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Future Digital Service Provider – New Business Models

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Presentation from the Salesforce Comms Industry Business Summit (30 Sept 2015) in the UK

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Future Digital Service Provider – New Business Models

  1. 1. Future Digital Service Provider – New Business Models Erik Meijer, Deutsche telekom 01.10.2015 – ERIK.MEIJER@TELEKOM.DE
  2. 2. 2 From Strategy
  3. 3. 3 To Execution
  4. 4. To Operations Carrier Billing example – Overview (source: Deutsche Telekom)
  5. 5. 5 Carrier-Billing Example MOB purchase flow (Source: PayPal) Chargedto Telekombill (post-pay& pre-pay accounts) Enter mobileno. (codevia SMS) Enter SMS codeon screen SuccessconfirmedTransactionprocessedvia DT SDP 1 2 3 4
  6. 6. 6 Mobile OperatorBilling on 2nd screen (source Paypal/ Samsung/ Sony) Multi-Screen Example 1 2 3 4
  7. 7. 7 White-Label Example White Label – Cloud/OTT delivered(source: iMobileMagic)
  8. 8. 8 To Customer Centric future... BrandedInterface – voice /messaging/ video / social/ APPs/ etc. (source IMobileMagic)
  9. 9. 9 To Customer Centric IoT... IoT – communication interfaces on all surfaces(source: Corning Glass)
  10. 10. 10 And Execution... Moving from product to customer centric (source:T-Mobile US)
  11. 11. 11 HOW: b2b2x: Carrier-Billing with Salesforce Enabling Carrier Billing in Salesforce Platform1 (source:T-Systems / Salesforce)
  12. 12. 12 HOW: b2b2x: Carrier-billing with Salesforce • 80-90 micro-moments per day for digital services • On top of 3-5 physical opportunities • Bucket values : 0,49 – 99,99euros! • High(er) margins • High conversion/ repeat usage • One-touch/ no registration: ideal for mobile • Reach: more SIMs in market that Credit Cards and Bank accounts combined Rationaleand (dummy) example screens (source: Salesforce)
  13. 13. 13 WHY: Digital Touch-Points / Branded Access Phygital Opportunity - Illustrative (source Coca-Cola, FON, Deutsche Telekom)
  14. 14. 14 WHY: Micro-Moments Big BrandDecisions in split-seconds(source: Think with Google)
  15. 15. 15 Payment Identity Location Fraud Prevention …. M2M Roaming Quality of Service Predictive Data ….

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