Executives are arguably the hardest prospects to reach. Email is an ideal strategy to bypass gatekeepers who don’t understand, and to circumvent executives’ hectic schedules to get on their calendars – but only if you can get past their glimpse factor. You need an email strategy that’ll catch executives’ attention with a compelling reason to talk, establish your credibility and make them want to respond.
Join prospect attraction expert Kendra Lee and learn:
- 5 fresh email strategies to break executives’ delete barrier
- How to use executives’ priorities in your prospecting email and increase response rates
- The simple 4 step formula to create a compelling message and establish your credibility
- What not to say about your company or offerings
- Tips to get past the mobile phone glimpse factor
You’ll leave with techniques you can apply immediately to get hard-to-reach executives to respond.
Presented by Kendra Lee, recently named one of the Top 50 Sales & Marketing Influencers for 2012 by Top Sales World. Ms. Lee is the owner-president of KLA Group, a world-class sales consulting and training firm.