Google AdWords can be a beautifully cost-effective way to drive relevant traffic to your Web site. The key is understanding which ads are performing and which are not. Using Google AdWords with Salesforce CRM, you can make decisions, not based on clicks, but on leads and closed sales from your ads. You'll see what's truly working and what really isn't. In this session, we'll cover how to get started, SEM basics, Web site basics, and tracking ROI with Salesforce CRM and Google AdWords. See you there!