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Meet Pardot: Drive Sales with Intelligent B2B Marketing by Salesforce


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Did you know that 65% of B2B buyers have already made a purchase decision by the time they engage with a vendor sales rep professional (IDC)? Join us to get an inside look at Pardot, the sales and marketing secret weapon that allows you to intelligently engage with your buyers from click to close. Learn how adding marketing automation to your CRM can help you fill your pipeline, personalize the buying process at scale, and empower your sales and marketing teams to better market, sell, and engage in today's buyer-driven world.

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Meet Pardot: Drive Sales with Intelligent B2B Marketing by Salesforce

  1. 1. Drive Sales with Intelligent B2B Marketing Meet Pardot: B2B Marketing Automation by Salesforce Zahid Jiwa RVP Pardot, Salesforce
  2. 2. Forward Looking Statement Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. It’s All for You ThankYouA year for the books, and at the heart of it all: you
  4. 4. MECUSTO R x University: Kings College London Major: Comp Sci and Management Campus Involvement: Department Social Secretary Claim to Fame: Organized end of term Ball, but booked venue for the wrong date Zahid Jiwa
  5. 5. The B2B Marketing Playbook is Being Rewritten Marketing Sales
  6. 6. Today, B2B Buyers Forge Their Own Paths Marketing Sales Marketing Sales
  7. 7. …But Are Those Paths Ending in Purchase? Almost half of B2B marketers and sales reps are struggling to stay relevant of marketers are struggling to personalize customer interactions of sales reps feel they do not have the right information before making a sales call 48% 42% Source: Forrester Research, Lattice Engines/CSO Insights
  8. 8. You Must Speak the Language of the Customer Knowing your buyer is key to agile marketing and selling Smart Timely 1 to 1 Execute adaptive marketing campaigns Engage buyers before they engage you Make every touch point relevant and contextual
  9. 9. Pardot B2B Marketing Automation by Salesforce Drive sales with intelligent, adaptive marketing ​  Target the best leads with your most relevant offers ​  Bring sales & marketing together onto one platform ​  Create marketing messages buyers want to receive ​  Boost close rates and increase marketing ROI +
  10. 10. Your Success Is Our Success ​ Pardot customers of all sizes see results at every stage of the sales funnel +38% in prospect engagement +37% in campaign effectiveness +34% in marketing ROI +34% in sales revenue Source: Salesforce Pardot Customer Relationship Survey conducted February 2015 – March 2015 on 460+ customers randomly selected
  11. 11. Deliver Personalized Marketing with Engagement Studio Your customer command center for intelligence-driven marketing and sales ​  Find the best message for every buyer — in real time ​  Create the easiest path to purchase for each buyer ​  Anticipate buyer needs with proactive hotspots & testing ​  Gain complete visibility into campaign performance
  12. 12. Reach Prospects at the Right Moment with Salesforce Engage Empower sales to sell anytime, anywhere with mobile marketing tools ​  Help sales better understand when to reach out — and with what message ​  Accelerate sales response times with real-time insights ​  Enable sales to proactively connect with personalized nurture campaigns ​  Uncover trends that close deals faster
  13. 13. Demo Merinda Peppard EMEA Marketing Lead Pardot Brigid Charmant AVP EMEA Sales Pardot
  14. 14. Builders Segment Performance Pipeline Targets Revenue Targets $0.0 $5.0 $10.0 $15.0 $20.0 $25.0 April May June July August FY14 FY15 $0.0 $2.0 $4.0 $6.0 $8.0 $10.0 $12.0 $14.0 FY14 FY15 -28% 77% 121% 190% 115%
  15. 15. Jonathan Carter ​ Marketing Manager ​ Centaur Media
  16. 16. Today at the B2B Marketer’s Cafe ​ The Dynamic Duo: Improve Your 1:1 Marketing with Segmentation and Dynamic Content ​ 13:00 – 13:20 Go Beyond Email Marketing: Use Pardot to drive ROI & Close More Deals 13:30 – 13:50 ​ Campaign Influence Reporting: Determine Which Campaigns Drive your ROI ​ 14:00 – 14:20
  17. 17. thank y u