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How to build disruptive relationships. Faster.

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Jeremy Waite joined us at our Platform Excellence Event in London to discuss the latest disruptive trends happening in the technology sector.

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How to build disruptive relationships. Faster.

  1. 1. HOW TO BUILD DISRUPTIVE RELATIONSHIPS. FASTER. #PlatformExcellence @JeremyWaite Salesforce Marketing Cloud EMEA
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. The Customer Success Platform Enabling customer transformation Sales Service Marketing CommunityApps Analytics Build relationships. Faster...
  4. 4. We Help Customers Transform Their Sales, Service, and Marketing Processes Sales Service Marketing Community Analytics Apps 32% Increase in sales 40% Customer satisfaction 40% Marketing ROI + + + 39% Customer retention + Source: Salesforce Customer Relationship Survey conducted March 2014 - May 2014, by an independent third-party, Confirmit Inc., on 4,100+ customers randomly selected. Response sizes per question vary. Average Percentage Improvements Reported by Salesforce Customers
  5. 5. Flexible, Scalable, Metadata Platform Workflow Data & Objects IdentityAnalyticsCollaborationMobile UI 2,700+ Partner Apps Largest Enterprise Ecosystem Cloud Mobile Social Data Science Trusted Multitenant Cloud Fast App Dev & Customization Common data model, workflows, and collaboration. Built for desktop and mobile. Everything is Powered by the Salesforce Platform AnalyticsCommunityMarketingServiceSales AppsComplete CRM
  6. 6. AppExchange - The #1 Business App Marketplace A robust ecosystem of proven business apps and developers Over 2,600 apps 2.7 million installs 2 million developers Pre-integrated Trusted Reviewed
  7. 7. What is the Internet of Connected Products?
  8. 8. 1. Increasing enterprise growth 2. Delivering operational results 3. Reducing enterprise costs 4. Attracting & retaining new customers 5. Improving IT apps & infrastructure (Source: Gartner, Hunting and Harvesting in a Digital World) Journeys Contacts Content Channels Analytics Top 5 CIO Challenges Apps
  9. 9. Pursuit of Happyness
  10. 10. We ask too much of technology and not enough of ourselves. Nate Silver
  11. 11. “Companies are no longer competing against each other. They are competing against speed”. @Benioff
  12. 12. UNKNOWN KNOWN We Need To Build Relationships. Faster.
  13. 13. Build Apps Faster with Force.com SCHEMA BUILDER Define and extend your data model CONNECT Integrate external systems SHARING MODEL Customize views for each user YOUR APPANALYTICS Uncover insights and take action YOUR IDEA Instantly deploy across every device MOBILE CLOUD Open browser, login, start building IDENTITYPROCESS BUILDER Automate everything in your business PAGE BUILDER Build engaging visual layouts CHATTER Collaborate around every process
  14. 14. HOW DO YOU BUILD TRUSTED RELATIONSHIPS IN The Disruptive Economy?
  15. 15. “Companies are no longer competing against each other. They are competing against speed”.
  16. 16. Information is powerful but it is how we use it that will define us... @Avinash
  17. 17. Businesses Need To Build Innovative and Trusted Apps A trusted app is…. Secure CompliantPrivateTransparent
  18. 18. 77% of consumers don’t want a relationship with a brand? HARVARD BUSINESS REVIEW
  19. 19. KNOW WHO YOUR CUSTOMERS ARE • Who? • What? • Why? • Where? • When?
  20. 20. 69% Dark Social | 23% Facebook | 8% Other Social Networks
  21. 21. Build Relationships. Faster. #BIGDATA Volume Velocity Variety Veracity 5B Smartphones by 2017 Customer Data Purchase Data 500m+Social Networks, Blogs & Forums Social Data 2.5 Quintillion bytes of data every day Connected Data
  22. 22. The Only Agile Omni-channel Platform for Engagement Mobile, Social, Cloud, Data Science Enterprise Multi-Tenant Cloud for business and IT agility A Single Omni-channel Platform for effortless journeys everywhere Cloud Collaboration to harness crowd sourcing and social interactions of employees, customers, partners, and networks Proven Technology Sales, Service, Marketing, Communities, Analytics, Apps Complete CRM AnalyticsCommunityMarketingServiceSales Apps Trusted Multitenant Cloud Scalable Metadata Platform Customers Sales Reps Call Center Reps Field Service Order Operations Partners Connected Products #BigData Faster Connected Customer Social Listening Industry Solutions Open Ecosystem Orders Services Network Devices Billing Accounts Assigned Products
  23. 23. HR Help Desk Employee Intranet Recruiting & Onboarding Performance & Coaching IT Help Desk / Self- Service Community Legacy Applications Consolidation Enterprise Knowledge Identity Mgmt Custom Web / Mobile Applications Business Agility Layer (e.g. Claims, Underwriting, …) Asset & Facilities Management Financial Shared Services M&A Enablement Early Warning Management Product Ideas & Innovation Pre-Production Testing Warrant Coverage Decisioning Procurement Vendor Management Transportation Logistics Contract Management Budget Management Contract Management Pricing Billing Management Audit Management Connect Every Department on One Platform Apps HR Product Supply Chain ITFinanceOps
  24. 24. Everything You Need to Build Apps Fast, all on One Platform Full spectrum of capabilities from enterprise control to elastic flexibility Bulk REST Metadata SOAP Tooling Streaming INTEGRATIONLAYER Point & Click Integration Tools Page Builder Employee Apps Customer Apps DECLARATIVE DEVELOPMENT GLOBAL ENTERPRISE CLOUD INFRASTRUCTURE PLATFORM SERVICES APP MANAGEMENT & DEPLOYMENT Workflow Engine UI FrameworkSharing & Permissions Global Search Reports & Dashboards Files & Content Authentication CollaborationEvent Log Framework Translation Workbench App Builder Process Builder Schema Builder Multi-Tenant Network & Firewall Auto Updates Backup & Geodiversity Security Trust IDECLI Agile Accelerator Store Builder Dev Console Sandbox Metadata Heroku DX node.js PROGRAMMATIC DEVELOPMENT Database Smart Containers Heroku Add-ons Heroku Button Ruby Identity Global Data Centers Data Storage Single code base Python Java APEXPHP Offline Salesforce1 Mobile Container Geolocation Push Notifications SDK Mobile Identity MOBILE SERVICES Community Builder Page Builder
  25. 25. 00:05
  26. 26. Let’s go invent tomorrow instead of worrying about what happened yesterday. “ ”Steve Jobs ~ Co-Founder $APPL
  27. 27. 4 Technology Shifts 2015 11.6% Faster app development in the cloud. 25% Mobile traffic direct from mobile to cloud. 550m Social networks a nd forums (69% Dark) 90% Data didn’t exist 12 months ago
  28. 28. Thank you @JeremyWaite

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