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Retail Re-personalized

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Retail Re-personalized

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Retail Re-personalized

  1. 1. Dwight Moore Sr. Director, Retail Product Marketing dwight.moore @ salesforce.com @dwightpmoore Retail Re-personalized
  2. 2. [Retail Video Placeholder]
  3. 3. Dwight Moore Sr. Director, Retail Product Marketing dwight.moore @ salesforce.com @dwightpmoore Retail Re-personalized
  4. 4. Safe Harbor ​ Safe harbor statement under the Private Securities Litigation Reform Act of 1995: ​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. ​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. ​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  5. 5. ​ Department Stores​ Specialty​ Luxury ​ Mass Merchants​ Quick Service Restaurants​ Food & Drug Every Brand Wants to Get Closer to Their Customers
  6. 6. Know Me and Make it Easy For Me ​ Digital Has Changed Consumer Behavior and Raised Expectations
  7. 7. Shoppers Demand Personalization Personalization Demand Anytime, anywhere Personalized & contextual Proactive
  8. 8. Retailers are Pressured to Meet Demand Increasing competition Flat growth Experience vs. Merchandise Personalization Demand Push Towards Shopper Anytime, anywhere Personalized & contextual Proactive
  9. 9. Great Experiences Require Engaged Associates ​ Consistent Execution is a Differentiator in Times of Change Mobile Social Rewarding
  10. 10. Disrupt Or Be Disrupted ​ Agility and Perpetual Innovation to Capitalize on Emerging Opportunities New Business Models Renting vs Buying New Engagement Models Digical revolution Industry Clockspeed More change in next 3 years than prior 50
  11. 11. To Personalize Retail, Connect in a Whole New Way Personalization Everywhere Contextual & individualized journey, anytime, anywhere Super-charged Employees Empower, engage & retain employees Lightning-fast Innovation Disrupt or Be Disrupted
  12. 12. Clienteling Personalised In-store Shopping Service Personalised Service Everywhere Analytics Real-time Shopper Insight Connected Operations Social Associate Journeys Apps Agile Retail Innovation Marketing Personalised Shopper Journeys The Shopper Success Platform ​ Connect to Customers in a Whole New Way, Personalise Retail Everywhere
  13. 13. Clienteling: The Store Re-personalized ​ Mobile Connects Associates with Complete View of Shopper Journey 360° Shopper View Mobile Sales Product Insight Guided Selling FPO
  14. 14. Personal Service Everywhere ​ Connect Agents & Shoppers with 360° View of Everything 360° Shopper View 360° Price, Product, Process View Self-Service Social Engagement Multi-channel Agent Console
  15. 15. Personalized Shopper Journeys at Scale ​ 1:1 Alerts, Notifications, Content Triggered in Real-time by Shopper Journey Email & Social Marketing Mobile Marketing Web Personalization Guided Selling
  16. 16. Connected Retail Operations ​ Connect Customers, Employees & Suppliers in Whole New Ways Onboarding and Learning Task Management Employee Communities Shopper Communities Supplier/Partner Communities
  17. 17. Real-time Insight ​ Connect Decision Makers with Real-time Insight at Retail Scale FPO Mobile Self-service Search Based
  18. 18. Agile Retail Innovation ​ Agile Development Platform to Connect in New Ways Mobile Shopper Apps Agile layer to ERP Employee Apps FPO
  19. 19. Clienteling Personalised In-store Shopping Service Personalised Service Everywhere Analytics Real-time Shopper Insight Connected Operations Social Associate Journeys Apps Agile Retail Innovation Marketing Personalised Shopper Journeys The Shopper Success Platform ​ Connect to Customers in a Whole New Way, Personalise Retail Everywhere
  20. 20. Nick Botter ​ Manager, Marketing Technology Suitsupply nbotter @ suitsupply.com @nickbotter
  21. 21. Thank you

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