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Salesforce for Marketing

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The marketers' playbook has forever changed in this Age of Intelligent Marketing, with transformative technologies like AI redefining consumer interactions. Join Salesforce who with Trailblazer Ticketmaster will show how the #1 marketing platform is enabling marketers to better know, personalise, and engage your consumers. Learn how to build your brands and grow ROI from innovative companies, while connecting with your fellow trailblazers to gain new insights, have fun, and win the hearts, minds, and loyalty of your consumers

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Salesforce for Marketing

  1. 1. Intelligent Marketing for the Empowered Consumer Gary Hanley Marketing Cloud Lead Ireland Kristin Bond Co-founder,
 Women of Email Marco Rivera
 Manager, Fan Engagement Ticketmaster
  2. 2. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Trailblazers are Leading a Marketing Revolution Mass Marketing Word of Mouth Marketing Digital Marketing Catherine Wood
 VP, Fan Engagement
 Ticketmaster
  4. 4. Because Today’s Consumer is Empowered
  5. 5. How We Build Relationships Needs to Change 79% of consumers say the experience a company provides is as important as its products and services Source: Salesforce State of Connected Customer 2018
  6. 6. MarketingInsights and trends from over 4,100
 marketing leaders worldwide FIFTH EDITION - 2018 State of
  7. 7. "State of Marketing," Salesforce Research, December 2018 Top Marketing Priorities Surfacing the most relevant next-best engagement is easier said than done Marketers Strive for Real Time Engagement Engaging with customers in real time Optimising the marketing mix
 for best return Modernising tools and technologies Creating a shared, single view of customers across business units Unifying customer data sources 1 Engaging with customers in real time Adopting and effectively using
 new marketing technologies Budgetary constraints Creating a shared, single view of customers across business units Creating a cohesive customer journey across disparate channels and devices Top Marketing Challenges 2 3 4 5 1 2 3 4 5 28% of marketers are completely satisfied with their ability to engage customers across
 channels at scale
  8. 8. State of Marketing Highlights 5 Focus Areas for High Performing Marketing Teams Data Unification AI and Trust New Standards of Engagement Measurement
Cross-Functional Glue
  9. 9. Customer
 Success
 Platform
  10. 10. Intelligent Marketing Builds Brands & Grows ROI Know your customer Personalise with intelligence Engage across the entire journey
  11. 11. Intelligent Marketing Builds Brands & Grows ROI Know your customer Personalise with intelligence Engage across the entire journey
  12. 12. Intelligent Marketing Builds Brands & Grows ROI Know your customer Personalise with intelligence Engage across the entire journey
  13. 13. Intelligent Marketing Builds Brands & Grows ROI Know your customer Personalise with intelligence Engage across the entire journey
  14. 14. Intelligent Marketing Builds Brands & Grows ROI Know your customer Personalise with intelligence Engage across the entire journey
  15. 15. Intelligent Marketing Builds Brands & Grows ROI | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Measure Know your customer Engage across the entire journey Personalise with intelligence | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Measure
  16. 16. Datorama Enable cross-platform marketing intelligence Connect & Unify
 Marketing data sources Visualise
 AI-powered insights Report
 Across channels & campaigns Collaborate & Act
 To drive ROI
  17. 17. World’s #1 Marketing Platform Know, personalise, and engage across every touchpoint Source: Nucleus Research, Marketing Automation Value Matrix, July 2018 Kathryn Frederick EVP, Growth & Insights
 Ticketmaster Engage Email & Mobile Messaging | Email & Mobile Studio Data Management & Sharing | DMP & Data Studio Marketing Orchestration | Journey Builder & Pardot Personalise Know Real-Time Interaction Management | Interaction Studio Marketing Intelligence | Datorama Web Analytics | Google Analytics 360 Digital Advertising & Social | Advertising & Social Studio higher ROI 26%* Marketing
  18. 18. 
 
 Kathryn Frederick Vivek Kalra Trailblazers in Action
  19. 19. 
 
 Kathryn Frederick Vivek Kalra Trailblazers in Action
  20. 20. Veronica Amestoy Lead Solution Engineer, EMEA
  21. 21. Interaction Studio Google Analytics 360 Journey Builder Mobile Studio Social StudioEmail Studio Marketing Cloud in Action Know, personalise, and engage across every touchpoint
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  28. 28. Interaction Studio Google Analytics 360 Journey Builder Mobile Studio Social StudioEmail Studio Marketing Cloud in Action Know, personalise, and engage across every touchpoint
  29. 29. What’s Next? Closing Keynote - 5:15 pm “Unlock Your Potential” with Enda McNultyBreakout #1Keynote Room Breakout #2 Sessions Start at 4:30 pm #SalesforceBasecamp Salesforce for Service Innovate & Grow: A Session for SMBs Creating Lasting Consumer Loyalty

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