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Data.com Connect Presents: Jeremy Weisz - How to Design Your Dream Business on One Sheet of Paper

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Data.com Connect Presents: Jeremy Weisz - How to Design Your Dream Business on One Sheet of Paper

  1. 1. Tweet your learnings using #ConnectWebinars or @ConnectMembers for a chance to win a special prize! Visit Connect.Data.com Sign up (for free) today and get 2 free contacts!
  2. 2. Dr. Jeremy Weisz How to Design Your Dream Business on One Sheet of Paper
  3. 3. Audio Check - can you hear me? ● Be sure you only have 1 browser open with the audio playing. ● If you can’t hear me, turn up your audio volume now. ● Google Chrome browser is best. ● If you have audio problems during the presentation, try closing the browser and re-opening it again.
  4. 4. You’d like to have more time doing what you want (i.e. vacation, family etc.) and less time strapped to your businessYou want to add new revenue streams (products, services, programs) to your business. You want to move away from “trading hours for dollars”, create multiple streams of income, & diversify your revenue Especially helpful if you are a professional services entrepreneur (consultant, coach, writer/speaker, lawyer, freelancer, financial advisor, etc.) and you want to have a bigger impact.You are a business owner and you want to “scale up” Who this training is for
  5. 5. I will share the methodology that we use with our Rise25 members and Inner Circle to grow your service Business using the product ladder template. 10 product or service income streams you can add to your business I will share specific examples of how you can put these strategies into practice Our promise to you: Our Promise I will explain how to create your first “one to many” program & move away from trading hours for dollars (even if you feel like you don’t have enough time)
  6. 6. http://rise25.com/Data We will fill out this exercise later so Download this now...
  7. 7. What is your #1 challenge in your business right now?
  8. 8. Here are some of the biggest challenges we see: ● You need to get more clients, more leads ● You aren’t sure what to focus on ● You want to increase your revenue ● You are stuck IN your business because of the one on one work ● You don’t have enough time to get everything done
  9. 9. What would you do if these challenges were solved?
  10. 10. 18% 200% 500% You will learn... How to use our proprietary “Dream Product Ladder” template to increase revenues, convert more prospects into buyers & and generate more leads
  11. 11. Even if you feel like you don’t have any time, or if you’re not sure what to focus on next
  12. 12. By the end of this training, you will know: ● How to get a quick infusion of cash by uncovering the “untapped revenue” sitting dormant in your business ● How to “Effortlessly” convert prospective clients into your higher level offerings ● How you can use the dream product ladder to boost your business and create easy ways for you to reach out to past clients to support them even more. ● How to fund a sustainable way to generate new leads Goals of this Training
  13. 13. Agenda 1. Who I am 2. The 2 Biggest Challenges Service Businesses Experience 3. How to Use the “Starbucks & Disney Model” to Grow Your Business 4. 10 Product or Service Income Streams to Add Clients at Scale 5. Case Studies: How to create $50K-$100K in new revenue streams 6. 4 Things to Add Multiple Streams of Income to Your Business 7. Live Q&A
  14. 14. This Script will give you exactly what we use to get specific feedback on profitable offerings your market wants you to create. Free Feedback Phone Script for Staying to the End Stick around to the end for details on how to get this bonus.
  15. 15. Started out making 9K per year working 3 jobs while attending Chiropractic school After graduating, I started my own chiropractic & massage facility Turning point: Chiropractor 25 years in practice=No vacation I wanted to diversify revenue sources I wanted a bigger impact, throw live events, etc. About Jeremy
  16. 16. Today Multiple Revenue Streams: Chiropractic Job Finder - #1 Chiropractic jobs site Host, INspired INsider podcast Owner, Chiropractic & Massage therapy office Advisor/Producer, Mixergy Owner, Nutritional Supplement Company Co-founder, Rise25, LLC About Jeremy
  17. 17. Let’s look at 2 major challenges professional service businesses experience
  18. 18. You have trouble getting clients to say “yes” to your service 1
  19. 19. The ‘Downward Spiral’ Clients balk at your prices or don’t want to sign on. You can’t get enough clients so you don’t have revenues to reinvest in your business. Because you can’t reinvest in efforts to generate more leads & clients, you get even fewer new clients. It’s a downward spiral. 1 2 3 2
  20. 20. Key point: If you want to avoid the ‘Downward Spiral’ and you want your business to grow, you need to figure out how to get clients to say “yes” to your service.
  21. 21. And the second major challenge professional services businesses experience...
  22. 22. You feel like you have no time to get it all done 2
  23. 23. Generate leads Convert those leads into buyers Fulfillment New ideas Networking, attending events Admin work, paperwork, etc. Why do you feel like there is not enough time? You do EVERYTHING...
  24. 24. We walk in your shoes and are in the trenches...
  25. 25. So what is the solution to these two challenges?
  26. 26. Create a Product Ladder in your business (Spoiler Alert: You must include a 1 to many program)
  27. 27. Why does your business need a product ladder?
  28. 28. A product ladder creates a natural process for your clients to deepen their involvement with you. When a client goes through a product ladder it is much more effortless for them to buy your higher level offerings. Creating a product ladder helps you take advantage of untapped revenue opportunities in your business. Why does your business need a product ladder? You leave less “money on the table” because you can serve more clients.
  29. 29. Let’s look at some examples of product ladders
  30. 30. DISNEY FREE $30 $100 - $200 $8,000- 10,000 $15,000
  31. 31. SPORTS FREE $30 - $200 $200 - $4000 $15,000 +
  32. 32. TONY ROBBINS
  33. 33. Remember he is just One person just like you and me
  34. 34. Tony Robbins has created an amazing example of a product ladder...
  35. 35. TONY ROBBINS Blog posts Videos etc. FREE
  36. 36. TONY ROBBINS Blog posts Videos etc. FREE
  37. 37. TONY ROBBINS Blog posts Videos etc. Books Audio Books FREE $10-15
  38. 38. TONY ROBBINS DVD programs Events Blog posts Videos etc. Books Audio Books FREE $10-15 $300-5000
  39. 39. TONY ROBBINS DVD programs Events Blog posts Videos etc. Books Audio Books Personal & Group Coaching FREE $10-15 $300-5000 $10,000- 20,000
  40. 40. TONY ROBBINS More Access to Tony Private Events DVD programs Events Blog posts Videos etc. Books Audio Books Personal & Group Coaching FREE $10-15 $300-5000 $10,000- 20,000 $50,000 To 1million
  41. 41. Let’s look at common product ladder mistakes
  42. 42. “Big Bag o’ Money” $ $ Most Professional Service Product Ladders
  43. 43. Most Professional Service Product Ladders “Big Bag o’ Money”
  44. 44. Most Professional Service Product Ladders $
  45. 45. Add a higher end offer MISSING! Most Professional Service Product Ladders $
  46. 46. $75 resume review 45-min session Most Professional Service Product Ladders
  47. 47. Most Professional Service Product Ladders $75 resume review 45-min session
  48. 48. Next… we’re going to complete your Current and Dream Product Ladders. http://rise25.com/Data
  49. 49. Now … Let’s look at an example first so you understand how you can fill out your Product Ladder.
  50. 50. *Example: “Dream Product Ladder” Service + Price Price= $19 Price= $1999 Price= $199 Price= $36,000 OR $3500/mo Price= $19,999 Book/Ebook Downloadable Templates Elite Mastermind Online Course VIP Done For You Service Profile: Digital Marketing Consultant Ideal Customer: Dentist office w/ 7+ staff Big Promise: Generates 30 Leads/mo for your Business Pain You Solve: Lack of Customers and Predictable Income
  51. 51. Now, fill out your Current product ladder...
  52. 52. Exercise #1: Fill Out Your “Current Product Ladder” Fill in the product/service & price you charge now Price= $ Price= $ Price= $ Price= $ OR $ /mo Price= $ Profile: Ideal Customer: Big Promise: Pain You Solve:
  53. 53. Time to fill out your Dream product ladder...
  54. 54. Exercise #2: Fill Out Your “Dream Product Ladder” Fill in the product/service & price you charge now Price= $ Price= $ Price= $ Price= $ OR $ /mo Price= $ Profile: Ideal Customer: Big Promise: Pain You Solve:
  55. 55. Given how you monetize your business now, what are some options for adding new revenue streams on rungs of your product ladder?
  56. 56. 10 Income Streams You Can Add to Your Service-Based Business Today
  57. 57. 10 Income Streams You Can Add Today to Scale Up: 1. Group coaching 2. Group training 3. Webinars 4. Live events 5. Digital products 6. Speaking 7. Referral Partnerships 8. Affiliate income 9. Podcast 10. Physical books/ Ebooks
  58. 58. 2 Big Questions: “How do I know which of these new products or services people will buy from me?” “I’m too busy as it is. How do I create a one-to-many program, especially when I have clients who want to pay me now?”
  59. 59. The answer lies in the Modern Approach
  60. 60. Traditional approach to creating products and services: Try to Sell 2Spend months creating product or service 1 4 Disappointing Results 3
  61. 61. What if we were to flip this approach?
  62. 62. Modern approach to creating products and services: Group Coaching Sell 2Validate Idea 1 Create 3 Magnify 4
  63. 63. Modern approach to creating products and services: Group Coaching Sell 2Validate Idea 1 Create 3 Magnify 4 Group Coaching We call this… the Rise25 Magnify Your Income Strategy
  64. 64. We didn’t invent this idea...
  65. 65. We didn’t invent this idea ...
  66. 66. Let’s look at a few real world examples...
  67. 67. Case Study: Live Event Mark Storage Installation
  68. 68. The “old school” way to grow a service based business: ● Serving clients one-to-one ● Hustle to get clients ● Hunt for referrals All very time consuming; and only working one on one
  69. 69. Case Study: Mark Installation 100,000’s $ $
  70. 70. Case Study: Mark Installation 100,000’s $ $
  71. 71. 4 The Rise25 way to build out Mark’s Product Ladder Email his Connections 1
  72. 72. Speaking gigs 7 More Digital Courses Sell lower priced high value item 2 Email his Connections 1 The Rise25 way to build out Mark’s Product Ladder
  73. 73. Installation 100,000’s $ $ Case Study: Mark Repair $10K-25K $
  74. 74. Installation 100,000’s $ $ Case Study: Mark Repair $10K-25K $
  75. 75. Big Strategy Call Breakthrough: New $25,000 order I got huge ROI off our initial conversation. My email blast on the rack protectors we talked about officially went out and I have a verbal order for $25k. I can honestly say I would not even have gotten started with this if we hadn’t had a heart to heart on our strategy call. Accountability, accountability, accountability. It’s already got my juices flowing. Thanks for the roundhouse kick!!! - Mark Hiddleson, Specialized Storage Solutions Inc. “ ”
  76. 76. Installation $100,000’s $ $ Case Study: Mark Repair $10K-25K $ Missing
  77. 77. Speaking gigs 7 More Digital Courses Sell lower priced high value item 2 Email his Connections 1 Create a “One to many” offering 3 Case Study: Live Event Mark’s Process
  78. 78. 30 Days after our Rise25 retreat, Mark created a 1 day event which produced $180K+ in new client business He generated another $30K from event itself Positioned himself as an expert in his field Case Study: Live Event Results
  79. 79. Speaking gigs 7 More Digital Courses Lower Priced Offering 2 Email his Connections 1 3 High $$ One-on-One Work 2 Series of Workshops 1 Group Coaching Clients 3 Digital Courses 4 Create a “One to many” offering Case Study: Live Event Results
  80. 80. $ $ Case Study: Mark Repair work Digital Course or Industry Newsletter High $$ One-on-One Work Group Coaching & Live Event
  81. 81. Case Study: Live Event Adrienne, Facebook Ad Expert AdrienneRichardson.com
  82. 82. The “old school” way to grow an agency business: ● Attend all the networking mixers ● Meet as many people as possible ● Follow up & try to get referrals All very time consuming; and only working one on one
  83. 83. $ $ Case Study: Adrienne Agency
  84. 84. $ $ Case Study: Adrienne Live, 2-day event $ Agency
  85. 85. $ $ Case Study: Adrienne Live, 2-day event $ Agency Videos, Online course, Ebook
  86. 86. 2 Days $65,000+ in revenue Can repackage videos in a new product ($50K) Can sell attendees to full service ($25-50K) Case Study: Live Event
  87. 87. 4 Email her Contacts with application 1 Case Study: Live Event Adrienne’s Process
  88. 88. Speaking gigs 7 More Digital Courses Phone feedback 21 Email her Contacts with application Case Study: Live Event Adrienne’s Process
  89. 89. Speaking gigs 7 More Digital Courses 21 Made an offer based on feedback she received 3Email her Contacts with application Phone feedback Case Study: Live Event Adrienne’s Process
  90. 90. Speaking gigs 7 More Digital Courses 21 Made an offer based on feedback she received 3Email her Contacts with application Phone feedback Case Study: Live Event Adrienne’s Process Don’t overcomplicate it!
  91. 91. Speaking gigs 7 More Digital Courses High $$ One-on-One Work 2 Video course/ DVDs 1 Group Coaching 3 More Digital Courses 4 21 Made an offer based on feedback she received 3Email her Contacts with application Phone feedback Case Study: Live Event Adrienne’s Process
  92. 92. $ $ Case Study: Adrienne Group Coaching Blog Posts High $$ One-on-One Work Digital Courses Agency
  93. 93. Case Study: Scalable, White Glove Service Tim, Consultant
  94. 94. The “old school” way to grow a consulting business: ● Always traveling, always on the road ● Hustle to get clients ● Bill as many hours as possible All very time consuming; and only working one on one
  95. 95. Came to our retreat, ready to launch an online course on how to recruit, hire & train an executive assistant. Wanted feedback. Case Study: Scalable, Done-For-You Service
  96. 96. $ $ Case Study: Tim Consulting
  97. 97. $ $ Consulting Online course Case Study #3: Tim
  98. 98. First … Get feedback from potential customers before investing tons of Time and $
  99. 99. Tim totally changed his business idea from an online course to a systematized service 4 other attendees bought it on the spot Over $100,000+ revenue in 12 months Increased price from $1K to $3,000+ Case Study: Scalable, White Glove Service
  100. 100. $ $ Consulting White glove service $ Online course Case Study: Tim
  101. 101. $ $ Consulting White glove service $ Online course Case Study: Tim Continuity program $97/mo
  102. 102. So… you’re probably wondering “will this work for me?”
  103. 103. “What do you do next?”
  104. 104. Start having conversations with your target market about what you can create to help them...
  105. 105. Key Factors: Warning: People may want to throw money at you. BUT: do not try to “sell” too quickly. When you put together your program you presell it (i.e. get paid to create it and now you have a scalable piece of the product ladder. You need to be sure to talk to the right people & ignore bad feedback from the wrong people. You need to create a proper offer & price it strategically
  106. 106. Action: Message (email, Facebook, Linkedin) at least 5 current or past clients today to get feedback on a lower level offering
  107. 107. The Value of Getting Feedback - Doubled Price of the Program!
  108. 108. “How do you figure out what people will buy from you and what you should create?”
  109. 109. As a thank you for participating on this webinar... 2 things
  110. 110. Bonus “Ultimate Feedback Phone Template” to get real world feedback on your offer and pricing Ultimate Feedback Phone Template http://rise25.com/Data
  111. 111. This phone template took me thousands of hours and many times saying the wrong thing and not knowing what I was doing. This will shortcut the process for you.
  112. 112. Now, you have two choices: The long road … 6 years of slowly trudging along Or The Fast Lane approach with roadmap
  113. 113. Introducing…
  114. 114. The Rise25 Revenue Booster program is a virtual program designed to get you new clients FAST and generate revenue quickly... Questions in a minute
  115. 115. What is included in the Rise25 Revenue Booster program? Our process to create a quick infusion of cash in your business using your existing network, clients and connections. We deliver a training around getting new clients and maximizing revenue from existing clients We introduce you to the fundamentals of the 3 types of “one to many” strategies to make your business 10X more scaleable. Much of the content is directly what we go over with our private Inner Circle highest level program.
  116. 116. Identify fast-cash revenue opportunities Strategize positioning, pricing & your offers Strategize how you can implement the 3 types of “One to Many” Strategies Review your Dream Product Ladder exercise & provide feedback One-to-One Strategy Session
  117. 117. Let’s look at some results people have gotten with our program in less than 7 days with us...
  118. 118. The Value of Getting Feedback - Doubled Price of the Program!
  119. 119. Big Strategy Call Breakthrough: New $25,000 order I got huge ROI off our initial conversation. My email blast on the rack protectors we talked about officially went out and I have a verbal order for $25k. I can honestly say I would not even have gotten started with this if we hadn’t had a heart to heart on our strategy call. Accountability, accountability, accountability. It’s already got my juices flowing. Thanks for the roundhouse kick!!! - Mark Hiddleson, Specialized Storage Solutions Inc. “ ”
  120. 120. Bonus “Ultimate Feedback Email Template” with 3-word subject line that got 95% response rate Ultimate Email Template
  121. 121. Investment
  122. 122. What is one client worth to you?
  123. 123. $2000 Total Full Retail Cost : Revenue Booster Program $1000 Strategy Call to Uncover Untapped Revenue $1000 Valued at least $1000 depending on how much money it uncovers
  124. 124. We were told to charge no lower than $1000 but… We just want to get it in your hands so this is the lowest it will ever be... Our Thinking :
  125. 125. $997 $97 Limited Offer - for Data.com Go to www.Rise25.com/DataBooster Revenue Booster (Lifetime Access) One-on-One Strategy Call
  126. 126. $97 Special for Data.com webinar Go to... www.Rise25.com/DataBooster/
  127. 127. TWO “No-Risk” Money-Back Guarantees
  128. 128. If you buy Revenue Booster and don’t agree that it’s worth every penny I said it was, I will refund your money.  Try the whole course, show you did the work, and if you didn’t make progress, I’ll refund your money. I CARRY ALL RISK. Guarantee #1: 60 Day “Test Drive” guarantee
  129. 129. If you do go through the program and haven’t made or uncovered at least $1,000 within 60 days, We will work with you to get you on track. Guarantee #2: 60-Day $1,000 Promise
  130. 130. www.Rise25.com/DataBooster Special for the audience
  131. 131. www.Rise25.com/DataBooster Type Questions in the Chat
  132. 132. Questions? http://rise25.com/DataBooster

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