At the core, Salesforce helps you accelerate business processes throughout your company. It gives the people inside your company better information to make decisions, to serve your customers, and to do their job better, faster. And our customers have reported amazing results - whether its sales, service, marketing, analytics – we consistently see big gains in productivity, customer satisfaction, and ROI.
The secret sauce is that all of these processes – these apps – all share a common platform… the Salesforce1 Platform. And that means they inherit all the same technology, tools, and benefits of the platform.
It all starts with Salesforce’s secure multitenant cloud, which is trusted by thousands of companies in every industry from financial services to manufacturing, comms, retail, healthcare and even governments. The multitenant model is a bit like an apartment building, where the building provides all of the plumbing, electricity, and other services, but each tenant is separated from other tenants, and has the flexibility to make their space their own.
On that solid base we provide powerful customization and app dev tools that help developers focus on innovation instead of infrastructure, and even bring point and click development to business users. And because all of the development and customization is at the metadata layer, it is logically separated from underlying salesforce cloud, and that means when there is an upgrade to the cloud platform itself (which happens 3x a year), everything you’ve built or customized gets that upgrade without a hitch – no data migration required, and nothing breaks.
The apps themselves – whether it is our CRM apps or your own - are connected to each other with a common set of core platform services – a common data model, UI framework, collaborative layer, embedded reporting and dashboards, workflow that spans across groups, and a common identity. And every desktop app is automatically available on mobile through the salesforce1 mobile app. And finally, everything is instrumented with APIs to work with your existing systems.
Salesforce has a massive ecosystem of partners that are building on this platform as well – apps right out of the box for your business.
(And Salesforce uniquely offers both the power of the Force.com enterprise platform for your business processes with the flexibility of the Heroku elastic platform for your customer engagement.)
When you add this all up, it means you have everything you need to focus on your business and driving engagement with your customers instead of figuring out how to connect it all and make technology work for you. This is why Salesforce has become the world’s #1 CRM.
And while our app dev tools are great, you don’t have to create every app yourself. The AppExchange has over 2600apps from our ecosystem of partners, including apps for specific departments, users, and industries. There’s also 300+ apps that are Salesforce1 mobile-ready to jumpstart your business.
Let’s take a look at how a few of our customers have used the Salesforce1 Platform to run their business faster.
Salesforce Launches Marketing Cloud Predictive Decisions – May 2015
2015 = Digital marketing leaders focusing on strategic business outcomes “Too many martec rely on “Trust Me” arguments EVENT TRIGGER = most likely to increase conversion (JB for apps) Susan Etlinger – 90% new social deals replacing r6 BEST RESEARCH TO PROVE WE HAVE MY FAR BEST PRODUCT OFFERING IN THE INDUSTRY
Despite all the hundreds of challenges that yu may think you have (give examples of challenges – customer churn, integration with IT, retaining talent, increasing customer sat)…. We only really have THREE big challenges…
People and numbers - T shaped people – pi shaped people Jobs – loved Apple because it existed at the intersection of humanity and technology Google – recruiting leaders who have backgrounds in computer science AND neuroscience 25% large companies will have a CDO (chief data officer) in 2015 We need to understand the head and the heart – BUT many sales professionals underestimate the role that EMOTION plays in the selling process. FACEBOOK – PEOPLE SHARE EMOTIONS THEY DON’T SHARE FACTS
0-2003 48 hours 90% 2 years 48000 metrics day
Just because you can connect everything doesn’t mean that you should
Apps generating more data than ever before Financial Social Health Web Location
Survival of the fittest anymore… survival of the fastest…. People aren’t interested in companies anymore You know why – nobody trusts them
Key Points: Force.com helps anyone build apps faster, with out-of-the-box tools and services that accelerate development
First mover advantages are overrated. MySpace was a first mover. It’s better to have an idea best than to have it first. @Jack
Simple – know what to leave out. Steve Jobs – I’m more proud of what we didn’t do than I am of what we did
Uber is a $40Bn lesson in how the world should work Uber is a $40Bn lesson in building for how the world “should” work instead of optimizing for how the world does work.
IACI split business in two between tinder and match.com
TRUST - Morally deep but ethically grey
HOW + OUTCOMES According to Google, 90% of customers cross devices in pursuit of a single goal like shopping, managing finances, and planning travel.
Dell $168 $12 tweet / -$42
Deeply moral / ethically grey Organic social v paid Can’t see social conversations anymore More important than ever to connect with customers at every stage of their journey, on every channel, on every device
Instead of a product demo…
Outside Dorchester. London.
Supercar: The car is powered by an 8-litre engine which develops around 1,000bhp - giving the Grand Sport a 0-62mph time of 2.7 seconds and a staggering top speed of 252mph
We can come back to this is Q&A but it is our platform that separates us from our competitors.
Salesforce Customer Success Platform for Communications is the only Agile (pure cloud) Omni Channel platform of engagement (catering for all channels on the same platform, with the same architecture) in the market today.
These solutions are uniquely Salesforce, delivering Innovation, Agility, Cloud and Customer Centricity with:
Enterprise Multi-Tenant Cloud for Business and IT Agility
Omni-Channel with Social Integration from the ground up to deliver Effortless Customer Journeys
Built in Cloud Collaboration to harness the power of employees, customers, and partners.
And, built upon and leveraging the proven Salesforce products and platform to deliver the continual stream of automatically upgraded innovations that only the most innovative company in the world can deliver.
We are seeing companies use the Salesforce1 Platform to build apps like this in every part of business. Whether it’s an onboarding process for HR, an app for facilities management, budget tracking in Finance, IT project management, supply chain tracking, or embedded in products themselves, companies are freeing themselves from the mess of spreadsheets and sharepoint tools, and monolithic legacy systems in favor of an agile, connected approach where change isn’t a scary word.
And the reason change isn’t scary, is that with Salesforce, you can create or change apps at lightning speed. That’s because we give you everything you need to build apps fast and get started right away, right out of the box.
Instead of buying and setting up hardware, software, networking, and piecing together a dev stack, you can focus on solving the business problem. All of the platform services that underpin our CRM offerings are available to you for your apps with rapid dev tools to define your data schema, your sharing model, workflow, collaboration, reporting and dashboards, and your UI.
And mobile is built-in - the Salesforce1 Mobile app means that any desktop app you create on the platform is instantly available on mobile devices, too, with the click of a button.
The whole platform is API-first, with point-and click integration tools, so it’s easy to connect to your existing systems and unlock your back office and avoid creating any more islands of technology.
Even your consumer web can now be an integral part of your business processes. Too often IT is forced to choose an enterprise architecture for core business processes from one set of vendors, and an elastic cloud infrastructure for customer apps and the consumer web from another set.
With Salesforce, you have both. The flexibility to create high-productivity employee applications faster than ever in a highly secure enterprise cloud as well as engaging, customer-facing apps in an elastic cloud, all from one company.
So for whatever type of application the business needs, Salesforce gives you the Services you need. No more silos or stranded processes. Instead, you have the best technology for each app, system, or process along with an integrated platform to manage everything.
All this means that instead of month or years, you can create amazing employee and customer apps that work together, and get them into circulation in a fraction of the time. It’s the fastest path from idea to app.
“It’s not enough to do your best. You need to know what to do, and then do your best”.
Salesforce1 for Apple Watch has three main components: the new Salesforce Analytics Cloud for Apple Watch, Salesforce1 for Apple Watch and Salesforce Wear Developer Pack for Apple Watch.
FUTURE OF THE NETFLIX PLATFORM?? Av attention span Telling stories in swipes 1965 = 42 seconds Your job NEVER EASIER than today
Need to understand everything about our cx in order to tell them the right stories at the right time
Cloud app dev – voice of analyst (Source: Gartner, Inc., Market Trends: Small Cell Infrastructure, Small Cell Deployment Strategies and Real-Time Analytics, 4/17/14)
How to build disruptive relationships. Faster.
HOW TO BUILD DISRUPTIVE
Salesforce Marketing Cloud EMEA
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The Customer Success Platform
Enabling customer transformation
Build relationships. Faster...
We Help Customers Transform Their Sales, Service,
and Marketing Processes
Source: Salesforce Customer Relationship Survey conducted March 2014 - May 2014, by an independent third-party, Confirmit Inc., on 4,100+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Salesforce Customers
Flexible, Scalable, Metadata Platform
2,700+ Partner Apps
Largest Enterprise Ecosystem
Trusted Multitenant Cloud
Fast App Dev & Customization
Common data model, workflows, and collaboration. Built for desktop and mobile.
Everything is Powered by the Salesforce Platform
AnalyticsCommunityMarketingServiceSales AppsComplete CRM
AppExchange - The #1 Business App Marketplace
A robust ecosystem of proven business apps and developers
Over 2,600 apps 2.7 million installs 2 million developers
We ask too much of technology and
not enough of ourselves.
“Companies are no
against each other.
They are competing
We Need To Build Relationships. Faster.
Build Apps Faster with Force.com
Define and extend your
Customize views for
Uncover insights and
Instantly deploy across
Open browser, login, start
Automate everything in
Build engaging visual
HOW DO YOU BUILD TRUSTED RELATIONSHIPS IN
The Disruptive Economy?
“Companies are no
against each other.
They are competing
Information is powerful but it
is how we use it that will
Businesses Need To Build Innovative and
A trusted app is….
77% of consumers
don’t want a
HARVARD BUSINESS REVIEW
KNOW WHO YOUR
69% Dark Social | 23% Facebook | 8% Other Social Networks
Build Relationships. Faster.
Volume Velocity Variety Veracity
by 2017 Customer
500m+Social Networks, Blogs
of data every day
The Only Agile Omni-channel Platform
Mobile, Social, Cloud, Data Science
Enterprise Multi-Tenant Cloud
for business and IT agility
A Single Omni-channel Platform
for effortless journeys everywhere
to harness crowd sourcing and
social interactions of employees,
customers, partners, and networks
Sales, Service, Marketing, Communities,
Trusted Multitenant Cloud
Scalable Metadata Platform
Customers Sales Reps
Ecosystem Orders Services Network Devices
HR Help Desk
IT Help Desk / Self-
Custom Web / Mobile
Business Agility Layer
Asset & Facilities
Product Ideas &
Connect Every Department on One Platform
Everything You Need to Build Apps Fast, all on One Platform
Full spectrum of capabilities from enterprise control to elastic flexibility
Point & Click
Employee Apps Customer Apps
GLOBAL ENTERPRISE CLOUD INFRASTRUCTURE
APP MANAGEMENT & DEPLOYMENT
UI FrameworkSharing &
Authentication CollaborationEvent Log
Heroku DX node.js
Single code base
Python Java APEXPHP
SDK Mobile Identity