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The World Of Advertising Today: Digital Ad Growth
Fueled By Mobile And Social Identity
Social.com
Digital Ad Spend Grows Faster Than Traditional
2015 Global Media Segment Growth Rate % at Current Prices
“Marketers to Boo...
Mobile Ad Spend Grows Exponentially
Mobile Ad Spend Growth in Dollars (Billions)
“Mobile Ad Spend to Top $100 Billion Worl...
Mobile Becomes A Bigger Part of Digital Ad Spend
Percentage of Mobile Ad Spend out of Total Digital Ad Spend (2013-2017)
“...
Apps Consume Mobile Time Spent, Led By Social
Percentage of Mobile Time Spent is Through Apps
“Apps Solidify Leadership Si...
Facebook & Twitter Dominate Mobile Ad Spend
US Net Mobile Display Ad Revenue by Company (2013-2017)
“Facebook and Twitter ...
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The World of Advertising Today: Digital Ad Growth Fueled by Mobile and Social Identity

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The world of advertising is shifting, rapidly, and as an advertiser, you must stay on top of the shifts in order to focus your advertising dollars. In this blog post and infographic, we’ll walk you through the key data trends that will control how you need to balance your advertising budget.

Published in: Marketing
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The World of Advertising Today: Digital Ad Growth Fueled by Mobile and Social Identity

  1. 1. The World Of Advertising Today: Digital Ad Growth Fueled By Mobile And Social Identity Social.com
  2. 2. Digital Ad Spend Grows Faster Than Traditional 2015 Global Media Segment Growth Rate % at Current Prices “Marketers to Boost Global Ad Spending This Year to $540 Billion,” AdAge, 3/24/15. Growth Rate % Media Type
  3. 3. Mobile Ad Spend Grows Exponentially Mobile Ad Spend Growth in Dollars (Billions) “Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market,” eMarketer, 4/2/2015. Spend (Billions) Year
  4. 4. Mobile Becomes A Bigger Part of Digital Ad Spend Percentage of Mobile Ad Spend out of Total Digital Ad Spend (2013-2017) “Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market,” eMarketer, 4/2/2015.
  5. 5. Apps Consume Mobile Time Spent, Led By Social Percentage of Mobile Time Spent is Through Apps “Apps Solidify Leadership Six Years into the Mobile Revolution,” Flurry Insights, 4/1/2014.
  6. 6. Facebook & Twitter Dominate Mobile Ad Spend US Net Mobile Display Ad Revenue by Company (2013-2017) “Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017,” eMarketer, 3/26/15. In addition: LinkedIn will experience 35x growth in mobile ad dollars in this period Revenue (Billions) Year Facebook Twitter Google Yahoo
  7. 7. Thank you

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