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Journey Builder for Salesforce: Manage Every Interaction Across the Customer Journey

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Learn how Journey Builder enables you to create personalised customer journeys across sales, service and marketing. No two customers are alike, and it's up to you as marketers to identify who your customers are, where they are on their journey, how you can drive engagement, and how to measure the impact of your efforts. Take full advantage of marketing cloud features across the platform to develop real relationships with your customers through every step of their journey, and across every aspect of your business. Learn how you can utilise email, mobile and social technologies to build those 1:1 customer relationships, with the powerful combination of ExactTarget Marketing Cloud and Salesforce Sales and Service Clouds.

http://www.salesforce.com/ap/marketing-cloud

Published in: Technology

Journey Builder for Salesforce: Manage Every Interaction Across the Customer Journey

  1. 1. Journey Builder for Salesforce Derek Laney Director Product Marketing, Asia Pacific
  2. 2. TThhaannkk yyoouu..
  3. 3. Product Innovation & Leadership Customer Success Product Innovation Industry Leadership
  4. 4. Customer Success Stories The Future of Marketing is 1:1 CustomerJourneys Transform the Way You Think About Marketing Power New Levels of Engagement
  5. 5. Customer Success Stories The Future of Marketing is 1:1 CustomerJourneys Transform the Way You Think About Marketing Power New Levels of Engagement
  6. 6. Dylan Damsma Marketing Technologist mindvalley
  7. 7. The Blurring Boundaries of Sales, Service & Marketing
  8. 8. Sales Service Marketing Community Analytics Apps
  9. 9. Customer Success Stories The Future of Marketing is 1:1 CustomerJourneys Power New Levels of Engagement Transform the Way You Think About Marketing
  10. 10. It’s about the Journey!
  11. 11. How Can Every Company Create 1:1 Customer Journeys?
  12. 12. The Salesforce Marketing Cloud The Platform for 1:1 Customer Journeys Journeys Maps ! Interactions ! Content Asset Management ! Workflow & Approvals ! Versioning Channels Email ! SMS/MMS ! Push Notifications ! Social ! Advertising ! Web Experiences ! Group Messaging Analytics Reporting ! Dashboards ! Web & Mobile Analytics Contacts Contact Management ! Segmentation Tools ! Events and Triggers ! Predictive Intelligence Apps Connected apps ! Connected products ! Connected spaces
  13. 13. Journey Maps Plan Every Stage of the Customer Journey
  14. 14. Customer Success Stories The Future of Marketing is 1:1 CustomerJourneys Power New Levels of Engagement Transform the Way You Think About Marketing
  15. 15. Customers Are On a Journey with Your Brand
  16. 16. Customers Are Talking About Their Journey Jane Finley Looking for opinions for @lesmills #fitness programs in the run up to xmas – any recommendations? Jane Finley Jane Finley @lesmills can you tell me when the next release of bodycombat will be?? @christanewton, if you’re looking for a fitness program, I highly recommend #lesmillls. I’m still psyched for every class! Les Mills There's still time to book your spot for BODYBALANCE™ 68! Monday Nov 3 @ 3.30pm bit.ly/fitter #fitterplanet Jane Finley @lesmills just signed up! #cantwait!! Les Mills Check out our newest upcoming options at a gym near you bit.ly/34324 Les Mills New #bodycombat release in a gym near you next month! Les Mills [Blushing…] Thanks Jane, we’re psyched you’re psyched!
  17. 17. Managing the Customer Journey Has Changed… 2008 2014 Radian6 Social Conversation Tracking Data More volume Across networks and regions More complex to reach your customers More challenging to stand out from the crowd More difficult to find actionable insights
  18. 18. Social Marketing Has Become Social Business And social is ubiquitous with customers – are you keeping up? Sales Marketing Legal Customer Service Social teams evolve from “doing” to “enabling” Multiple departments, product lines, brands, and geos Increased interaction with agencies
  19. 19. Social Studio an End to End Social Marketing Solution Integrated with Sales, Service and Marketing Clouds Publish the right message at the right time Engage your customers on their journey
  20. 20. Announcing social studio analyse
  21. 21. Announcing: Social Studio Analyse Voice of the customer becomes fast, accessible & easy Get actionable insights from brand monitoring Refine marketing messages and make real-time campaign decisions Uncover opportunities by listening to community feedback Tap into competitive campaigns and industry conversations
  22. 22. Customer Success Stories The Future of Marketing is 1:1 CustomerJourneys Power New Levels of Engagement Transform the Way You Think About Marketing
  23. 23. Customer Success Stories The Future of Marketing is 1:1 CustomerJourneys Power New Levels of Engagement Transform the Way You Think About Marketing
  24. 24. Thank you

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