Personalized experiences, powered by artificial intelligence, are the present and future of shopping – and far from a pipe dream. AI is already helping retailers anticipate their shoppers’ next moves, and intelligent experiences are quickly separating the innovators from the innovation-laggards.
Thanks to expanding product catalogs, increasingly multitasking mobile shoppers, and fierce competition, the need to deliver personalized content and intelligent recommendations couldn’t be more urgent. Retailers need to present shoppers with exactly what they want (maybe even before they know they want it) efficiently and in real time.
Our new Personalization in Shopping report looks at the impact of product recommendations across critical metrics like revenue, conversion rate, average order value (AOV), and time spent on-site. The data analyzes the shopping activity of more than 150 million shoppers and 250 million visits to ecommerce sites, encompassing $550 million worth of orders and 320 million clicks. Download the full research for many more stats and charts.