Many of you will remember mainframe terminals - offered an incredible opportunity to use technology to change industries and they way they operated. Businesses invested in thousands of these systems.
Then in the 80s, incredible work of Apple & Microsoft evolved these terminals into millions of PC’s all over the world
These terminals are now smartphones, tablets, wearables - they are millions, if not billions in use across the world.
And all these devices are interconnected, generated trillions of customer transactions
Platform Excellence Event
What if they had got it wrong?
Wrong person? Wrong location? What if you got an offer – but you hadn’t opted in?
I will attempt to show how the founding the principle behind ‘data innovation’ is data protection, data security and data privacy
And how each of you use data within your respective organizations will be critical to your success over the long term.
The bad news is that you have to deal with everything on this chart – Complexity or Opportunity? Bureaucratic Blocker or Change Enabler?
and you can try to clamp down with draconian policies....
Singapore bank – to deal with employee negligence, it closed down all the USB ports on its computers - employ Japanese bank – checked every single email that was sent externally
Move away from the culture of ’no’ to becoming more of an enabler.
Have to accept 3 things: You will never have a completely 100% secure organization. All organizations are somewhat insecure – its all about managing risk Its a trade-off. Business owns the risk – IT’s job is to mitigate that. We also have to understand that the security threats are evolving significantly....and that the bad guys are getting worse!
UK & ROI online system sales increased by 30.2% to £440.0m (2013: £338.0m) with online sales accounting for 69.4% of UK and Ireland delivered sales (2013: 61.5%). Of this, 44.2% of online sales were taken through a mobile device (2013: 30.9%)
We accelerated UK sales from online from 53.0% to 60.2% and from 31.0% to 44.1% in mobile, demonstrating how the business has become a genuine e-commerce retailer. We have seen UK online sales increase by 30.6% and mobile sales increase by 94.0%.
We already live in a multi-device world, with each household in the UK having on average four connected devices. It is increasingly important to have a good understanding of how each device influences behaviour on the other and what that means for marketing messaging and e-commerce platform development. We are preparing for a post-PC world as younger generations are growing up increasingly familiar with tablet ownership. Our understanding of the connected home led to our partnership with Microsoft and the launch of the first ordering platform for the Xbox One. Content marketing has increasingly been used by brands as advertising, as social media channels have developed. Our social media presence has had a positive impact on brand equity and behaviour, with customers now stating that social media channels are the third highest influencer of purchase behind the menu and TV advertising. In 2015, we will pay increased attention to what customers want to hear from the brand to guide conversation and response. The digitalisation of traditional media channels has continued in 2014. Having become a predominantly e-commerce retailer, we have positioned ourselves well to take advantage of this. To us, digital is not another channel but an integrated part of our media mix as demonstrated with some of our award-winning work with our sponsorship of the X Factor app. We have developed strong relationships with UK media owners and have been at the forefront of testing and integrating data to improve our single view of the customer and fuel new targeting strategies. High-quality information technology is key to running our business successfully, both in providing efficient systems for franchisees in the stores and e- and m-commerce platforms enable customers to order our pizzas easily. We have achieved significant progress in both areas in 2014, with an emphasis on accelerating our growth in online ordering. Our focus on this strategy has led to record sales, profits and cash generation in 2014. In the UK in 2014, 53.3% of total orders were made by customers online, up from 47.2% in 2013. Expressed as a total of delivered orders, e-commerce customers represented 70.6%. During 2014, we enhanced our mobile app and launched a new website. The changes, coupled with further diversion of marketing funds from conventional media into digital, drove significant growth in our online sales. Customers who shop online have a higher rate of conversion, buy from us more frequently, spend more per visit, hold the brand in high regard and are less costly for our franchisees to service. By the end of 2014, 8.2m customers had downloaded our app, up from 3.2m at the start of the year. One recent example of innovation in technology has been a joint project with Microsoft to enable gamers to order pizza from an Xbox console. This was groundbreaking in the UK and is an example of the business embracing new channels to make it easier for customers to buy whilst they are enjoying another activity. The rapid progress we have made in e-commerce means that we are already the clear leader amongst quick service restaurant operators in digital. We plan an aggressive programme of further investment in 2015 to strengthen our position.
So where does Salesforce fit in to this view?
Key Takeaway You Can Build apps faster and increase your ROI with the Salesforce1 Platform
Talk Track Why do we continue to receive such high marks? Our platform allows customers to bring their apps to market faster than ever before and achieve an amazing return on investment.
A recent study by the research firm IDC revealed that businesses building on the Salesforce1 Platform were able to turn their ideas into apps 70% faster than with traditional platforms. The ROI on this Apps were returning 520% ROI.
This is why the Salesforce platform is the largest PaaS vendor with over 40% market share – #1 in the market per IDC.
We’ve been rated a leading Enterprise Cloud Platform for both CIOs and Rapid App Developers by Forrester.
In 2015 Gartner declared Salesforce a leader in the Application Platform as a service category for the second year in a row.
Salesforce is outpacing every other application platform in the market today.
The secret sauce is that all of these processes – these apps – all share a common platform… the Salesforce1 Platform. And that means they inherit all the same technology, tools, and benefits of the platform.
It all starts with Salesforce’s secure multitenant cloud, which is trusted by thousands of companies in every industry from financial services to manufacturing, comms, retail, healthcare and even governments. The multitenant model is a bit like an apartment building, where the building provides all of the plumbing, electricity, and other services, but each tenant is separated from other tenants, and has the flexibility to make their space their own.
On that solid base we provide powerful customization and app dev tools that help developers focus on innovation instead of infrastructure, and even bring point and click development to business users. And because all of the development and customization is at the metadata layer, it is logically separated from underlying salesforce cloud, and that means when there is an upgrade to the cloud platform itself (which happens 3x a year), everything you’ve built or customized gets that upgrade without a hitch – no data migration required, and nothing breaks.
The apps themselves – whether it is our CRM apps or your own - are connected to each other with a common set of core platform services – a common data model, UI framework, collaborative layer, embedded reporting and dashboards, workflow that spans across groups, and a common identity. And every desktop app is automatically available on mobile through the salesforce1 mobile app. And finally, everything is instrumented with APIs to work with your existing systems.
Salesforce has a massive ecosystem of partners that are building on this platform as well – apps right out of the box for your business.
(And Salesforce uniquely offers both the power of the Force.com enterprise platform for your business processes with the flexibility of the Heroku elastic platform for your customer engagement.)
When you add this all up, it means you have everything you need to focus on your business and driving engagement with your customers instead of figuring out how to connect it all and make technology work for you. This is why Salesforce has become the world’s #1 CRM.
The cloud platform makes it easy to develop robust and flexible applications quickly, without having a significant dependence on IT resources. As in the case studies we’ve shared, all of the mobile functionality was delivered through a standard, cross-platform mobile interface that requires little to no programming skills to create or deploy. This is a game changer.
Consider what happens as new mobile devices are developed and brought to market. How will you adapt—and keep up with these new products? One of the greatest advantages of incorporating cloud into your application architecture is to leverage the innovation of the cloud provider, so you can focus on what that means to your business and how you’re going to leverage it to deliver more business value, faster.
Key Points: Force.com helps anyone build apps faster, with out-of-the-box tools and services that accelerate development
We are seeing companies use the Salesforce1 Platform to build apps like this in every part of business. Whether it’s an onboarding process for HR, an app for facilities management, budget tracking in Finance, IT project management, supply chain tracking, or embedded in products themselves, companies are freeing themselves from the mess of spreadsheets and sharepoint tools, and monolithic legacy systems in favor of an agile, connected approach where change isn’t a scary word.
And the reason that change isn’t scary is that it is so fast and easy to create powerful business apps on the Salesforce1 Platform.
We recently announced the latest version of the Salesforce1 Platform, called Lightning, which gives you an amazing set of new tools for building apps. We started by upgrading our core UI technology with a modern component framework. That means developers can create app components quickly, while point and click tools like the Lightning App builder and process builder let business people create custom apps with complex business logic and beautiful user interfaces for any device.
And all of this is made to work with everything you’ve already created with visualforce and apex. We’ve even made it faster and easier to integrate third party data sources with salesforce through Lighting connect.
Platform excellence 25.06
June 25th, 2015
AVP - Enterprise Sales UK, Salesforce
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Connect With Your Customers
in a Whole New Way
4 Million +
3 Million +
Developers trained this year
Three Forces Are Driving the App Revolution
New agility focused
New class of app
New type of IT
Consumerization of App Development
1400 – 1420 Welcome
1420 - 1450 Consumerization of App Development – Phil Carter, IDC
1450 - 1530 Implications for your Digital Strategy – Jeremy Waite, Salesforce
1530 - 1600 Break
1600 - 1640
Platform Overview – Shaun Taylor, Salesforce
Demonstration – Darren Smith / Kayne Burk, Salesforce
1640 – 1700 Customer Success – Matt Glover, Al Rayan Bank / Casey Allred, Effort.org
1700 – 1730 Panel Discussion
Internet of Things
UK Regional Sales Director, Enterprise Platform Sales, Salesforce
Previous Generation IT is Holding us Back
Focus on Infrastructure
New IDC Study: Build Apps 70% Faster with Salesforce1 Platform
80%More apps launched
Salesforce1 Platform Recognized as an Enterprise Cloud Platform Leader
March,2015 Analyst: YefimV.Natis
This includes a graphic that was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.com. Gartner does not endorse any vendor, product
or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as
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The ForresterWave™: Enterprise Public Cloud
Platforms For CIOs, Q4 '14
The Forrester Wave™: Enterprise Public Cloud
Platforms For Rapid Developers, Q4 '14
Trusted Multitenant Cloud
Flexible, Scalable, Metadata Platform
2,700+ Partner Apps
Largest Enterprise Ecosystem
Fast App Dev & Customization
Common data model, workflows, and collaboration. Built for desktop and mobile.
Everything is Powered by the Salesforce Platform
AnalyticsCommunityMarketingServiceSales AppsComplete CRM
Deploy Apps Quickly With Less Reliance on IT Resources
Drag & Drop
Build with standard and custom
Design apps for every screen
from one canvas
Build Apps Faster with Force.com
Define and extend your
Customize views for
and take action
across every device
Open browser, login,
Automate everything in
Build engaging visual
HR Help Desk
IT Help Desk / Self-
Custom Web /
Layer (e.g. Claims,
Asset & Facilities
Product Ideas &
Connect Every Department on One Platform
Lightning Components Lightning App Builder Lightning Process
Salesforce1 Lightning makes it even easier to build apps fast
A point and click path to powerful business apps
Senior Director, Solutions Engineering, Salesforce, EMEA
Platform Marketing Director, Salesforce
The Challenges and Opportunities – An Overview of Islamic Banking and Finance in Europe
Matt Glover, Head of IT & Change
Delivery, Al Rayan Bank
The Challenges and Opportunities – An Overview of Islamic Banking and Finance in Europe