Extend - Introduction to Force.com


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Extend - Introduction to Force.com

  1. 1. Deep dive into Force.com @tmatthiesensfdc
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation maycontain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statementsother than statements of historical fact could be deemed forward-looking, including any projections ofsubscriber growth, earnings, revenues, or other financial items and any statements regarding strategies orplans of management for future operations, statements of belief, any statements concerning new, planned, orupgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developingand delivering new functionality for our service, our new business model, our past operating losses, possiblefluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach ofour security measures, risks associated with possible mergers and acquisitions, the immature market in whichwe operate, our relatively limited operating history, our ability to expand, retain, and motivate our employeesand manage our growth, new releases of our service and successful customer deployment, our limited historyreselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could affect the financial results of salesforce.com, inc. is included in ourannual report on Form 10-K for the most recent fiscal year ended January 31, 2012. This document and othersare available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services shouldmake the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumesno obligation and does not intend to update these forward-looking statements.
  3. 3. Social Revolution: Next Generation Devices Changing How We Access the Web Device Growth Tablets 1.9 billion mobile devices by 2015 Smartphones Laptops Desktop2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
  4. 4. Social Revolution: Today’s Developer Platforms 400,000 Apps 500,000 Apps 700,000 Apps2007 2008 2009 2010 2011 Source: Android.com, Apple.com, Wikipedia.org
  5. 5. Cloud App Platforms Deliver Value Cloud App Platform App Directory Database Messaging Server Services Virtualization & IaaS Compute Storage Network
  6. 6. Innovate With Confidence platform site.com
  7. 7. Designed for Today Enterprise Social Apps Social Mobile Real-time Open Feeds   Rich  experience   Push   Open  Languages   Profiles   Any  device   Status  Updates   Open  Interfaces   Social  Graph   App  Updates   Full  Portability  
  8. 8. Salesforce is the Proven Cloud App PlatformDemanding 1,300,000+ 1,000,000+ 40 Billion+ All Major Customers Custom Apps Installs Transactions /QTR Certifications Q3FY09 Q4FY10 Q1FY12
  9. 9. Salesforce is the Cloud Platform for Developers,Business Experts & ISVs PaaS for PaaS for PaaS for Developers Business Experts ISVs
  10. 10. The Social Enterprise Platform do.com sites portals communities native HTML5 Chatter Finance Social Customer Sales Profile Desk.com APIs / integration Service Custom Apps radian6 Marketing AppExchange ERP Rypple Remedyforce Data.com Force.com Site.com Heroku HRMS Database.comAny Social trusted, multi-tenant infrastructure Network Any System
  11. 11. The Social Enterprise Database do.com sites portals communities native HTML5 Chatter Finance Social Customer Sales Profile Desk.com APIs / integration Service Custom Apps radian6 Marketing AppExchange ERP Rypple Remedyforce Data.com Force.com Site.com Heroku HRMS Database.comAny Social trusted, multi-tenant infrastructure Network Any System
  12. 12. Social Enterprise Applications Have NewRequirements Traditional Social Enterprise Database Database You Build Collaboration Built-In Social Framework Desktop Apps Mobile Apps LAN Access WAN Access JDBC/ODBC Open Web Protocols You Build Security Centralized, Built-in Security Application Silos Mash-Ups, Multi-channel Query Only Real-time, Event Driven Push Manual Upgrades Automated Upgrades Manual Tuning, Scale, Backup Auto Tuning, Scale, Backups
  13. 13. Convergence of Structured and Unstructured Data One platform for managing both structured and unstructured data REST & SOAP Enterprise Data Feeds APIs Search Access through common APIs, Search and Data Feeds Relational Documents Data & Files Associate documents and files with relational data records
  14. 14. User-Centric Model for Information Delivery Auto-filtered APIs, All data access is governed by Queries and Data user permissions, access rights, Feeds and declarative business rules No need to code security logic from scratch Identity & Profiles & Role Row-Level Authentication Permissions Hierarchy Security Easily integrated into enterprise identity, SSO, and user Identity & Access Management provisioning tools Enable collaboration between users App Status Feeds Groups Data feeds generated based Updates Updates on user’s subscriptions, social Chatter API graph, and access rights
  15. 15. Open: Access Your Data From Anywhere
  16. 16. Comprehensive Suite of APIs and Toolkits Applications and Middleware PHP Mobile Mobile 3rd Party Java SDK Ruby gem Toolkit SDK SDK Adapters Bayeux Web Service Web Service Client Endpoint Endpoint Bulk API Apex CRUD Sync WS/REST Streaming Apex Outbound API Topic Callouts Messaging Data Business Logic
  17. 17. Force.com Platform do.com sites portals communities native HTML5 Chatter Finance Social Customer Sales Profile Desk.com APIs / integration Service Custom Apps radian6 Marketing AppExchange ERP Rypple Remedyforce Data.com Force.com Site.com Heroku HRMS Database.comAny Social trusted, multi-tenant infrastructure Network Any System
  18. 18. Force.com : Platform for Business Apps Declarative Platform Programmatic PlatformDrag n Drop App Builders Eclipse or Cloud IDE Point & Click Admin Apex CodeBridges to Programmatic Visualforce Pages Rich Set of APIs Business Developers Professional Developers
  19. 19. The Declarative Platform§  Rapid App Development for Developers and Business Experts§  Comprehensive Suite of Drag and Drop Tools§  Desktop and Mobile Apps§  Extensible through our Programmatic ToolsModel Form Function Flow Analytics
  20. 20. Schema Builder
  21. 21. Page Layout Editor
  22. 22. Force.com Visual Workflow Visual Process ManagerVisually design your processInstantly deploy to the cloudQuickly adapt to business changeNo Hardware/Software required
  23. 23. Real-time Analytics Real-Time Visibility with Easy to Create Reports Customizable by Business Users Real-Time Reporting Integrated Analytics Across All Apps Security Controls Mobile Access Email Dashboard Delivery
  24. 24. The Programmatic Platform§  Apex Code for Triggers and Business Logic§  Visualforce Mark up for Pixel Perfect UI§  Cloud Native IDE and Eclipse Plug-in§  Desktop and Mobile AppsModel View Controller Integration AnalyticsDynamic Dynamic Triggers Callouts Visualforce Apex Visualforce Event Model Time-based ChartingMD API Triggers Components
  25. 25. Apex CodeFast Application Developmentwithout the Cost of InfrastructureProgrammatic Business LogicComplex Transactional LogicStored ProceduresTriggersData Validation 2,400,000,000+ Lines of Apex Code
  26. 26. Visualforce Maximize User Productivity with the Right UICreate Any User InterfaceUse Code to Create Any PageUse Clicks to Create New FormsComponentized InterfaceCreate Interfaces for Mobile Devices 312,000+ Custom User Interfaces
  27. 27. Tooling and Metadata API§  Synch metadata with subversion or git§  Deploy metadata changes across instances§  Leverage command line and or 3rd party deploy tools§  Eclipse Plugin and Cloud IDE Tooling   Metadata  API   DE PRO DE SBX D DE
  28. 28. DemoUse Case: Build a custom application that allows consumers to searchfor products- save these product interests and then aggregate theseinterests to retailers – allowing retailers to bid on fulfilling theserequests.Requirements:•  Internal UI to manage the customers and interests - providing these detailed lists to retailers•  Integration with a search/shopping API•  Provide a customer/consumer facing UI – allowing consumers to search and save product interests•  Provide a partner-facing UI – allowing retainers to search and fulfill customer interests.
  29. 29. Demo - continuedSolution:•  Employed the declarative tools to build out the internal schema and forms •  Search/Reporting/Field-level security exposed out of the box•  Leveraged the Apex language to quickly connect to the google shopping API •  Leveraged the JSON libraries for deserialization and serialization •  Leveraged the HTTP classes to effortlessly connect to the google API•  Delivered a consumer facing UI with lightweight Visualforce and CSSAnd all of this can be packaged and published to the AppExchange…
  30. 30. Don’t Forget to Submit Your Survey! Please stop by the registrationkiosks to complete your session surveys - Each survey returned enters you to win one of 8 £250 gift cards Thank you!