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Best of Salesforce World Tour Melbourne

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Best of Salesforce World Tour Melbourne

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Best of Salesforce World Tour Melbourne

  1. 1. A year’s worth of innovation.One day of information. Salesforce World Tour MELBOURNE • 2015 #salesforcetour
  2. 2. Everything you ever wanted to know about connecting with your customers and growing your business success. Salesforce World Tour MELBOURNE • 2015 #salesforcetour
  3. 3. Everything you ever wanted to know about connecting with your customers and growing your business success. ...as presented BY The Salesforce World Tour – Melbourne Salesforce World Tour MELBOURNE • 2015
  4. 4. If you couldn’t attend – or want to relive the experience – watch the replay or view the slides replay slides THE KEYNOTE THE BIG ISSUE CAMPAIGN DREAMFORCE ‘15 INSPIRING SPEAKERS MEDIA HIGHLIGHTS THE 6 REVOLUTIONS ANALYTICS MARKETING COMMUNITY SALES SERVICE APPS
  5. 5. The keynote “70% of buying experience is based on service; this is no longer optional. If you have great customer service, you will win.” – Leyla Seka Senior VICE PRESIDENT - SALESFORCE We are in the middle of a technology revolution. We’re transforming the way that we connect with our customers by revolutionising analytics, sales, marketing, service and community, and apps. We’re putting the customers at the centre of everything we do. THE 6REVOLUTIONS ANALYTICS SALES MARKETING SERVICE APPSCOMMUNITY
  6. 6. The keynote “70% of buying experience is based on service; this is no longer optional. If you have great customer service, you will win.” – Leyla Seka Senior VICE PRESIDENT - SALESFORCE Senior Vice President Leyla Seka highlighted how these revolutions are impacting the future of business. Hear more about Leyla’s inspiring vision for revolutionising the industry here. She also introduced some visionary guest speakers...
  7. 7. Australian Rugby Union is passionate about connecting its players, parents, coaches, fans and clubs. How are they doing it? With a single Salesforce community that brings them together to share their passion for the game. Find out more about how ARU is connecting with its community. “I’m delighted the Australian Rugby Union – powered by Salesforce – is using technology to engage with every individual who has some connection with rugby.” – Rob clarke GENERAL MANAGER - ARU The keynote – Guest speaker
  8. 8. Did you know that 46,000 women in Australia are homeless every night? Or that 40% of homeless people living in shelters in Australia are women? The Big Issue and Salesforce are partnering to help employ women in The Big Issue’s subscription centres. Hear more about the campaign from Emma O’Halloran. “Half the homeless population are women. With every 100 subscriptions we sell we can employ one woman.” – emma o’halloran MARKETING AND COMMUNICATIONS MANAGER - THE BIG ISSUE The keynote – guest speaker
  9. 9. world tour showcased Some inspiring speakers k e y m o m e n t I’ve learnt the most successful leaders – and therefore the most successful organisations – are the ones that are able to balance creativity and fear. “ If you can’t communicate you’re at a very real disadvantage. It’s a very important skill... without it you will fail as a leader. “ ” Wendy Johnstone Head of marketing, Asia Pacific, Salesforce TODD SAMPSON CEO, LEO BURNETT Let’s not let unconscious bias hold us back. We need to embrace diversity and reap the rewards. “ ” ” The best leaders demonstrate their vulnerability because it empowers people to join in and contribute. “ ”Chris Ridd Managing Director, Xero Australia Pty Ltd JEFF KENNETT CEO, BEYONDBLUE
  10. 10. Want to know what your customers want before they do? Customer analytics takes you one step closer to being a mind-reading marketer. With insights and opportunities anywhere on any device, Leandro Perez, Director of Product Marketing, Analytics - Salesforce showed us how… BUILD BETTER PRODUCTS ...DATA IS THE KEY TO UNLOCKING CUSTOMER INSIGHT. a n a ly t i c s session: Welcome Salesforce wave - the Analytics Cloud
  11. 11. session: Welcome Salesforce wave - the Analytics Cloud BUILD BETTER PRODUCTS CREATE BETTER CAMPAIGNS ...DATA IS THE KEY TO UNLOCKING CUSTOMER INSIGHT. a n a ly t i c s Want to know what your customers want before they do? Customer analytics takes you one step closer to being a mind-reading marketer. With insights and opportunities anywhere on any device, Leandro Perez, Director of Product Marketing, Analytics - Salesforce showed us how…
  12. 12. BUILD BETTER PRODUCTS CREATE BETTER CAMPAIGNS CLOSE DEALS FASTER ...DATA IS THE KEY TO UNLOCKING CUSTOMER INSIGHT. a n a ly t i c s session: Welcome Salesforce wave - the Analytics Cloud Want to know what your customers want before they do? Customer analytics takes you one step closer to being a mind-reading marketer. With insights and opportunities anywhere on any device, Leandro Perez, Director of Product Marketing, Analytics - Salesforce showed us how…
  13. 13. BUILD BETTER PRODUCTS CREATE BETTER CAMPAIGNS CLOSE DEALS FASTER DELIVER BETTER SERVICE ...DATA IS THE KEY TO UNLOCKING CUSTOMER INSIGHT. a n a ly t i c s session: Welcome Salesforce wave - the Analytics Cloud Want to know what your customers want before they do? Customer analytics takes you one step closer to being a mind-reading marketer. With insights and opportunities anywhere on any device, Leandro Perez, Director of Product Marketing, Analytics - Salesforce showed us how…
  14. 14. BUILD BETTER PRODUCTS CREATE BETTER CAMPAIGNS CLOSE DEALS FASTER DELIVER BETTER SERVICE KEEP CUSTOMERS FOR LIFE ...DATA IS THE KEY TO UNLOCKING CUSTOMER INSIGHT. a n a ly t i c s session: Welcome Salesforce wave - the Analytics Cloud Want to know what your customers want before they do? Customer analytics takes you one step closer to being a mind-reading marketer. With insights and opportunities anywhere on any device, Leandro Perez, Director of Product Marketing, Analytics - Salesforce showed us how…
  15. 15. a n a ly t i c s “How are you able to leverage all the massive amounts of data to be able to create meaningful business insights? Companies are telling us there’s a massive data divide” – Dan Bognar VP Sales Engineering - Salesforce
  16. 16. k e y m o m e n t session: Evolution of technology (s) Think augmented reality and gesture controlled apps are just for sci-fi movies? Think again! In the third wave of computing, how is emerging technology shaking up your business? INTERNET OF THINGS. THE MOBILE DEVICE AS A PERSONAL HUB. FROM PERSONAL TO INTIMATE COMPUTING. PREDICTIVE ANALYTICS. THE FUTURE OF THE CRM. OMNI-CHANNEL INTERFACES. “Everyone is mobile, we are all social and we are going to be connected to 75 billion things.” – PETER SCHWARTZ SENIOR VICE PRESIDENT, STRATEGIC PLANNING - SALESFORCE
  17. 17. Innovation means smarter decisions. And smarter decisions equal more sales. Successful companies are using emerging technology to accelerate productivity and close more deals. Find out how Sean Alpert believes companies can position themselves for sales success. “By 2016, 55% of salespeople will access sales applications exclusively through smartphones or tablets.” – sean alpert Senior Director, Product Marketing - SALEs cloud s a l e s Session: Grow sales faster with Sales Cloud 10% HIGHER CUSTOMER SATISFACTION 21% HIGHER EMPLOYEE PRODUCTIVITY 22% HIGHER PROFITABILITY INCREASED ENGAGEMENT DRIVES PROFITABILITY
  18. 18. How do the best B2B marketers attract top-quality leads? It’s easy! Be appealing. Be available. Be smooth. This session hosted by Mathew Sweezey, Principal of Marketing Insights - Salesforce, covered strategies for attracting leads, promoting your content and optimising your conversions. Session: Love at First Click: Alluring lead generation tactics to pack your pipeline Better content, delivered in targeted ways is the best way to drive more leads. s a l e s
  19. 19. k e y m o m e n t Startup myth busters, secrets of success Think that it’s easier than ever to start a company? Or that startups only fail if they lack funding? You thought wrong! Ludovic Ulrich – startup world veteran and Head of Startup Relations, Salesforce – dispelled startup myths and shared advice on how to fire up your business. “Startups should look at technology from the point of view of the company they want to become, not the company they are today.” – LUDOVIC ULRICH Head of Startup Relations - Salesforce
  20. 20. The customer journey is comprised of thousands of moments. Each moment is an opportunity to connect with the customer in entirely new ways. To boost satisfaction, increase sales and uncover new product opportunities. Jeffrey K. Rohrs, Vice President of Marketing Insights - Salesforce talked about how to: M A R K E T I N G Session: The future of marketing is making moments matter Optimise known moments. Uncover hidden moments. Create new moments. 1 2 3
  21. 21. Wondering how to scale, monetise and increase the ROI on your social media campaign? Find out from Kevin Doyle, Advertising Products - Salesforce and Eddie Cliff, Social - Salesforce how leading companies are becoming social stars. SESSION: How to build a social media powerhouse The role of the social media team has evolved from isolated execution to cross-department strategy coordination and governance. M A R K E T I N G
  22. 22. Media highlights 1. Here’s what the senior vice-president of Salesforce learned in the Peace Corps and applies to business today. 2. Salesforce thinks Australian start- ups a force to be reckoned with. 3. Apple Watch may be big for business. 4. Salesforce has partnered with StartupAUS to grow the Aussie startup sector. 5. Here are six technology revolutions Salesforce predicts will change the future of business. k e y m o m e n t
  23. 23. 78% of consumers have bailed on a transaction because of poor service.* So how important is customer experience to your brand? Becca Krass, Director of Product Marketing - Desk.com showed that how you treat your customers has more of an impact than price and product on your bottom line. session: Customer Service the Small Business Way S E R V I C E & c o m m u n i t y “It’s clear that every industry is being disrupted. The lines between sales, services and marketing are blurring.” – Robert Wickham Regional Vice President, Service Cloud/Platform - Salesforce*AMERICAN EXPRESS SURVEY, 2011
  24. 24. Customer experience has overtaken price and product as the key brand differentiator. session: Customer Service the Small Business Way S E R V I C E & c o m m u n i t y “It’s clear that every industry is being disrupted. The lines between sales, services and marketing are blurring.” – Robert Wickham Regional Vice President, Service Cloud/Platform - Salesforce SOURCE: CUSTOMERS 2020 REPORT. “CUSTOMER EXPERIENCE HAS OVERTAKEN PRICE AND PRODUCT AS THE KEY BRAND DIFFERENTIATOR.” PRICE PRODUCT CUSTOMER EXPERIENCE #1 FUTURE OF CUSTOMER SERVICE IS THE CUSTOMER EXPERIENCE. CUSTOMER EXPERIENCE PRODUCT PRICE 3 2 1
  25. 25. Move your business forward faster with the Salesforce Small Business Centre “Revenue doubled in the first year of using Salesforce. We processed $4.6 billion in 2014.” MATT BULLOCK, EWAY “I’m getting Salesforce for free because it pays for itself.” JEFF DOWNS, REDBACK CONFERENCING “We can contact a new prospect within 15 minutes of a new lead dropping.” MIRANDA DAVID, UNLEASHED k e y m o m e n t
  26. 26. The Salesforce for Apple Watch was launched “We want to emphasise our excitement around how salesforce for apple watch can help you connect to your customers like never before.” – Daniel debow SVP, Emerging Technologies - Salesforce For 16 years Salesforce has led the way for customers and the industry through major technology shifts. 68% of executives call wearables a ‘priority’ for their companies, according to Forrester Research. SOURCE: FIVE URGENT TRUTHS ABOUT THE FUTURE OF WEARABLES THAT EVERY LEADER SHOULD KNOW, FORRESTER RESEARCH, INC., DECEMBER 8, 2014. A P P S
  27. 27. Street vending is confronting for women, which is why Salesforce is helping The Big Issue launch a subscriptions business that will employ homeless women. For every 100 subscriptions it receives, The Big Issue can help one homeless woman get back on her feet. We set ourselves the challenge to sign up 100 subscribers during World Tour. = TOTAL NEW SUBSCRIPTIONS 150 The Big Issue subscription campaign was a huge success c o m m u n i t y See how Salesforce is helping The Big Issue grow its cause
  28. 28. Want to see even more? You can at Dreamforce ’15 “Dreamforce is phenomenal, customer-centric and over the top.” – Elias dayeH Senior Director, Software Operations - Motorola Dreamforce ’14 saw 150,000 people registered and 7 million tuned in online It was 4 days of innovation, giving and fun. Be sure to catch the highlights and pre-register for Dreamforce ’15. 2014 HIGHLIGHTS 2015 REGISTRATION IS NOW OPEN!
  29. 29. Want to speak with one of our experts on how Salesforce can enable your business to gain an unfair advantage? Click here to get in contact now. You can also follow us across our social channels to keep up-to-date with all the latest news, events and industry trends. @SALESFORCEAPAC/SALESFORCEANZ /SALESFORCE/COMPANY/SALESFORCE

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