Objects
IdentityAnalyticsCollaborationMobile UI
Flexibl...
Introducing: Salesforce1 Lightning
Lightning
Components
Lightning App
Builder
Lightning Process
Builder
Lightning
Communit...
Introducing: Heroku Enterprise
Collaboration
Control
Confidence
Shared Applications,
Administration & Add-Ons
Access Contr...
Lisa Kant
Director, Product Marketing
Paul Clarke
Director of Technology
Salesforce1 platform – build apps fast. Build business faster
Salesforce1 platform – build apps fast. Build business faster
Salesforce1 platform – build apps fast. Build business faster
Salesforce1 platform – build apps fast. Build business faster
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Salesforce1 platform – build apps fast. Build business faster

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Salesforce1 platform – build apps fast. Build business faster

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Salesforce1 platform – build apps fast. Build business faster

  1. 1. Brian Goldfarb SVP, Salesforce1 Platform Marketing Lead the App Revolution
  2. 2. Safe Harbor “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements, the achievement or success of which involves risks, uncertainties, and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make.   The risks and uncertainties referred to above include – but are not limited to – risks associated with possible fluctuations in our financial and operating results; our rate of growth and anticipated revenue run rate, including our ability to convert deferred revenue and unbilled deferred revenue into revenue and, as appropriate, cash flow, and our ability to grow deferred revenue and unbilled deferred revenue; errors, interruptions or delays in our service or Web hosting; breaches of our security measures; the financial impact of any previous and future acquisitions; the nature of our business model; our ability to continue to release, and gain customer acceptance of, new and improved versions of our service; successful customer deployment and utilization of our existing and future services; changes in our sales cycle; competition; various financial aspects of our subscription model; unexpected increases in attrition or decreases in new business; our ability to realize benefits from strategic partnerships; reliance on third-party computer hardware and software; the emerging markets in which we operate; unique aspects of entering or expanding in international markets; our ability to hire, retain and motivate employees and manage our growth; changes in our customer base; technological developments; regulatory developments; litigation related to intellectual property and other matters, and any related claims, negotiations and settlements; unanticipated changes in our effective tax rate; factors affecting our outstanding convertible notes and credit facility; fluctuations in the number of shares we have outstanding and the price of such shares; foreign currency exchange rates; collection of receivables; interest rates; factors affecting our deferred tax assets and ability to value and utilize them, including the timing of achieving profitability on a pre-tax basis; the potential negative impact of indirect tax exposure; the risks and expenses associated with our real estate and office facilities space; and general developments in the economy, financial markets, and credit markets. Further information on these and other factors that could affect the financial results of salesforce.com, inc. is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our most recent Form 10-K. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make their purchase decisions based upon features that are currently available.
  3. 3. THANK Y U 4 Million + Applications 2,700 + AppExchange apps 3 Million + AppExchange installs 60,000 + Developers trained this year 2,000,000 + Salesforce developers 85,000 + IdeaExchange points retired
  4. 4. Social Mobile Cloud Data 
 Science Systems of Intelligence Succeed With Your Customers 
 in a Whole New Way Thousands Millions TrillionsBillions connected things customer interactions SNA Terminal Mainframe LAN/WAN Client Server
  5. 5. The App Revolution Apps define: How you engage with customers How your employees work Every company is becoming an app company
  6. 6. Three Forces Are Driving the App Revolution Technology New agility focused platforms People New class of app developer Leadership New type of IT leadership
  7. 7. The Revolution Demands New Technology Front OfficeBack Office Customer Centric Constantly Upgraded Flexible 10 day cycles Process Centric Slowly Upgraded Rigid 10 year cycles
  8. 8. Three Forces Are Driving the App Revolution Technology New agility focused platforms People New class of app developer Leadership New type of IT leadership
  9. 9. A New Class of Creators Has Emerged Empowered with new platforms More productive and agile Aligned to business outcomes Driving innovation throughout the company Business Analysts Developers
  10. 10. Three Forces Are Driving the App Revolution Technology New agility focused platforms People New class of app developer Leadership New type of IT leadership
  11. 11. The Revolution Requires a New Approach to IT Minimize risks Project based Outsourced Rigid control Hire project managers Embrace risks Continuous innovation Insourced Loosely coupled teams Hire hackers
  12. 12. CIOs are More Focused on the Business than Ever Before say the CIO role is more important to the business than ever before 85% Source: CIO Magazine, 2015
  13. 13. CIOs Need a Platform to Deliver the App Revolution Workflow Data & Objects IdentityAnalyticsCollaborationMobile UI Flexible, Scalable, Metadata Platform Lightning Toolset Fast App Dev & Customization Developer Toolset Programmatic Services
  14. 14. Introducing: Salesforce1 Lightning Lightning Components Lightning App Builder Lightning Process Builder Lightning Community Builder Lightning Connect NEW
  15. 15. Introducing: Heroku Enterprise Collaboration Control Confidence Shared Applications, Administration & Add-Ons Access Controls, Logging & Resource Management Proven, Scalable Runtime with Consistently Simple Deployment NEW
  16. 16. Lisa Kant Director, Product Marketing
  17. 17. Paul Clarke Director of Technology

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