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How To Become An App Company


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Over 80% of CEOs rank investment in mobile apps as critical to their business and customer engagement according to PWCs Global CEO Survey of 2015. But how do you go about becoming an App Company?

Published in: Business

How To Become An App Company

  1. 1. How to Become an App Company Tuesday November 17th, 2015 Ian Waters EMEA Marketing Director, App Cloud Gavin Guinane Master Enterprise Architect, EMEA
  2. 2. Housekeeping • All attendees are in listen-only mode • Recording will be sent out post-webinar • Any questions? Please write in the GoToWebinar question box. • Q & A for all speakers will be held at the end of the webinar. Agenda • Introduction & Housekeeping • Changing Customer Expectations & the Modern App • Demo • Q & A
  3. 3. Future Looking statements under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements. Future Looking Statements
  4. 4. Companies Need to Deliver a Connected Experience Single View of Customer Engaging User Experience Connected Things
  5. 5. Siloed Experiences The Connected Experience for Customers is Broken Your Customer Employee Experience App Experience Product Experience
  6. 6. # Apps IT can Deliver by 2017 “IT Deficit” Business demand will outstrip IT capacity by 5x # Enterprise Mobile Apps Required in 2017 Building Engaging Apps is a Struggle for IT Leaders By 2017 enterprise app needs will outstrip IT’s capacity to deliver by 5x *Gartner Study “The Enterprise App Explosion: Scaling One to 100 Mobile Apps ” June 2015
  7. 7. A Modern App Has Complex Requirements Identity Preferences Customer Profile Productivity Dashboards & Analytics Business Processes Elasticity Contextual Scale Trust Payments Private Data Real-time Connections Sensors Streams of data Engagement Marketing Campaigns Social
  8. 8. IT Needs a New Way to Deliver Apps Productivity Apps Engagement Apps Connected Apps ElasticModel-Driven Streaming Across technology, development and management
  9. 9. Salesforce Lightning Experience a new way to build connected apps fast Gavin F. Guinane Master Enterprise Architect, Salesforce EMEA
  10. 10. Lightning Experience Lightning App Builder and Lightning Components Build Apps Visually with Lightning App Builder Develop re-usable UI components with the Lightning Component Framework Buy and Sell Components on the AppExchange ​Lightning Design System ​Design beautiful apps with Salesforce style guides and best practices ​Download our UI Library and CSS Framework to build apps faster
  11. 11. Assemble with Building Blocks Build apps and pages with self-contained, reusable components ​Easily Build a Sophisticated UI Components are dynamic and mobile friendly. They contain HTML, JavaScript and CSS Go Fast with Pre-Built Components Use included Components plus Components from partners available on the AppExchange The New Lightning Component Framework Powers a New UX
  12. 12. Users get a modern app experience ​Get the information you need to delight your customers, faster Admins customize and assemble apps Customize your experience with drag and drop Developers build with engaging UI With Lightning Components and the Lightning Design System Introducing the New Lightning Experience A new user experience designed to help you get work done, faster
  13. 13. Developers build beautiful enterprise UIs Powered by Lightning Components and the Salesforce Design System Build standalone apps and components with HTML, CSS, JavaScript, or any web-enabled code Restyle any app with Salesforce Design System
  14. 14. The design-to-development workflow is broken.
  15. 15. Lightning Design System A collection of design patterns, CSS Framework (visual components), and best practices for building great experiences on the Salesforce platform. DESIGN PATTERNS CSS FRAMEWORK DESIGN GUIDELINES
  16. 16. What the Design System is NOT ● Not built into Salesforce ● Another JavaScript Framework ● Additional Visualforce Components ● Anything associated with business logic, events, or objects
  17. 17. Your customizations will work in Lightning Experience Declarative customizations e.g. Custom Objects, Page Layouts, Fields, etc. No development work necessary Programmatic customizations e.g. Custom Visualforce page Visualforce retains the same styling in both environments Restyle your app with Salesforce Design System Classic DesktopLightning Experience
  18. 18. Visualforce and Lightning work together Visualforce will always be supported. Start planning for how to leverage Lightning. Lightning Component Visualforce “Lightning for Visualforce 1. Use Lightning Components in Visualforce Use Visualforce in a Lightning Component Lightning Component Visualforce Visualforce as an iframe 2. Migrate to Visualforce to Components Visualforce Lightning Component Lightning Components will have the same functionality as Visualforce Coming soon 3.
  19. 19. Visualforce and Lightning work together Use Visualforce in a Lightning Component Migrate to Visualforce to Components Lightning Component Visualforce Visualforce as an iframe Visualforce Lightning Component Lightning Components will have the same functionality as Visualforce Coming soon 2. 3. Lightning Component Visualforce “Lightning for Visualforce 1. Use Lightning Components in Visualforce
  20. 20. DEMO
  21. 21. Trailhead Unleashes Your Team’s Productivity Bring developers, IT, and business together Unlock the power of Salesforce App Cloud Free online interactive training for everyone
  22. 22. Resources Recorded Webinars App Cloud Landing Page Customer Success Stories
  23. 23. thank y u