Salesforce MVP™ Program Expectations & GuidelinesWelcome!We are extremely excited to formally invite you to become a membe...
growth, engagement, and more.This document is intended to serve as an overview of the program, clearly define ourexpectati...
In the case that one of these issues arises, please contact Matt Brown.Brand AmbassadorsMVPs are Salesforce’s biggest bran...
Behaving in a way that is inconsistent with these guideline may result in removal fromthe program. Should you be withdrawn...
Upcoming SlideShare
Loading in …5
×

Salesforce MVP™ Program Guidelines and Expectations

2,116 views

Published on

Published in: Business, Technology

Salesforce MVP™ Program Guidelines and Expectations

  1. 1. Salesforce MVP™ Program Expectations & GuidelinesWelcome!We are extremely excited to formally invite you to become a member of the SalesforceMVP program! This is an exciting time for the company and we are proud to have youon our team. Your ongoing contribution to our social channels, product expertise,leadership within the community, accessibility and dedication to success will help uscontinue to be the leader in our industry.While you will receive many unique perks and benefits as being a Salesforce MVP, youwill also have a new set of responsibilities. Members of the MVP Program not onlyrepresent themselves, but are entrusted to be the voice of Salesforce. Salesforce placesa great emphasis on the trust we give our MVPs. For that reason, we take our selectionprocess seriously and only choose individuals that represent some of technologys bestand brightest people, enthused about engaging with Salesforce in new developmentsand who reflect the important Salesforce core values.We have established a documentwe will expect all our MVP’s to contribute to highlighting your communityaccomplishments and activities throughout the year.Another responsibility and requirement as an MVP is participating in one of four MVPTeams. Our MVP’s are assigned to a team in order to both encourage their contributionand participation in the MVP Program but also to help evolve the MVP Program as wecontinue to grow. The four teams are:MVP Engagement Team - This team is focused on continuing the high level ofengagement across relevant community and social channels while helping identifyingnew engagement channels.MVP Mentorship Team - This team is focused on growing the MVP program byleveraging the existing MVP relationships to recruit new members, while maintainingthe high caliber and standard of the program.MVP Care Team - This team is focused on supporting and assisting existing MVPmembers, provide structure and guidance for new MVPs, and to maintain a highretention rate for the MVP Program.MVP Strategy Team - This team will work with Salesforce teams in creating, executing,and fulfilling the overall strategy for the MVP program including roadmap, events,
  2. 2. growth, engagement, and more.This document is intended to serve as an overview of the program, clearly define ourexpectations and guidelines of your participation in the Salesforce MVP program.Please thoroughly read the Salesforce MVP Program Terms of Use that can befoundhere.Social Media GuidelinesBe Honest and Transparent. As a member of the Salesforce MVP Program you are notonly representing yourself, but also a voice representing Salesforce. With that in mind,when engaging on social channels, we encourage you to disclose that you are affiliatedwith the Salesforce MVP Program for example:“I am a Salesforce MVP. For more information on the Salesforce MVP community, visit:http://www.salesforce.com/mvp/. Salesforce, Force, Force.com, Chatter, and others aretrademarks of salesforce.com, inc. and are used here with permission.”Always respect your audience. This is an obvious one. Do not use ethnic slurs, personalinsults, or obscenity in your community participation. No personal attacks, and do notdisparage other customers, partners, prospects or our employees.Do not share company or financial secrets and avoid engaging in discussion of rumors orspeculation about salesforce.com. As a member of the Salesforce MVP Program,Salesforce entrusts you with information before it hits the public. Be respectful of thistrust and with this information and understand that you are bound by our Non-Disclosure Policy. You cannot discuss ANY material that is not already in the publicdomain.Policing the CommunityThe MVPs play a large role in keeping the community a safe and welcoming place. Wetrust the MVPs with using your best judgment in escalating issues of concern that arisein the community including but not limited to:- Blatant solicitations- Inappropriate comments- Offensive behavior- Off topic responses
  3. 3. In the case that one of these issues arises, please contact Matt Brown.Brand AmbassadorsMVPs are Salesforce’s biggest brand ambassadors and with acceptance into thisprogram comes a greater responsibility in the community. What MVPs say in the publicdomain does have more weight than a “regular” community member. Being a SalesforceMVP means being a role model for howsalesforce.com would want the community tobehave. It is a privilege and a responsibility. All MVPs are expected to use our marksappropriately including thesalesforce.com logos and the program logos. For a list ofallsalesforce.com trademarks and general usage guidelines, clickhere. All bloggers arealso expected to clearly indicate that they are a Salesforce MVP in their bio if they arewriting about anything related tosalesforce.com. See example above.Speaking EngagementsWe encourage MVPs to notify the MVP Relationship Manager with the details of allspeaking engagements (outside of User Group meetings and Dreamforce presentations)so we are aware of the breadth of the engagements as well as to help promote theevents.Feedback ReportingSince MVPs are so visible and active in the community, we encourage them to reportback key things they are seeing in the social channels. Additionally all Salesforce MVPsare extended the privilege to participate in a private Chatter group where they areencouraged to provide their valuable insights on product and program feedback.Salesforce MVP NominationsMVPs play an active role in the selection of the future classes. MVPs are thereforeencouraged to both nominate potential MVPs as well as provide feedback on theproposed nominees. The Salesforce MVP program strives to have a collaborativeenvironment, and your participation in shaping the environment is key.Program Removal
  4. 4. Behaving in a way that is inconsistent with these guideline may result in removal fromthe program. Should you be withdrawn from the program you will be required toremove references to being a Salesforce MVP in all forums including social media,Linkedin, blogs etc. This action does not bar your ability to be nominated and/orinducted into the Salesforce MVP Program in the future.By your signature below, you represent you have read and understand this documentand agree to abide by the expectations and guidelines set forth herein:READ AND ACKNOWLEDGED:By: Date:Name:Title:These Expectations and Guidelines were last updated on March 18th, 2013.

×