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Is Unconscious Bias Holding Us Back?

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We are impacted in all areas of our life by unconscious bias. We all like to think of ourselves as being open-minded and objective, but consistently research has proven that the values and beliefs gained from our family, cultural background and experiences influence how we think, behave and view others. If you heard that the CEO was joining us shortly, you'd probably picture in your mind a white, middle-aged male about to enter the room. In business bias can be costly. It can cause us to make decisions that are not objective; and ultimately we miss opportunities. Sponsored by Femmeforce.

Published in: Technology
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Is Unconscious Bias Holding Us Back?

  1. 1. FemmeForce: UnConscious Bias ​ Wendy Johnstone – Head of APAC Marketing
  2. 2. ​ Director Deloitte Digital Board member for Colorado's Technology Assoc., IT Economic Development Advisory Council, & Dept of Business Information & Analytics, Denver Uni. ​ Former: Colorado State Secretary of Technology & CIO Chair of Colorado Innovation Network Board of Advisors VP Global IT Service Operations at Oracle VP Global IT Operations at Sun Microsystems ​ Managing Partner at rampersand An Australian Venture Capital Fund Founder of Little Fish to Big Fish advisor to private equity, services and IT companies Director of Feed it Pty Ltd Board Director of Vic ICT for Women ​ Former: CMO & VP (Sales/Marketing) BEA Systems, IBM…++ Kristen Russell Jim Cassidy Our Panel Guests
  3. 3. What is Bias? And Why Bother Exploring…
  4. 4. Senior Management Commitment made more visible: Lead by example McKenzie: 4 Fundamental Elements for DIVERSITY Success 3 Source: Women Matter 2012, MicKinsey Focus on Company Relevant Challenges: Target initiatives precisely at the company’s own systems & stress points - as each company is different. 4 Tackle Mindsets and Bias: Companies that implement a campaign to influence are 4 times more likely to succeed. 1 Know Your Numbers: Those with detailed understanding of women’s representation, at every level, are 2.4 times more likely to transform. 2
  5. 5. ​ Conscious: overt and intentional ​ UnConscious: hidden, unintentional, automatic Bias is an inescapable human condition. Noone is immune ‘The attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner’ What is Unconscious Bias: The good news is: We can learn to identify, and set up ways to navigate around, both as individuals & across our ecosystem. Sources: Implicit Bias Review, Kirwan Institute, Ohio State University 2014
  6. 6. ​ History and Context ​ Experiences & assumptions are varied & shaped by the environment ​ Current State has Advantages (for many) ​ Learning to Identify & Navigate takes TRAINING, TIME and EFFORT ​ Plus needs us to look across & align individuals as well as the full eco systems in play. ​ Evolution The Nature of our Brain Change is possible. But not easy.
  7. 7. Fast Patterns versus Slow, Planned, Rational Brain Response 11,000,000 Female Name Replaced with Male = 60% increase
  8. 8. • Recruitment • Promotion • Rewards & Recognition Bias is BIG & wide - and so is the impact • Leadership • Communication • Productivity • Recruitment, Development & Attrition • Performance, Promotion • Rewards & Recognition AFFECTING • Group Norms & Diffusion • Gender & Male Advantage • Positional Power • Simplification & Ease of Recall • Commitment, Optimism • Sunk costs & Aversion to Loss • Comparative Valuation & Framing • Halo, Horn & Affinity • Primacy & Recency • Introversion & Extroversion + 100’s MORE BIAS RESULTS +/- Company Performance Stock Price Customer Satisfaction Risk & Governance Decision & Problem Solving Innovation
  9. 9. ​ Director Deloitte Digital Board member for Colorado's Technology Assoc., IT Economic Development Advisory Council, & Dept of Business Information & Analytics, Denver Uni. ​ Former: Colorado State Secretary of Technology & CIO Chair of Colorado Innovation Network Board of Advisors VP Global IT Service Operations at Oracle VP Global IT Operations at Sun Microsystems ​ Managing Partner at rampersand An Australian Venture Capital Fund Founder of Little Fish to Big Fish advisor to private equity, services and IT companies Director of Feed it Pty Ltd Board Director of Vic ICT for Women ​ Former: CMO & VP (Sales/Marketing) BEA Systems, IBM…++ Kristen Russell Jim Cassidy Our Panel Guests
  10. 10. Thank you

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