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How do you build a social strategy for your organization? Identifying priorities, benchmarking your efforts, and planning for future growth all apply to your social media strategy. In this session Jeremiah Owyang (@jowyang) from Altimeter Group will help you determine your readiness, org structure, workflow, team size and roles so you can walk away ready to jump right in.
Presented by: Gordon Evans, salesforce.com and Jeremiah Owyang, Altimeter Group