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Safe Harbour
Safe harbour statement under the Private Securities Litigation Reform Act of 1995:
This presentation may cont...
Jeremy Smith VP Sales ANZ
j.smith@salesforce.com
Future of Marketing Brisbane
Now, any journey is possible
Subtitle text
`
1M+
Service Hours
$80M+
Grants
24K+
Nonprofit Organizations
sharethemodel.org
1% Time 1% Equity 1% Product...
Who Killed 

Creativity
The Future
of Marketing
Beyond the 

Whiteboard
Agenda
#mcfom15
The Rise of the Connected Customer
Social: always-on engagement
Mobile: apps for everything
Cloud: real-time access
Data S...
The Customer Success Platform
Succeed with your customers on every step of the customer success journey
Ignite SP’sSIsCSMs...
The Customer Success Platform
Sales
Service
Marketing
Apps
Analytics
Community
Sales
Service
Marketing
Apps
Analytics
Community
The Blurring Lines of CRM
The Salesforce Marketing Cloud
Derek Laney
Head of Product Marketing
The Future is All About the Customer Journey
Connected experiences not commoditisation
Price Product Customer
Experience
#...
57%
Shift1

Self-guidedcustomer
learning
Shift2

Consultantandprocurement–led
purchasing
Shift3

Goodenoughpurchasing
Lear...
Its About Helping Not Just Selling
Next Generation Internet Platforms are Experience Lead
Providing Genuine Brand Utility
Putting the customer in the content
Create
Your Taste
Get The
Look
Race Your
Car
Complete
...
Engage at Every Step of the Customer Success Journey
Customer

Success
Apps Service CommunityAds Web Email Mobile Social G...
Glenn Broadhurst
Head of E-Commerce
Acquisition
Awareness
Onboarding
Engagement
Advocacy
The Customer Success Journey
Customer

Success
The Customer Success Journey
Customer

Success
Jeremy Smith
VP Sales, ANZ
Increase Awareness with Personalized Advertising
Mass, impersonal
media
Personalized
media at scaleCustomer

Success
The Journey Starts Mobile
Print Radio TV Internet Mobile
4%
18%
11%
11%
37%
41%
24%
23%
24%
8%
25B+Opportunity in USA
Time...
Social.com: Digital Advertising at McDonald’s
“Create your taste” advertising
Reach real people across devices and
network...
Facebook & Twitter Ads

Securely reach real audiences across devices
Integrated with Journey Builder

1:1 interactions acr...
The Customer Success Journey
Customer

Success
The Customer Success Journey
Customer

Success
L’Oreal
Film
Beauty Advisor Reimagined
Makeup Genius is a Beauty Advisor in Your Pocket
Beauty Advisor Reimagined
Makeup Genius is a Beauty Advisor in Your Pocket
Customer Journey
ShareOnboardAcquire Engage Try & Buy
Push
notification
Real time
try & buy
Content
updateInstall
The Customer Success Journey
Customer

Success
The Customer Success Journey
Customer

Success
Onboard Customers with 1:1 Journeys
Offline onboarding of
anonymous users
Automated, online &
mobile onboarding
of known u...
Systems of Record
CustomerSuccessJourney
Journey Builder: 1:1 Customer Journeys at Mattel
Powering connected experiences with mobile
Map the shopper and user journ...
Introducing:
Next Generation Mobile
Blend the physical and digital world
Mobile Engagement SDK

Create connected customer ...
The Customer Success Journey
Customer

Success
The Customer Success Journey
Customer

Success
Engage Customers on Their Journey
Disconnected
marketing
experiences
Holistic customer
relationship
Customer

Success
Lucy Brindley
Mobile Specialist, Asia Pacific
Systems of Record
CustomerSuccessJourney
Predictive Intelligence: Personalization at Room & Board
“Complete your room” journey
Web Tagging

Track anonymous and kno...
The Customer Success Journey
Customer

Success
The Customer Success Journey
Customer

Success
Drive Advocacy with Connected Social Media
Siloed social
Social native to
Marketing, Sales,
and Service
Customer

Success
Eddie Cliff
Social Specialist, Asia Pacific
Systems of Record
CustomerSuccessJourney
Social Studio: Social Marketing
Turn every customer into an advocate
Start discussions with published content
Listen to al...
Introducing:
Next Generation Social Studio
Connect your social interactions to CRM
Social Studio Analyze

Brand and custom...
The Customer Success Journey
Customer

Success
Now, any journey is possible.
Who Killed 

Creativity
The Future
of Marketing
Beyond the 

Whiteboard
Agenda
15-18 September 2015 

San Francisco
Register today at 

dreamforce.com
Jeremy Smith
VP Sales, ANZ
Who Killed 

Creativity
The Future
of Marketing
Beyond the 

Whiteboard
Agenda
Beyond The Whiteboard
The Journey Is The Reward
Harvard Business Review webinar, McKinsey & Co, September 2013
3 Very Important Questions
1. What Is The Art Of The Possible?
Where to be inspired...
Copy it’s about helping not just
selling slide from Derek’s
slides
Where to be inspired…
Where to be inspired...
Where to be inspired...
2. What Is Our Business Strategy &
Customer Value Proposition?
L’Oreal Business Strategy & Goals
Customer Value Proposition – My Story
One Potential Value Proposition
“We help educate our customers and provide an
impeccable service, which creates brand
advo...
What Customer Interactions Will
Help Deliver Your Value Message?
Mapping Moments That Matter
Future Journey
The Path To Loyalty & Advocacy
In Store Sign Up.
Provides email address
in store in order to
receive free samples.
Join Friends of Kiehl’s 

Receive A 20% Off Voucher
The Benefits
Of Being Our Friend
SIGN UP
Karli
Karli@gmail.com
2088
The Path To Loyalty & Advocacy
In Store Sign Up.
Provides email address
in store in order to
receive free samples.
Welcome...
Inbox (1)
WELCOME KARLI,
Find the right products for you >
LJKTU67549!
20% OFF
You are subscribed to “Friends of Kiehl’s” ...
The Path To Loyalty & Advocacy
In Store Sign Up.
Provides email address
in store in order to
receive free samples.
Welcome...
Karli 2088
Morris Public Relations
21/07/1976 Female
25%
Karli 2088
Morris Public Relations
21/07/1976 Female
25% 50%
Karli 3148
McDonald Public Relations
21/07/1978 Female
Educational
content
Personalised
content
Share On
Social
Network
Wi...
The Path To Loyalty & Advocacy
In Store Sign Up.
Provides email address
in store in order to
receive free samples.
Welcome...
Friends of Kiehl’s
SIGN UP
Mandi
mandi@gmail.com
2000
20%
Friends of Kiehl’s
The Path To Loyalty & Advocacy
In Store Sign Up.
Provides email address
in store in order to
receive free samples.
Welcome...
Inbox (1)
Buy now. 2 day free delivery >
What are the benefits?
Don’t forget you receive free delivery and 20% off
your fi...
The Path To Loyalty & Advocacy
In Store Sign Up.
Provides email address
in store in order to
receive free samples.
Welcome...
Inbox (1)
Moisturiser x 1: $39.95
Face scrub x 1: $29.95
Dermatitis x 1: $49.95
Total: $119.85
More Info

Contact
Congratu...
ContactKiehl’sMessages
Hi Karli, your Kiehl’s
products will be delivered
today between 1pm-5pm.
Download our app to see
yo...
The Path To Loyalty & Advocacy
In Store Sign Up.
Provides email address
in store in order to
receive free samples.
Welcome...
Inbox (1)
We care about your skin
Download our app
More articles >
1. Top 10 skin tips from our experts
2. What is the sun...
The Path To Loyalty & Advocacy
In Store Sign Up.
Provides email address
in store in order to
receive free samples.
Welcome...
Mailbox Inbox Edit
1
Kiehl’s
Kiehl’s
VIP Special Offers
Head into David Jones for our

winter sale. Our experts are in

st...
The Path To Loyalty & Advocacy
In Store Sign Up.
Provides email address
in store in order to
receive free samples.
Welcome...
Contact edit Local Store
Store:

David Jones

Sydney City



Open Hours:
Mon – Fri: 9-9
Sat – Sun: 10-5
edit
First: Karli
...
Affinity Graph
Favourites & Recommendations
Dry Skin Itchy Scalp Face Hair Mens
Women
Mobile App
Web
EMAIL
Dermatologist

...
Stuart Coleman
Regional Practice Lead, Marketing Consulting
How do you bring your
customer journey to life
Completing the Journey Map
Bringing it to life
Start with the Lifecycle Stages
Customer

Success
Assessing Readiness
Key considerations for each lifecycle stage
Personas Behaviours TouchpointsMomentsGoals
Determine PrioritiesACQUIRE–ONBOARD–ENGAGE-RETAIN
High
Low
EstimatedBusinessValue
High
Difficulty to implement
LOW HANGING...
Images,	
  Colors,	
  Position	
  
HTML	
  vs	
  Text
Personalization,	
  Symbols,	
  CTA	
  
Length,	
  Words	
  used
Wor...
+
Create a 

Data
Strategy
+
Your Data
Drives
Relevance
Build a Roadmap
Be Realistic
+
Remember
It’s a
Journey
Gaia Grant
Author: Who Killed Creativity
15-18 September 2015 

San Francisco
Register today at 

dreamforce.com
Future of Marketing - Brisbane
Future of Marketing - Brisbane
Future of Marketing - Brisbane
Future of Marketing - Brisbane
Future of Marketing - Brisbane
Future of Marketing - Brisbane
Future of Marketing - Brisbane
Future of Marketing - Brisbane
Future of Marketing - Brisbane
Future of Marketing - Brisbane
Future of Marketing - Brisbane
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Future of Marketing - Brisbane

  1. 1. Safe Harbour Safe harbour statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.   The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.   Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  2. 2. Jeremy Smith VP Sales ANZ j.smith@salesforce.com Future of Marketing Brisbane Now, any journey is possible
  3. 3. Subtitle text ` 1M+ Service Hours $80M+ Grants 24K+ Nonprofit Organizations sharethemodel.org 1% Time 1% Equity 1% Product Celebrating 16 Years of Giving Back
  4. 4. Who Killed 
 Creativity The Future of Marketing Beyond the 
 Whiteboard Agenda #mcfom15
  5. 5. The Rise of the Connected Customer Social: always-on engagement Mobile: apps for everything Cloud: real-time access Data Science: 1:1 interactions Redefining customer engagement
  6. 6. The Customer Success Platform Succeed with your customers on every step of the customer success journey Ignite SP’sSIsCSMs ISVs Open Ecosystem People Complete CRM Apps Multitenant Cloud Platform Customer
 Success
  7. 7. The Customer Success Platform Sales Service Marketing Apps Analytics Community
  8. 8. Sales Service Marketing Apps Analytics Community The Blurring Lines of CRM
  9. 9. The Salesforce Marketing Cloud
  10. 10. Derek Laney Head of Product Marketing
  11. 11. The Future is All About the Customer Journey Connected experiences not commoditisation Price Product Customer Experience #1“Customer experience has overtaken price and product as the key brand differentiator” Customer2020
  12. 12. 57% Shift1
 Self-guidedcustomer learning Shift2
 Consultantandprocurement–led purchasing Shift3
 Goodenoughpurchasing Learn Define needs Assets Options Make decisions Result: The “1 of 3 Problem” CEB–TheChallengerSale B2B Buyers are Connected Pressure on Sellers
  13. 13. Its About Helping Not Just Selling Next Generation Internet Platforms are Experience Lead
  14. 14. Providing Genuine Brand Utility Putting the customer in the content Create Your Taste Get The Look Race Your Car Complete Your Room
  15. 15. Engage at Every Step of the Customer Success Journey Customer
 Success Apps Service CommunityAds Web Email Mobile Social Group Messaging Sales
  16. 16. Glenn Broadhurst Head of E-Commerce
  17. 17. Acquisition Awareness Onboarding Engagement Advocacy The Customer Success Journey Customer
 Success
  18. 18. The Customer Success Journey Customer
 Success
  19. 19. Jeremy Smith VP Sales, ANZ
  20. 20. Increase Awareness with Personalized Advertising Mass, impersonal media Personalized media at scaleCustomer
 Success
  21. 21. The Journey Starts Mobile Print Radio TV Internet Mobile 4% 18% 11% 11% 37% 41% 24% 23% 24% 8% 25B+Opportunity in USA Time Spent Ad Spent Mobile
  22. 22. Social.com: Digital Advertising at McDonald’s “Create your taste” advertising Reach real people across devices and networks from one platform Easily create and test highly personalized and localized ads Automate and optimize campaigns to ensure maximum ROI
  23. 23. Facebook & Twitter Ads
 Securely reach real audiences across devices Integrated with Journey Builder
 1:1 interactions across devices Introducing: Active Audiences Trigger ads based on your CRM data Display Ad Networks
 Take your audiences anywhere
  24. 24. The Customer Success Journey Customer
 Success
  25. 25. The Customer Success Journey Customer
 Success
  26. 26. L’Oreal Film
  27. 27. Beauty Advisor Reimagined Makeup Genius is a Beauty Advisor in Your Pocket
  28. 28. Beauty Advisor Reimagined Makeup Genius is a Beauty Advisor in Your Pocket
  29. 29. Customer Journey ShareOnboardAcquire Engage Try & Buy Push notification Real time try & buy Content updateInstall
  30. 30. The Customer Success Journey Customer
 Success
  31. 31. The Customer Success Journey Customer
 Success
  32. 32. Onboard Customers with 1:1 Journeys Offline onboarding of anonymous users Automated, online & mobile onboarding of known users Customer
 Success
  33. 33. Systems of Record CustomerSuccessJourney
  34. 34. Journey Builder: 1:1 Customer Journeys at Mattel Powering connected experiences with mobile Map the shopper and user journey Drive mobile app downloads Connect physical toy to digital experience Drive adoption and use of toys
  35. 35. Introducing: Next Generation Mobile Blend the physical and digital world Mobile Engagement SDK
 Create connected customer experiences SMS and MMS
 Manage urgent and personalized messages Group Messaging
 Connect on platforms like LINE and WeChat
  36. 36. The Customer Success Journey Customer
 Success
  37. 37. The Customer Success Journey Customer
 Success
  38. 38. Engage Customers on Their Journey Disconnected marketing experiences Holistic customer relationship Customer
 Success
  39. 39. Lucy Brindley Mobile Specialist, Asia Pacific
  40. 40. Systems of Record CustomerSuccessJourney
  41. 41. Predictive Intelligence: Personalization at Room & Board “Complete your room” journey Web Tagging
 Track anonymous and known web browsing behavior Predictive Algorithms
 Personalize product recommendations Native Content Blocks
 Drag and drop predictive content in Editor
  42. 42. The Customer Success Journey Customer
 Success
  43. 43. The Customer Success Journey Customer
 Success
  44. 44. Drive Advocacy with Connected Social Media Siloed social Social native to Marketing, Sales, and Service Customer
 Success
  45. 45. Eddie Cliff Social Specialist, Asia Pacific
  46. 46. Systems of Record CustomerSuccessJourney
  47. 47. Social Studio: Social Marketing Turn every customer into an advocate Start discussions with published content Listen to all brand and product mentions Participate in every relevant conversation Solve customer service issues

  48. 48. Introducing: Next Generation Social Studio Connect your social interactions to CRM Social Studio Analyze
 Brand and customer insights for every marketer Visual Web Coverage
 Facebook Video, Instagram, and YouTube Social Cases in Journey Builder
 Incorporate social care interactions into the customer journey
  49. 49. The Customer Success Journey Customer
 Success
  50. 50. Now, any journey is possible.
  51. 51. Who Killed 
 Creativity The Future of Marketing Beyond the 
 Whiteboard Agenda
  52. 52. 15-18 September 2015 
 San Francisco Register today at 
 dreamforce.com
  53. 53. Jeremy Smith VP Sales, ANZ
  54. 54. Who Killed 
 Creativity The Future of Marketing Beyond the 
 Whiteboard Agenda
  55. 55. Beyond The Whiteboard
  56. 56. The Journey Is The Reward Harvard Business Review webinar, McKinsey & Co, September 2013
  57. 57. 3 Very Important Questions
  58. 58. 1. What Is The Art Of The Possible?
  59. 59. Where to be inspired... Copy it’s about helping not just selling slide from Derek’s slides
  60. 60. Where to be inspired…
  61. 61. Where to be inspired...
  62. 62. Where to be inspired...
  63. 63. 2. What Is Our Business Strategy & Customer Value Proposition?
  64. 64. L’Oreal Business Strategy & Goals
  65. 65. Customer Value Proposition – My Story
  66. 66. One Potential Value Proposition “We help educate our customers and provide an impeccable service, which creates brand advocates and great customer stories”
  67. 67. What Customer Interactions Will Help Deliver Your Value Message?
  68. 68. Mapping Moments That Matter
  69. 69. Future Journey
  70. 70. The Path To Loyalty & Advocacy In Store Sign Up. Provides email address in store in order to receive free samples.
  71. 71. Join Friends of Kiehl’s 
 Receive A 20% Off Voucher The Benefits Of Being Our Friend SIGN UP Karli Karli@gmail.com 2088
  72. 72. The Path To Loyalty & Advocacy In Store Sign Up. Provides email address in store in order to receive free samples. Welcome Email Receives automated welcome emails.
  73. 73. Inbox (1) WELCOME KARLI, Find the right products for you > LJKTU67549! 20% OFF You are subscribed to “Friends of Kiehl’s” we will send you special offers, new products and event information. Download our app now!
  74. 74. The Path To Loyalty & Advocacy In Store Sign Up. Provides email address in store in order to receive free samples. Welcome Email Receives automated welcome emails. Guided Preferences & Personalised Web Personalised Web Heads to the site and selects preferences in return for some help. Gets personalized web content
  75. 75. Karli 2088 Morris Public Relations 21/07/1976 Female 25%
  76. 76. Karli 2088 Morris Public Relations 21/07/1976 Female 25% 50%
  77. 77. Karli 3148 McDonald Public Relations 21/07/1978 Female Educational content Personalised content Share On Social Network Wisdom Of The Crowd
  78. 78. The Path To Loyalty & Advocacy In Store Sign Up. Provides email address in store in order to receive free samples. Welcome Email Receives automated welcome emails. Guided Preferences & Personalised Web Heads to the site and selects preferences in return for some help. Gets personalized web content Social Share Shares some content to Facebook, drives friends to social sign up page.
  79. 79. Friends of Kiehl’s SIGN UP Mandi mandi@gmail.com 2000 20% Friends of Kiehl’s
  80. 80. The Path To Loyalty & Advocacy In Store Sign Up. Provides email address in store in order to receive free samples. Welcome Email Receives automated welcome emails. Guided Preferences & Personalised Web Personalised Web Heads to the site and selects preferences in return for some help. Gets personalized web content Promotional Email Receives a relevant email with the samples given $ Social Share Shares some content to Facebook, drives friends to social sign up page. Receives a relevant email with the samples given
  81. 81. Inbox (1) Buy now. 2 day free delivery > What are the benefits? Don’t forget you receive free delivery and 20% off your first purchase with your discount code. Did you like the samples?
  82. 82. The Path To Loyalty & Advocacy In Store Sign Up. Provides email address in store in order to receive free samples. Welcome Email Receives automated welcome emails. Guided Preferences & Personalised Web Heads to the site and selects preferences in return for some help. Gets personalized web content Promotional Email Receives a relevant email with the samples given E-Receipt & Delivery SMS Email with recommendations & SMS notification about the delivery. $ Social Share Receives a relevant email with the samples given
  83. 83. Inbox (1) Moisturiser x 1: $39.95 Face scrub x 1: $29.95 Dermatitis x 1: $49.95 Total: $119.85 More Info
 Contact Congratulations Karli! Recommended Products
  84. 84. ContactKiehl’sMessages Hi Karli, your Kiehl’s products will be delivered today between 1pm-5pm. Download our app to see your loyalty status: http:// bitly.com Text Message Send 100%ET 9:41 AM
  85. 85. The Path To Loyalty & Advocacy In Store Sign Up. Provides email address in store in order to receive free samples. Welcome Email Receives automated welcome emails. Guided Preferences & Personalised Web Heads to the site and selects preferences in return for some help. Gets personalized web content Promotional Email Receives a relevant email with the samples given E-Receipt & Delivery SMS Email with recommendations & SMS notification about the delivery. $ Social Share Receives a relevant email with the samples given E-Newsletter Receives a push notification driving
 to David Jones.
  86. 86. Inbox (1) We care about your skin Download our app More articles > 1. Top 10 skin tips from our experts 2. What is the sun doing to your skin?
  87. 87. The Path To Loyalty & Advocacy In Store Sign Up. Provides email address in store in order to receive free samples. Welcome Email Receives automated welcome emails. Guided Preferences & Personalised Web Heads to the site and selects preferences in return for some help. Gets personalized web content Promotional Email Receives a relevant email with the samples given E-Receipt & Delivery SMS Email with recommendations & SMS notification about the delivery. $ Social Share Receives a relevant email with the samples given E-Newsletter Receives a push notification driving
 to David Jones. Special Offer Receives a push notification driving her
 to David Jones.
  88. 88. Mailbox Inbox Edit 1 Kiehl’s Kiehl’s VIP Special Offers Head into David Jones for our
 winter sale. Our experts are in
 store now providing free consultations until 4pm. Book Now
  89. 89. The Path To Loyalty & Advocacy In Store Sign Up. Provides email address in store in order to receive free samples. Welcome Email Receives automated welcome emails. Guided Preferences & Personalised Web Heads to the site and selects preferences in return for some help. Gets personalized web content Promotional Email Receives a relevant email with the samples given E-Receipt & Delivery SMS Email with recommendations & SMS notification about the delivery. $ Social Share Receives a relevant email with the samples given E-Newsletter Receives a push notification driving
 to David Jones. Special Offer Receives a push notification driving her
 to David Jones. In Store Service Receives personalised assistance in store based on history with Kiehl’s. $
  90. 90. Contact edit Local Store Store:
 David Jones
 Sydney City
 
 Open Hours: Mon – Fri: 9-9 Sat – Sun: 10-5 edit First: Karli Last: Morris
 Email: Karlimorris@hotmail.com Phone: 0417 854 945 Address: Raglan Street City/State: Mosman Sydney Postcode: 2088 History Next Best Offers Health:
 Itchy Scalp
 Dermatitis on hands Dry Skin Purchased:
 None
 Dermo Cream
 Moisturiser Men’s Shaving
 Cream Women’s Amino
 Shampoo KARLI SMITH
  91. 91. Affinity Graph Favourites & Recommendations Dry Skin Itchy Scalp Face Hair Mens Women Mobile App Web EMAIL Dermatologist
 Solution
 $91.00 Fig Leaf
 Mosituriser
 $40.00 KARLI SMITH
  92. 92. Stuart Coleman Regional Practice Lead, Marketing Consulting
  93. 93. How do you bring your customer journey to life
  94. 94. Completing the Journey Map Bringing it to life
  95. 95. Start with the Lifecycle Stages Customer
 Success
  96. 96. Assessing Readiness Key considerations for each lifecycle stage Personas Behaviours TouchpointsMomentsGoals
  97. 97. Determine PrioritiesACQUIRE–ONBOARD–ENGAGE-RETAIN High Low EstimatedBusinessValue High Difficulty to implement LOW HANGING FRUIT DIFFERENTIATORS BUILDING BLOCKS BEARS Welcome Series – Lead Nurture Social Capture SMS – Email Capture Web Capture Birthday Post-Purchase Appointment Notification Reengagement Win-Back Series Shipping Confirmation Triggered Seasonal based Email Welcome Series – Purchaser Abandoned Cart Order Confirmation Newsletter Wish List Promotional SMS Delivery Notification MobilePush Messages Auto Order Renew Abandoned Browsed
  98. 98. Images,  Colors,  Position   HTML  vs  Text Personalization,  Symbols,  CTA   Length,  Words  used Wording   Placement  &  Style Type  of  content,  Headlines,  Placement  of  content   Links,  placement  of  social  plug  links,  length  of  email Day  of  send   Time  of  the  day Ensure You Have a Test Plan (macro + micro) DESIGN SUBJECT LINES CTA CONTENT TIMING
  99. 99. + Create a 
 Data Strategy
  100. 100. + Your Data Drives Relevance
  101. 101. Build a Roadmap Be Realistic
  102. 102. + Remember It’s a Journey
  103. 103. Gaia Grant Author: Who Killed Creativity
  104. 104. 15-18 September 2015 
 San Francisco Register today at 
 dreamforce.com

×