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Companies need to treat partners as an extension of their own sales force. But what does that mean?
Various strategies have been tried – co-op funds, contests, portals, etc. Yet, most channel partners are weak at marketing, especially content marketing.
There is a new approach – branded content shared across the channel. For instance, suppose Data.com has a new white paper. What if 12 different partners could use that as if they had written it themselves?
In this webinar, you will learn:
- How to treat channel partners as a real extension of your own salesforce.
- Why traditional channel partner programs are failing
- How content marketing is the new and innovative way for you to drive more $’s through partners.
Presented by Jeff Ogden, founder and President of Find New Customers, a demand generation company. He is also the host of the online marketing show, Mad Marketing TV.