Changing Our Own Game: How Uses Chatter


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Thinking about Chatter? Join us to hear how using Chatter has transformed our own company, and can do the same for yours. In 1 hour you'll learn how Chatter lets you collaborate across departments, geographies, and hierarchies and discover insights and resources you didn't know existed. Before you know it, you'll be able to get real-time feedback and mobilize the entire company's expertise behind every rep. What's not to like?

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  • Chatter is the smarter way to collaborate across your company. It includes features like status updates, profiles, and feeds so everyone in your company can share in real time. You choose the people, application data, and documents that matter most to you and changes are pushed to you as they happen. And since it ’s built on the salesforce infrastructure, it’s inherently a secure private application that you can trust.
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  • Chatter is revolutionary, there ’s no other platform like it for top down and bottom up collaboration. The heightened alignment leads to performance improvement across your entire company. Because everyone has a voice your culture flattens. And one of the most remarkable things you ’ll see is that silent heroes emerge. At we have seen walls come down everywhere, where individual contributors are interacting with the founders of the company; where an individual contributor can make an impact and get invited to speak at the executive offsite; this was very rare prior to Chatter. Talent development accelerates. That ’s because the power has been pushed down organization.
  • John 1. How has Chatter changed how R&D interact with the rest of the company? 2. What are some ways you are using Chatter to get more visibility for the cool products you are working on Nate 1. How is Chatter helping you arm sales with new competitive materials that just weren't possible before? 2. Keeping competitive materials relevant and up to date is tough, how is Chatter making it easier? Doug 1. In which ways are you using Chatter to help sales reps have the right tools and skills to close more deals? 2. How has being connected to a worldwide network of experts helped you do you job better?
  • AppExchange to extend Chatter usage.
  • Changing Our Own Game: How Uses Chatter

    1. 1. Changing Our Game: How Uses Chatter Robin Daniels: Doug Landis: Nate Skinner: Administrators
    2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
    3. 3. Robin Daniels: <ul><li>Salesforce Chatter </li></ul>
    4. 4. How I Chatter
    5. 5. Chatter: a Smarter Way to Collaborate Stay on Top of What Matters Updates pushed to you in real time Connect the Dots Find expertise and collaborate in context Step Up Everyone ’s Game Share & discover best practices in real time Trusted. Secure. Private
    6. 6. Chatter Use Cases at <ul><li>Connect with colleagues </li></ul><ul><li>Follow application records </li></ul><ul><li>Discover new insights </li></ul><ul><li>Share, share, everywhere </li></ul><ul><li>Engage with executives </li></ul>
    7. 7. Share Connect with Colleagues Elay needs customer references for a meeting People from all over the world jump in to help We’re connecting around the world
    8. 8. Share Rep asks Jim for intro to Fortune 500 CIO Marc beats Jim to the punch Connect with Colleagues We’re connecting the dots for new opportunities
    9. 9. Share Follow app Records 2. Frank knows when the deal closes in real-time 1. Deal closes, triggers update We follow top deals in real-time
    10. 10. Share We have an important customer meeting We all share and collaborate on our presentations on the account record Follow app Records We know what we are sharing with customers
    11. 11. Share Discover New Insights Competitive info is shared with our sales teams Reps discover the pitfalls of competitor ’s products We discover competitors’ weaknesses
    12. 12. Share Discover New Insights A sales rep needs some information for a customer People in different departments provide answers We discover insights from our global colleagues
    13. 13. Share Share, Share, Everywhere Jason shares slide deck for customer meeting Feedback is provided in context of the account record We share content for customer meetings
    14. 14. Share Share, Share, Everywhere Woodson starts a new employee initiative and wants feedback Gets tons of feedback from the whole company We crowd-source feedback on new initiatives
    15. 15. Share Engage with Executives Sales Rep posts presentation for customer meeting Marc offers to pitch in We break down hierarchical barriers
    16. 16. Share Jim ’s with customer and gets a tough technical question And get ’s a response back in 4 minutes that he shares with CIO Engage with Executives Our executives connect with real-time answers
    17. 17. We use less email – a 40% reduction
    18. 18. Lessons Learned <ul><li>Make it easy for executives and champions to encourage Chatter usage </li></ul><ul><li>Better engagement leads to higher usage </li></ul><ul><li>Call out great usage of Chatter to inspire others </li></ul><ul><li>Reward with recognition and prizes </li></ul><ul><li>Think of innovative ways you can use Chatter </li></ul><ul><li>E.g. to take questions during an all-hands call </li></ul><ul><li>Extend Chatter with AppExchange apps </li></ul><ul><li>More than 60 apps make Chatter even better </li></ul>
    19. 19. Flattens your culture Hidden heroes emerge Top down and bottom up collaboration Performance improvement We Use Chatter to Find our Heroes
    20. 20. Doug Landis <ul><li>Director </li></ul><ul><li>Sales Productivity </li></ul>
    21. 21. How Doug Uses Chatter
    22. 22. Nate Skinner <ul><li>Sr. Manager </li></ul><ul><li>Competitive Intelligence </li></ul>
    23. 23. How Nate Uses Chatter
    24. 24. John Kucera <ul><li>Sr. Product Manager </li></ul><ul><li>Salesforce Chatter </li></ul>
    25. 25. How John Uses Chatter
    26. 26. Nate Skinner Competitive Intelligence Doug Landis Sales Productivity John Kucera Product Management
    27. 27. Thank You! [email_address] @robin_daniels
    28. 28. Get Your Whole Company on for Free! Visit the Campground to learn how
    29. 29. How Could Dreamforce Be Better? Tell Us! Log in to the Dreamforce app to submit surveys for the sessions you attended Use the Dreamforce Mobile app to submit surveys Every session survey you submit is a chance to win an iPod nano! OR