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How To Win At Sales, Marketing And Customer Service Infographic

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Download full reports and find out more here: https://www.salesforce.com/uk/blog/2016/01/how-to-win-at-sales--marketing-and-customer-service.html

We spoke with thousands of business leaders to find out how the top-performing sales, marketing and customer service teams get ahead. Here's what we learned.

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How To Win At Sales, Marketing And Customer Service Infographic

  1. 1. 70 800 40 50 60302010 10090 70 800 40 50 60302010 10090 40 50 30 20 10 0 1 Not at all customer-centric Very customer-centric 2 3 4 5 5% 9% 9% 48% 29% Selling together of the best teams believe sales is the whole company’s responsibility. Only 15% of underperformers agree. of top performers worldwide have a single view of the customer. That’s compared to 14% of underperforming teams. of high-performing sales teams already use or are planning to use a mobile sales app, compared to 28% of underperformers. 43% 61% 28% 60% of high performers say analytics is absolutely critical or very important for driving strategy and improving operational outcomes and their executive teams are committed. 90% of top teams in the UK are already using sales analytics or planning to start in the next 12-18 months. of underperformers can do that. average number of data types analyzed by top performers. 84% 17% growth of customer service mobile app use expected over the next two years. growth in the use of social media monitoring technology is expected in the next 12-18 months. And four times more likely to manage self-service portals. The best service teams are eleven times more likely to manage online communities. We asked people to give their organisation a customer-centricity score: Email Core marketing technologies: The greatest marketing SocialMobile 66%71%73% 15% 14% 125% growth in mobile sales app use is expected in the next two years. A year for analytics Customer-centric service of high-performers can predict buyer needs based on data, experience and analysis 80% of the time. 39% 0 21 plan to increase or maintain their spend on marketing activities and technology. It’s 88% in the UK. 84% Marketing growth currently use predictive analytics, and adoption is set to grow by 135% over the next 12-18 months. New business development Keeping up-to-date with technology and trends Quality of leads Legacy systems Customers (!) Red TapeUser adoption of IT Data integration What’s stopping you from becoming customer-centric? How to win at sales, marketing and customer service We spoke with thousands of business leaders to find out how the top-performing sales, marketing and customer service teams get ahead. Here’s what we learned. Learn more about how the best get ahead – read our reports: 2015 State of Sales – http://bit.ly/SofSales 2015 State of Service – http://bit.ly/SofService 2015 State of Marketing – http://bit.ly/SofMarketing 2015 State of Analytics – http://bit.ly/SofAnalytics www.salesforce.com

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