Thanks for taking the time.Excited to tell you about what’s new with the platform.We’ve been busy – great new mobile services announcement today.
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The technology industry is constantly changing and has witnessed a series of major innovations through the decades.We’ve seen the world shift from mainframe, mini, and client-server computing systems to cloud computing in the 1990’s. Companies like Amazon and Google, led the way in cloud computing and companies like Salesforce.com were born Cloud. With cloud computing came another major shift in the 2000’s with the advent of smartphones from companies like Apple. Mobile is no longer a ‘nice to have.’ It is now a ‘must have,’ and not just for consumers but for businesspeople as well. But it doesn’t stop there.The last few years have witnessed a groundswell toward social media and social networking technologies. We see this in how people are connecting with other people on Facebook, or connecting with jobs on LinkedIn, You see it in how people are getting educated and finding out what’s most important to them by who they follow and the lists they subscribe to on Twitter. We call this the social revolution.
We've created the Salesforce Platform to allow you to deliver innovation to your company as quickly as possible. The Salesforce Platform means that your IT group doesn’t need to spend time managing hardware and software infrastructure. Instead, they can focus on building the innovative applications your company needs. And for your business analysts in your company, they now have the freedom to build apps, too, for their business needs.The result is that our customers have created over 3.0 million applications on the Salesforce platform. You've made it the number one enterprise cloud platform in the world. It’s the number one cloud platform for developers, for business experts, for ISVs, and we've created a complete set of services so you can deliver to your organization the next generation of social and mobile application.
SOLUTIONBuilding mobile apps doesn’t have to be hard – or take a long time. Traditionally, most of the time building mobile apps is spent on: infrastructure mobile backend services managing and securing connections.With the Salesforce Platform you get all the necessary mobile services to power your app out of the box. Instead of having to deal with infrastructure, you can focus on delivering a killer experience for your users. You can build custom apps that run on any device and securely deliver business information, whenever and wherever it is needed.Apps built on the Salesforce Platform benefit from the same trust and end-to-end security proven by 100,000+ customers today. Millions of apps have already been built and deployed, with workflow, analytics and social capabilities built-in and delivered via the cloud.When your employees have the mobile apps they need, they are more productive. Beat the competition by building apps to connect with your customers in a whole new way.The best thing: With the Salesforce Platform, the fastest path from idea to mobile app, you can do all of this – today!
Based on the success of our customers, we see seven key steps in becoming a customer company. You don’t have to do these in any particular order, but they do build on each other, so the more you do, the more successful you are.Now, let me walk you through each of these steps and explain in some detail what I mean.
We’ve built Apps that range from Field Service to Mobile Surveys to Clienteling.B2B and B2C ApplicationConnected Mobile Applications – Internet of Things etc.
Live Demo available on SFDC sales store.Customer film: https://www.salesforce.com/customers/stories/zimmer.jspChallengeLeading supplier of orthopedic devices, dental implants, and related surgical products needed real time, global business visibilityUsing Access, Ariba, Outlook, SAP, and numerous other systems to manage customer information resulted in disjointed, manual processes and siloed informationNeeded greater visibility into lead generation activities and events, and an easy way to track and monitor compliance with strict legal and regulatory guidelines SolutionChose salesforce.com and created a “Center of Excellence” team with representatives from all global constituencies to set strategy and guide implementationDeployed Unlimited Edition to approximately 700 sales, marketing, support, and legal employees across the U.S., Canada, Australia, Japan, and SwitzerlandTapped Salesforce.com Consulting, and Training and Support resources to maximize the deployment; Premium Support helps administrators get answers quicklySales CloudConsolidated customer information from multiple worldwide systems; Web-to-lead automatically creates new recordsConsolidated campaign management in the Sales Cloud for improved visibility and program measurement; installed ExactTarget from the AppExchange for integrated email marketing with real time tracking informationLeveraged Salesforce.com opportunity management functionality for deployment of global sales tracking programForce.comCustomized the system to maintain secure and separate views of surgeon information for sales and consulting groups; information is consolidated to ensure compliance with FDA regulationsConfigured workflows to ensure that approvals of physician-specific expenses from sales and consulting managers are monitored for complianceBuilt a custom application using Force.com sites for real time, integrated visibility of global event registrationsAdded custom objects to show market share and help reps determine the best strategies for increasing itIntegrated with SAP to add real-time and historical purchase informationProvided mobile access to let reps view and update records from the roadService CloudAdded the Service Cloud call center to help reps manage cases and quickly respond to distributor questions and issues ResultsIncreased lead volume and visibility through integrated marketing and sales systemsImproved email campaign effectiveness (achieving deliverability rates of 95 percent, with 35 percent open rates)Greater sales and marketing efficiencies through fast access to information and automated processesImproved business planning and decision-making capability by providing a single location for comprehensive, global business viewsImproved compliance through simplified processesTime and cost saving through retiring legacy systems and standardizing on one platform
Critical Systems. Keeping Greater Atlanta safe from fire with Force.com and an iPhone.Jim Boudreaux, IT Director: "Force.com reduced our fire alarm inspection process from weeks to hours. Now, with Force.com, reports are sometimes emailed to clients before the inspector has even left the building."Critical Systems offers fire alarm and testing services to help businesses comply with local and national fire codes. The company, which is based in Marietta, GA, had been running its business on a combination of older technologies: paper floor plans to locate equipment on site, Excel on a laptop to record inspection data, and CDs to transport repairs to headquarters. It wanted an easier solution and began looking for a mobile application that could display electronic floor plans and accept inspection results. Critical Systems' goal: to be able to generate reports for its clients in real time.Jim Boudreaux, IT director, considered building a solution from scratch using PHP and SQL, but chose Force.com instead for its flexibility, rapid development time, and cloud computing model. Force.com quickly delivered a solution. In less than 4 weeks a single developer created a custom inspections app for the iPhone and deployed to the field inspection team.The new app included crucial features. . Customized desktop and mobile interfaces track data on individual buildings, maintaining it in one place. Jpegs of building floor plans can be easily updated and expanded to include extinguishers, security systems, or other devices. Field inspectors can update information on their iPhones, and workflow rules automatically generate reports and email them to clients after an inspection is completed.Critical Systems estimates it developed its custom app 10 times faster on Force.com than it would have using an on-premise platform.The new app provided some major advantages. Only one inspector is needed per site because it is easy to locate fire alarm devices and record results on an iPhone, saving time and money. Managers have better oversight thanks to custom dashboards that show inspection results and completion rates in real time. In addition, capturing information in the cloud has improved data integrity and eliminated the risk that information will be lost in a computer crash.Force.com helped Critical Systems met its goal. "Force.com reduced our fire alarm inspection process from weeks to hours,” said Jim Boudreaux, IT director. “Now, with Force.com, reports are sometimes emailed to clients before the inspector has even left the building." BENEFITS Rapid development Improved oversight with custom dashboards Increased productivity; only one inspector is needed to complete a job Increased data integrityChallenge Fire alarm inspection and testing provider needed an easier way to manage, track and test the status of fire alarms and equipment in over 320 buildings each year Previously depended on paper floor plans to locate devices on site, Excel (on laptops) to record inspection data, and multiple inspectors to key results into spreadsheets (which were burned on CDs to transfer to headquarters) Wanted an applications that could work with electronic floor plans, be deployed via mobile devices including the iPhone, and provide an intuitive interface for inspectors to input results while onsite Needed a mobile solution to automatically send results to headquarters so reports could be generated in real time and provide operational visibility Solution Considered building a solution from scratch using PHP and SQL, but chose Force.com for its flexibility, rapid development times, and cloud computing model A single resource developed the custom inspections app using Force.com and deployed it to the field inspection team via iPhones in less than 4 weeks Customized the desktop and mobile interfaces to track data on individual buildings, and used Force.com code and Apex triggers to present updatable jpegs of building floor plans with fire alarm locations; status can be changed with just a click Added mobile access so field inspectors can view and update reports via their iPhones Added workflow rules to automatically generate reports and email them to clients after an inspection is completed Consolidated sales, installation, and service data on one system for more efficient service delivery Results Developed and deployed the Force.com-based solution 10 times faster than using an on premise platform Saved time and money because inspectors can quickly locate fire alarm devices on site and record results via their iPhones, and only one inspector is needed to complete a job Increased efficiency because electronic floor plans can be updated and reused annually and easily expanded to include extinguishers, security systems, or other devices; reports are automatically compiled and emailed to clients Improved oversight via custom dashboards that show inspection results and completion rates in real time; headquarters can also track an inspector’s progress within a building in real time Increased data integrity because information is automatically captured in the cloud; data is accessible throughout the company and the risk of loss while using local machines is eliminated
Customer story: https://na1.salesforce.com/a4b300000004DvLAAUAXA is the largest insurance company in the world with over 100 million customers all around the world representing 57 countries. In a time of global financial crisis, they needed to think differently in order to maintain profitability. The CEO had a vision of being the best service delivering company for insurance markets and he wants to build "the Apple for service in insurance". In DF’12, AXA introduced us to Project iNov-an iPad app to improve agent productivity. Background of Project iNov:AXA uses number “5” to summarize the old world: When sales reps were visiting the client, it took them 5 minutes to start the laptop, 5 kilo to carry with laptop, forms and maybe even a printer and average 5 visits to finalize a deal.15 months ago, AXA decided to launch Project iNov and built a complete business solution on iPad, which is mobile, paperless and can be used even when disconnected to Internet.Goals:AXA wants to improve operational efficiency and ease network animation.Improve operational efficiency: AXA wanted less administrative tasks for sales reps, so they can have more meetings, more sales and more revenue. When the contract is signed at the end of the meeting, there would be no no homework and the sales reps can go to visit another client rather than spend 30 or 40 minutes to catch the data from the paper form they have complete before.Ease network animation: With Siebel, the managers don’t have the real time visibility of their team activities; with Salesforce, they can. How many opportunities are out, how many meetings the team are having next week. Now the managers easily see it and manage it. Solution:AXA App demo: http://www.youtube.com/watch?v=b-FBdSwMzo8 (Demo starts at 8 min and 18 min)Agents use their iPads to sell insurance in a fully digital sales process captured in a mobile app. This customer-facing sales tool allows agents to simulate various lifeinsurance package scenarios and calculate premiums. Information and orders input into the app will synch with AXA’s back office and a contract will be generated and sent to the customer. Over 200 agents are now using this application in the field with tremendous adoption.Security: AXA used AirWatch to get security around their app. It is already a solution AXA had out of the box so this is what they used to make the app available on the AXA store and also to remotely delete data in case of robbery or loss of an iPadResult:AXA uses number “1” to summarize the new world: 1 second to start the ipad, 1 pound to carry and 1 meeting to close the deal.Business results of the 6 month 100-user pilot300% increase in usage during customer meetingsLess work back at the office (about 20 minutes saved per new customer)74% see improvement on daily organization (time saving, real-time schedule, real-time access to info)90% positive feedback: “our customer data is available all the time and everywhere”AwardsAXA’s Group innovation award for “Distribution and Digital items”“Argus d’or” at the insurance annual “Golden Globe” of innovationWhy Salesforce?After a decade of Siebel, AXA needed something new, more agile, and they were also yearning for mobility for new sales rep. They launched the first version of the mobile app on Salesforce in less than 4 months. In the two years adventure with Salesforce, AXA have actually delivered more versions than what they have done in 10 years of Siebel.
Of course, the tools to manage mobile apps and build custom configurations are always right inside Salesforce.Salesforce takes the pain out of configuring custom mobile apps – no 3rd-party developer shops, no 12-month timelines. Just easy-to-use development tools.Salesforce SDK’s are available for building 3 key types of apps: Native apps, Hybrid or “Container-ized” apps, and pure web-based apps using HTML5.-----------------------------------------------There are advantages and disadvantages to each type of application.NATIVE APPS Pros: • Rich user experience capable of leveraging complete native device capabilities such as offline storage and a full library of touch-based gestures. • App store distribution makes apps easy for users to find, download and use. • Proven path for developing mobile solutions. Cons: • Platform-specific. • The same product update must be made for each platform separately – no easy push updates. EXAMPLE: Evernote, an app that requires the full horsepower of a phone to search images, combine text, voice, and photos-----------------------------------------------HYBRID APPS Pros: • Best of both worlds – possesses qualities of both native and web-based apps such as single sign-on, native device capabilities like camera and address book. • Easier multi-platform support – Lightweight, native “container” easier to develop across multiple platforms than a native app. Cons: • Minimal EXAMPLE: netflix. Carries the same, instantly updatable UI on tablets, smart phones, tvs, and DVD players-----------------------------------------------HTML5 APPS Pros: • Fast platform to develop on – abundance of developer resources. • Works instantly across multiple device platforms. • Updates can be pushed instantly to all users – no app updates required Cons: • Cannot take advantage of device capabilities like the camera. • No offline capabilities – connection required 100% of the time. EXAMPLE: financial times, for online article browsing-----------------------------------------------
We’ve openspourced our mobile packs and they are available on GitHub
Salesforce Platform: Make every App mobile
Building Enterprise Mobile Appson the Salesforce PlatformAdam SpearingAVP Platform EMEA
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materiallyfrom the results expressed or implied by the forward-looking statements we make. All statements other than statements ofhistorical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth,earnings, revenues, or other financial items and any statements regarding strategies or plans of management for futureoperations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments andcustomer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and deliveringnew functionality for our service, new products and services, our new business model, our past operating losses, possiblefluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our securitymeasures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, theimmature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate ouremployees and manage our growth, new releases of our service and successful customer deployment, our limited historyreselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potentialfactors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the mostrecent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and otherscontaining important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services should make the purchasedecisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend toupdate these forward-looking statements.
The Customer Revolution1960sMainframeComputing1970sMiniComputing1980sClientServerComputingx 10x 100x 1,000x 10,000x 100,000x2010sSocialRevolution1990sCloudComputing2000sMobileComputing
Business Drivers for MobileSources: MGI Research 2012, Yankee Group - Anywhere Enterprise–Large: U.S. Mobility and ApplicationsSurvey, Information Week - Beyond BYOD: Enterprises Develop Apps For An AdvantageEvery $1 spent on mobile returned $1.67IncreasedCustomerEngagementIncreasedBrand ValueImprovedCustomerServiceIncreasedCompetitiveAdvantage
Technology Priorities for Mobile… on a unified platformSources: MGI Research 2012, VDC Research Group; IBM 2012 Tech Trends Report1 billion trans, sub-300ms / transBetterUserExperienceBetterSecurityBetterApplicationPerformance
Accelerate Mobile App Development with Mobile ServicesThe Fastest Path From Idea To AppYou are here
Salesforce Platform Mobile Services:Rapidly Build Enterprise Mobile AppsMobile PacksCustomer DataPushNotificationsGeolocation Analytics APITrustSocial: Chatter Mobile DeviceManagementREST APIMobile SDKsBusiness LogicOffline StorageSalesforceIdentity
Why Build Enterprise Mobile Apps on the SalesforcePlatform?• No Hardware/Software• Subscription Model• Automatic Upgrades• Constant InnovationTrustCustomer &Business DataEnterprise CloudComputing• Respect for Privacy andSecurity• Safeguard Your Data• Live System Performance• Protect Against InternetThreats• Connect Customers• Connect Employees• Connect Partners• Easy Access with REST APIs
What are Connected Companies Building?Engagement Efficiency MarketingApps for Customers Apps for Employees Apps for ConsumersMake every app an opportunity toknow your customer or partnerEngage more deeply by embeddingthe customer recordCreate loyalty by creatingcommunitiesDeliver business processes usingstandard templatesDrive field workforce productivityRe-use existing web developmentskillsDeliver engaging social and mobileconsumer experiencesQuickly create and test new customerchannels and applicationsChoose your programming language
Choose How You Build & Deploy Your Mobile Appson the Salesforce PlatformConnected Customer& Business DataConnectedEmployee AppConnectedCustomer AppEngaging Social & MobileConsumer AppsAny LanguageAny FrameworkNeedConsumerImage
Field service Retail Execution(Trunk)ClientelingOrderingConsumer Apps CustomerSpecific UseCasesMobile SurveysSales ToolsTypes of Mobile Apps We Help Make
Zimmer Engages Healthcare Professionals With iPad AppLeading supplier of orthopedic devices provides surgeons withkey surgical content in operating roomReps access customer information and demo how medicaldevices functionIntegrates with SAP to deliver real time, global business visibility
Critical Systems Reduces Fire Alarm Inspection ProcessFrom Weeks To Hours With iPhone AppInspections app tracks building data and presents floor plans withfire alarm locationsField inspectors can view and update reports in real-timeReports are emailed to clients before the inspector has left thebuilding
AXA Increases Agent Productivity 400% With iPad AppWorld’s largest insurer launches award-winning mobile app inunder 4 monthsAgents simulate life insurance scenarios and input ordersSynchronization with AXA’s backoffice saves over 20 minutesprocessing time for each new customer
In Holland• Fudura– State of the Art Field Service Management,name of the App is Field Buddy• Prorail– Mobile inspection app (iPad) for railwaystations, railway track etc.• Enexis• Electrabel/GDF
Native Apps on the Salesforce PlatformEncryptedStorageCamera NotificationsContacts Geolocation CalendarXcode AndroidSDKSalesforceMobile SDKREST API
Native App Summary• Require specialized skills• Rebuild for each platform• Versioning and distribution• Proven development option• Richest UI experience• Full devices access• Fastest platform innovationAdvantages Disadvantages
Hybrid Apps on the Salesforce PlatformEncryptedStorageCamera NotificationsContacts Geolocation CalendarHTML ∙ CSS ∙ Scripts ∙ SDKsSalesforceSDKsREST API
Hybrid App Summary• Additional layer ofcomplexity• Apps look, but don’t “feel”native• Simple to convert web apps• Native device features• Enhanced security• AppStore presence• Direct updatesAdvantages Disadvantages
HTML5 Apps on the Salesforce PlatformHTML ∙ CSS ∙ Scripts ∙ SDKsSalesforceSDKsREST API
HTML5 App Summary• No standard components• Limited device access• No secure local storage• Slower performance• Inherently cross-platform• Fastest development cycle• Easy to get started• Direct updates• Unrestricted distributionAdvantages Disadvantages
New Mobile Accelerator Program for PartnersDesigned for leading consultingpartners, systems integrators, and ISVsHelps customer companies quickly identifySalesforce partners who are qualified to buildmobile apps on the Salesforce PlatformJumpstarts mobile app dev withconsulting, implementation services, andsolutionsIncludes mobile reference architectures, trainingcurriculum, and partner certificationMobile Accelerator Partner Program