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Sales Follow-up: How to Send the Perfect Email

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When every customer touch point has a strong impact on business, polished email communication is a must. Are your emails sparking conversation or marked as junk? Nailing down the following basics will ignite more sales discussions and assist in closing new business.

Download this guide and 4 more in our Tips for Sales Success at http://bit.ly/11F3F8r

Published in: Business
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Sales Follow-up: How to Send the Perfect Email

  1. 1. GET THE COMPLETE SERIES OF STEP-BY-STEP GUIDES Download NowWhen every customer touch point has a strong impact on business, polished emailcommunication is a must. Are your emails sparking conversation or marked as junk?Nailing down the following basics will ignite more sales discussions and assist inclosing new business.ENGAGING SUBJECT LINEPersonalize the subject line so it doesn’t look automated.Authenticity trumps perfection!DON’T OVERDESIGNAn email that looks too contrived or polished cancome across as trying too hard or worse yet, fake.BUILD RAPPORTIncorporate conversation starters based on what you have learnedAbout your prospect through calling and additional research.123TIPLook up youremail recipient onLinkedin or othersocial media outletsfor clues on howto engage.Ditch thedesigned emailwherever possible infavor of plain textwhen followingup in a callingcampaign.TIPAvoid all caps,unnecessarypunctuation orcommon selling wordsthat could triggerspam filters.TIPCurious how to get prospects to respond to your email?This guide will show you.TIPS FOR SALES SUCCESS: A STEP-BY-STEP GUIDEHOW TO SEND A PERFECTFOLLOW-UPSALESEMAIL
  2. 2. http://blogs.salesforce.com(CONT.)HOW TO SEND A PERFECT FOLLOW-UP SALES EMAILTIPS FOR SALES SUCCESS: A STEP-BY-STEP GUIDECASE STUDIESInsert an appropriate customer case studythat is aligned with your prospect’s industryor identified interests.RECAP PROSPECTS’ QUESTIONSReiterate any important concerns, facts or questions uncoveredin the initial qualifying phase to show intent to address them.RELEVANT FILE ATTACHMENTSSelect collateral most relevant to yourprospect to attach to the follow-up email,and include a brief description of theattachments in the body of the message.CLOSE TO NEXT STEPSConclude the email by asserting what the next stepsare in your process of engagement with the prospect.MEASURE SUCCESSCollect anecdotal feedback from sellers on challenges with andresponses to their follow up emails as well as more traditional reports.87654Considerincluding a link to acustomized contentpack in the body ofyour email.TIPTry using a Letterof Understanding(LOU) to drill deeperinto specifics ofinitiating aproject.TIPSummarizethe challengesyour customers initiallyhad and how yourcompany successfullyaddressed thosechallenges.TIPCaptureemail interactionsin CRM activityrecords for futurereference.TIPSuggest atimeframe forcompleting yourproposed nextsteps in youremail.TIP

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