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Mobile is first what now Levi's

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Mobile is first what now Levi's

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Mobile is first what now Levi's

  1. 1. Mobile Is First… Now What? ​James Johnson, Regional Director, Customer Success Salesforce Commerce Cloud ​Wook Kwon, Regional Head of eCommerce Experience L S & Co
  2. 2. Wook Kwon Regional Head of eCommerce Experience James Johnson Regional Director Customer Success
  3. 3. 25 % 75 % of phone visitors expressed a buying signal (orders, checkout starts, baskets created, site search) 16% 41 %59 %of orders are now placed on phones 34%55 % 45 % of traffic is from phones 57% Traffic Buying Intent Orders Source: Salesforce Commerce Cloud Shopping Index Q2 2017 Mobile Leads Traffic & Growth
  4. 4. Order Growth By Device 46% 32% 27% 41% 13% 32%33% 24% 15% 24% 0% 13% 101% 70% 71% 92% 51% 75% 17% 2% -5% 6% -18% 4% Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Overall Computer Mobile Tablet Source: Salesforce Commerce Cloud Shopping Index Q2 2017
  5. 5. Use Mobile In-Store 59% 22% Research Some shoppers conduct more than one above activity, thus sum of activities is higher than the whole 11% Buy 30% Compare Prices Source: Australia Data-only shown. Global Consumer Survey. Six Countries. March, 2017 N=6000.
  6. 6. ​Shoppers visit more frequently, dwell less Visit Dynamics Are Shifting -12% Less time per visit from Mobile Buyers +12% More Visits from Mobile Buyers
  7. 7. Mastering Mobile First Design Optimise The Product Detail Page Simplify The Checkout Process Convert Shopper To Registered Users Design Simple, Accessible Navigation Make Search The Top Visual Priority
  8. 8. Mobile First at Levi’s
  9. 9. Levi’s + SFCC in APAC • South Korea (Jul 2017) • Australia (Oct 2017) • India • Japan
  10. 10. Levi’s Mobile First Design Optimise The Product Detail Page Simplify The Checkout Process Convert Shopper To Registered Users Design Simple, Accessible Navigation Make Search The Top Visual Priority
  11. 11. Levi’s mobile : New vs. Old New PDP Old PDP
  12. 12. How does it perform? – Google Pagespeed Insights New Old
  13. 13. Lesson learnt
  14. 14. Lesson Learnt – Race just started
  15. 15. Additional Resources
  16. 16. ​Mobile shopping is exploding! By the end of 2017, phones will account for more than 60 percent of digital growth. In fact, most customers will interact with your brand for the first time from a mobile device. ​Alas, many retailers still design their sites for desktop users, leaving mobile shoppers behind. To increase conversion rates and ensure growth, you must embrace mobile site design and provide a truly mobile-first shopping experience. These six best practises will help ​http://www.demandware.com/resources/mo bile-site-design/ ​6 Ways to Increase Revenue Through a Mobile-First Approach Mastering Mobile Site Design
  17. 17. Shopper First Retailing ​With insights provided by the Salesforce Shopping Index, which looks at the shopping activity of more than 300 million shoppers worldwide, a sweeping global consumer survey examining the preferences and motivations of 6,000 shoppers across six countries and dozens of interviews with retail experts in technology and customer experience, this study combines the perspectives of the consumer and the retailer alike. ​demandware.com/resources/unified-commerce-future- shopping/ ​What Consumers Are Telling Us About the Future of Shopping
  18. 18. Commerce Cloud Shopping Index ​This report analyses the activity of more than 500 million shoppers worldwide to identify trends and changes in shopping activity. It represents the truest picture of shopping today. ​demandware.com/shopping-index/

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