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Data.com Connect Staff Present: Data Quality Enhancements

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Data.com Connect Staff Present: Data Quality Enhancements

  1. 1. #2015ConnectCon @connectmembers facebook.com/connectmembers#2015ConnectCon @connectmembers facebook.com/connectmembers Connect Data Quality Hawro Mustafa (DataSpace) Product Management Director, Data.com Connect Joshua D’Antuono (SuperIron31) Director, Data Operations - Data.com
  2. 2. • New Domain + Company Management Features • Bulk Contribution Enhancements • Telephone Disconnect Processing • Bounce Report Processing Improvements • Detecting + Preventing Fraud • Anti-Fraud Activities • User Trust Score • Rookie Tier Agenda
  3. 3. New Domain + Company Features
  4. 4. New Domain + Company Management Features 5 New Community Features Update Domain Delete Domain Add Domain Move Domain Merge Companies 1 New Stewardship Feature Remove Company ...Enabling DQ Improvements On 3,000+ Companies with 2.3 million+ Associated Contacts
  5. 5. Bulk Contribution Enhancements
  6. 6. Bulk Contribution Enhancements 70%avg. accept rate 82%avg. accept rate • Data science solution using Naive Bayes Classifier • Designed to address top issues with bulk contribution: column mapping errors • Final version of the model launched in early May 2015, leading to a 12% overall avg. increase in acceptance rates to date Bulk Contribution File Acceptance Rates by Month RejectedAccepted Feature Complete
  7. 7. Telephone Disconnect Processing
  8. 8. Telephone Disconnect Processing 83% 12% 5% 5% deactivated 95% updated A Telephone Quality Pilot was conducted by the Data Stewardship team with 20k selected contacts. Many contacts with disconnected phone numbers could be improved and left active in Connect. A small subset should be deactivated until an active phone number is provided by the Community. ~2 million contact phone numbers are to be run through this process in 2015. Telephone Quality Pilot Results DisconnectedActiveUnknown
  9. 9. Bounce Report Processing
  10. 10. Data Analyst Observations and Monitoring Data Defender Feedback to Data Stewardship Team Community Feedback via Corner Posts and Support Cases Bounce Report Processing Feedback
  11. 11. DaffyHope51 is contributing facts into a complex system of historical data. Some bounce codes are ambiguous in nature. Bounce codes received by DaffyHope51 are constantly changing. Bounce Report Processing Challenges
  12. 12. Analysis methods allow us to more quickly react to new feedback from the Community. Should greatly reduce the impact of DaffyHope51’s actions on contact data. Based upon feedback and examples provided by the Community + detailed data analysis. Bounce Report Processing Solution
  13. 13. Detecting + Preventing Fraud
  14. 14. Detecting + Preventing Fraud Anti-Fraud Activities Data Stewardship Team Community Reports Data Defender Reports
  15. 15. Detecting + Preventing Fraud Registration Features Anti-Fraud Activities Data Stewardship Team User Trust Score Community Reports Patterns of Activity Timing of Actions Data Defender Reports
  16. 16. Detecting + Preventing Fraud Registration Features Anti-Fraud Activities Data Stewardship Team Rookie Tier 5 Actions Per Day Points Delay Heavily Monitored User Trust Score Community Reports Patterns of Activity Timing of Actions Data Defender Reports
  17. 17. Detecting + Preventing Fraud Registration Features Anti-Fraud Activities Data Stewardship Team Rookie Tier 5 Actions Per Day Points Delay Heavily Monitored User Trust Score Community Reports Patterns of Activity Timing of Actions Weekly Member Locks by Type UTSManual Data Defender Reports
  18. 18. Contribution Volume of Locked Members By Registration Week 5+1 - 4 Detecting + Preventing Fraud: Impact Contact Updates Locked Members By Registration Week Volume
  19. 19. Q&A
  20. 20. #2015ConnectCon @connectmembers facebook.com/connectmembers#2015ConnectCon @connectmembers facebook.com/connectmembers Thank You! Hawro Mustafa (DataSpace) Product Management Director, Data.com Connect Joshua D’Antuono (SuperIron31) Director, Data Operations - Data.com

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