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Salesforce Platform: Make every App mobile


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"Hoe kan het Salesforce Platform worden ingezet om mobiele Apps te bouwen en bestaande Apps te voorzien van mobiele functionaliteit.

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Salesforce Platform: Make every App mobile

  1. 1. Building Enterprise Mobile Appson the Salesforce PlatformAdam SpearingAVP Platform EMEA
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materiallyfrom the results expressed or implied by the forward-looking statements we make. All statements other than statements ofhistorical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth,earnings, revenues, or other financial items and any statements regarding strategies or plans of management for futureoperations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments andcustomer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and deliveringnew functionality for our service, new products and services, our new business model, our past operating losses, possiblefluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our securitymeasures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, theimmature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate ouremployees and manage our growth, new releases of our service and successful customer deployment, our limited historyreselling products, and utilization and selling to larger enterprise customers. Further information on potentialfactors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the mostrecent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and otherscontaining important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services should make the purchasedecisions based upon features that are currently available., inc. assumes no obligation and does not intend toupdate these forward-looking statements.
  3. 3. The Customer Revolution1960sMainframeComputing1970sMiniComputing1980sClientServerComputingx 10x 100x 1,000x 10,000x 100,000x2010sSocialRevolution1990sCloudComputing2000sMobileComputing
  4. 4. Business Drivers for MobileSources: MGI Research 2012, Yankee Group - Anywhere Enterprise–Large: U.S. Mobility and ApplicationsSurvey, Information Week - Beyond BYOD: Enterprises Develop Apps For An AdvantageEvery $1 spent on mobile returned $1.67IncreasedCustomerEngagementIncreasedBrand ValueImprovedCustomerServiceIncreasedCompetitiveAdvantage
  5. 5. Technology Priorities for Mobile… on a unified platformSources: MGI Research 2012, VDC Research Group; IBM 2012 Tech Trends Report1 billion trans, sub-300ms / transBetterUserExperienceBetterSecurityBetterApplicationPerformance
  6. 6. Salesforce Platform
  7. 7. Accelerate Mobile App Development with Mobile ServicesThe Fastest Path From Idea To AppYou are here
  8. 8. Salesforce Platform Mobile Services:Rapidly Build Enterprise Mobile AppsMobile PacksCustomer DataPushNotificationsGeolocation Analytics APITrustSocial: Chatter Mobile DeviceManagementREST APIMobile SDKsBusiness LogicOffline StorageSalesforceIdentity
  9. 9. Why Build Enterprise Mobile Apps on the SalesforcePlatform?• No Hardware/Software• Subscription Model• Automatic Upgrades• Constant InnovationTrustCustomer &Business DataEnterprise CloudComputing• Respect for Privacy andSecurity• Safeguard Your Data• Live System Performance• Protect Against InternetThreats• Connect Customers• Connect Employees• Connect Partners• Easy Access with REST APIs
  10. 10. What are Connected Companies Building?Engagement Efficiency MarketingApps for Customers Apps for Employees Apps for ConsumersMake every app an opportunity toknow your customer or partnerEngage more deeply by embeddingthe customer recordCreate loyalty by creatingcommunitiesDeliver business processes usingstandard templatesDrive field workforce productivityRe-use existing web developmentskillsDeliver engaging social and mobileconsumer experiencesQuickly create and test new customerchannels and applicationsChoose your programming language
  11. 11. Choose How You Build & Deploy Your Mobile Appson the Salesforce PlatformConnected Customer& Business DataConnectedEmployee AppConnectedCustomer AppEngaging Social & MobileConsumer AppsAny LanguageAny FrameworkNeedConsumerImage
  12. 12. Field service Retail Execution(Trunk)ClientelingOrderingConsumer Apps CustomerSpecific UseCasesMobile SurveysSales ToolsTypes of Mobile Apps We Help Make
  13. 13. Zimmer Engages Healthcare Professionals With iPad AppLeading supplier of orthopedic devices provides surgeons withkey surgical content in operating roomReps access customer information and demo how medicaldevices functionIntegrates with SAP to deliver real time, global business visibility
  14. 14. Zimmer
  15. 15. Critical Systems Reduces Fire Alarm Inspection ProcessFrom Weeks To Hours With iPhone AppInspections app tracks building data and presents floor plans withfire alarm locationsField inspectors can view and update reports in real-timeReports are emailed to clients before the inspector has left thebuilding
  16. 16. AXA Increases Agent Productivity 400% With iPad AppWorld’s largest insurer launches award-winning mobile app inunder 4 monthsAgents simulate life insurance scenarios and input ordersSynchronization with AXA’s backoffice saves over 20 minutesprocessing time for each new customer
  17. 17. In Holland• Fudura– State of the Art Field Service Management,name of the App is Field Buddy• Prorail– Mobile inspection app (iPad) for railwaystations, railway track etc.• Enexis• Electrabel/GDF
  18. 18. Fedura
  19. 19. Mobile App ArchitectureWorld class:• developer workflow• language support• scalabilityCombined with:Enterprise grade mobileservicesOn top of:Mission critical businessprocesses and dataMobile DeviceNative, Hybrid, HTML5 using our Mobile SDKs (iOS, Android)Mobile ServicesIdentity, MPM, UI, Push, Business Process,Social Graph, Files, Business DataHerokuJava/Ruby/NodeJS/PHPForce.comApex/VisualforceSalesforceCustomer & BusinessDataOn Premises
  20. 20. Choose Your Mobile App Development Approach
  21. 21. Native Apps on the Salesforce PlatformEncryptedStorageCamera NotificationsContacts Geolocation CalendarXcode AndroidSDKSalesforceMobile SDKREST API
  22. 22. Native App Summary• Require specialized skills• Rebuild for each platform• Versioning and distribution• Proven development option• Richest UI experience• Full devices access• Fastest platform innovationAdvantages Disadvantages
  23. 23. Hybrid Apps on the Salesforce PlatformEncryptedStorageCamera NotificationsContacts Geolocation CalendarHTML ∙ CSS ∙ Scripts ∙ SDKsSalesforceSDKsREST API
  24. 24. Hybrid App Summary• Additional layer ofcomplexity• Apps look, but don’t “feel”native• Simple to convert web apps• Native device features• Enhanced security• AppStore presence• Direct updatesAdvantages Disadvantages
  25. 25. HTML5 Apps on the Salesforce PlatformHTML ∙ CSS ∙ Scripts ∙ SDKsSalesforceSDKsREST API
  26. 26. HTML5 App Summary• No standard components• Limited device access• No secure local storage• Slower performance• Inherently cross-platform• Fastest development cycle• Easy to get started• Direct updates• Unrestricted distributionAdvantages Disadvantages
  27. 27. New Mobile Services Accelerate DevelopmentMobile SDK 2.0Developer Mobile PacksConnect Salesforce Datawith Your Mobile AppsNew frameworks for native, hybrid,and HTML5 appsSecure OfflineOAuth2 for Customers GAPhoneGap / Device FeaturesNow Every Web DeveloperCan Build Mobile AppsNew tools, components, and templates -including lightweight JavaScript frameworks:AngularJSBackbone.jsjQuery Mobile *Available on
  28. 28. Use your developer tools of choice:forcetk.js
  29. 29. Partnering with Mobile Leaders
  30. 30. New Mobile Accelerator Program for PartnersDesigned for leading consultingpartners, systems integrators, and ISVsHelps customer companies quickly identifySalesforce partners who are qualified to buildmobile apps on the Salesforce PlatformJumpstarts mobile app dev withconsulting, implementation services, andsolutionsIncludes mobile reference architectures, trainingcurriculum, and partner certificationMobile Accelerator Partner Program
  31. 31. E-book