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Data.com Connect Presents: Jasmine Sandler - Social Media Best Practices for Small Businesses

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Data.com Connect Presents: Jasmine Sandler - Social Media Best Practices for Small Businesses

  1. 1. Tweet your learning's using #ConnectWebinars or @ConnectMembers for a chance to win a special prize! Visit Connect.Data.com Sign up (for free) today and get 2 free contacts! /ConnectMembers @ConnectMembers Data.com
  2. 2. JASMINE SANDLER SOCIAL MEDIA MARKETER SINCE 2001 @Jasmine_Sandler Social Media Best Practices for Small Business Owners DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m© J A S M I N E S A N D L E R THIS PRESENTATION AND ALL CONTENT WITHIN IS A CREATION AND PROPERTY OF JASMINE SANDLER, CEO OF AGENT-CY ONLINE MARKETING. THIS CANNOT BE REUSED FOR COMMERCIAL PURPOSES OR LEGAL ACTION WILL BE TAKEN.
  3. 3. ABOUT ME [jasminesandler.com] DIGITAL MARKETING CONSULTING & TRAINING www.jasminesandler.com | @Jasmine_Sandler© J A S M I N E S A N D L E R ABOUT ME [jasminesandler.com] CEO & Founder: Agent-cy Online Marketing (2006-) • Social Media and SEO Agency & Training Business • 500+ Clients + Over 10,000 training attendees Google Small Business Advisor & Expert • LinkedIn Marketing & Sales Industry Awards: • Top 40 Global Digital Marketing Strategists • Top 100 SEO Influencers (Ragan PR) • Top 17 Content Marketers (NewsCred) Published Author : • The Truth About SEO for SMB Firms • Branding & Sales: The LinkedIn Way • How to Brand Yourself Online Like A CEO • Guidebook for Writing for the Web • ClickZ, Fast Company, SocialMediaToday. + 10 Global Social Media Speaker • 200+ Social Media Presentations Delivered since 2007
  4. 4. DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  5. 5. SOCIAL MEDIA REACH • Proven way to reach Billions of potential consumers and clients on Social & Mobile • Efficient advertising for Hyper-targeting • Industry/Title • Location • Age/ Gender • Interests • Way to do dynamic ad testing and delivery • Main Ad Platforms: • YouTube/Google Display (1.5 Billion) • Facebook + Instagram (1.6 Billion + 700 MM) • Twitter (400 MM) • LinkedIn (500 MM) DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  6. 6. DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R WHAT IS A SOCIAL MEDIA STRATEGY?
  7. 7. WHY SOCIAL MEDIA STRATEGY? ü Customers expect an excellent social experience ü If done poorly, social will signal bad brand experience ü Social requires resources in time, money and people ü Social needs to be authentic DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  8. 8. DEFINING YOUR SMM GOALS DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  9. 9. MAJORSOCIALCHANNELS DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  10. 10. Where Consumer Spend Time in Social DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  11. 11. THE W.O.M STAGE OF THE BUYERS IN SOCIAL Develop Brand Trust • Trust others +1’s, Likes • Trust Comments • Trust others Shares • Trust Discussion Boards • Trust Real Blog Content • Trust Product and Service Reviews Use Social to Gain Buyers’ Confidence www.jasminesandler.com | @Jasmine_Sandler© J A S M I N E S A N D L E R DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R Encourage Customers to Leave Positive Reviews
  12. 12. Facebook Source: Facebook, 2015 • Facebook has over 1.49Billion members • Start a Facebook Branded, Public Figure or Business Page • Great way to interact directly with customers and fans • Drive visibility around branded content and events DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  13. 13. Facebook Tools for Small Business PROFILE IMAGE – 180 x 180 pixels ; 32 x 32 pixels when shrunk BRAND PICTURE COVER - 851 x 315 pixels. Now video available. Threadless always changing covers and crediting designers.
  14. 14. Organic Brand Building - Facebook
  15. 15. Facebook Small Business Successes
  16. 16. • Have a Strategy for different content per page • Profile versus branded page versus business page • Have calls to action on posts • Use compelling/shareable content with link back to site(blog), Always use photos and videos • Run organic and paid contests • Connect with topic based FB pages, groups, people and comment • Think Facebook Customer Care 24*7 DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R Best Practices- Facebook
  17. 17. FACEBOOK & SEO RANK SELL ON FACEBOOK • Shopify Integration allows small businesses to sell direct on Facebook through Facebook shop • Eventbrite Integration allows you to sell tickets through Facebook • CC processing and all payment types included • Mobile purchase, cc processing • Best practices – Market via sponsored posts, contest, landing pages, call tracking DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  18. 18. • 700m+ MAU (2017) • 95mm photo uploaded daily • 4.2bn likes daily • 68% of users engage with brands regularly on Instagram. • 28% of internet users between the ages of 18 and 29 use Instagram and 4% of internet users between the ages of 30 and 49 use Instagram Source: Instagram
  19. 19. SET UP AND BEST PRACTICES • Instagram is used by 48.8%of brands • Instagram videos get 2 times the engagement of photos that any other social media platform • Use of consistent brand tied with fun, engaging dynamic content increases engagement • -#hashtag-driven to drive interest to your products & services. • Posts with at least one hashtag average 12.6% more engagement. DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  20. 20. IMAGE USE AND EDITING • Download from App store • Set up account and add profile pic of you or your brand • Write Profile of what you offer • Link to your site • Create hashtag • Upload initial brand photo or video and use hashtag • Take pic or vid with your mobile phone • Can tag users in image • Can add location • Use video (15 sec max) – tell a story • Can follow users and build community by interest • Write engaging captions with your images • Can share Instagram content directly with Facebook and Twitter • Follow and like others’ photos and videos DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  21. 21. RELATED BUSINESS EXAMPLE INSTAGRAM STORIES & CONTESTS Have an IG Business Profile (Convert from Personal) Deliver Special Offers – Coupons Ø To Landing Page Ø To DM message Behind the Scenes IG STORIES – 24 HOURS – Drive Urgency DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  22. 22. Facebook • 1.55bn Users • 1.39bn mobile Users • 8 billion Video views daily • 50 Million Business Pages • 33% of Users engage with Brands on FB • 700 Mill Users • 95 million photos and videos per day • 50% of all Brands use IG • 75% of IG users take action from Ads Source: Facebook, 2015 DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  23. 23. What You Can Do with Facebook+IG Ads • Raise Brand Awareness • Generate Leads • Increase Local Sales • Drive Online Sales • Promote Your App • Build Following on Facebook and Instagram DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  24. 24. Types of FB & IG Ads • Promoted FB posts for Page Likes and Shares • Event Promotions • App Installs • Video Ads to drive to site offers • Local Offers for Store Visits • Lead Generation – Link Ads • Video & Carousel Ads – Story Commercials Source: Statista, 2015 DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  25. 25. How To Set Up Facebook & IG Ads • Have Branded FB Page • Have Business Manager Account • Connect IG Account • Set Up Power Editor for IG • Create Campaign • Choose Audience Targeting • Create Video or Image Ad DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  26. 26. What Does It Cost for FB & IG Ads? DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R • CPM – Cost Per 1000 Impressions – Min.$1/Day • Cost Per Click – Min. $5-10/Day • Automatic and Manual Bidding Available • Automatic bid type, the system will bid for you and keep low • Manual bid type, you can set a high manual bid which helps your ad win more auctions • Can set Daily or Lifetime Ad Budgets
  27. 27. Twitter • 1.3 Bill Accounts • 400m Active Users • 80% active users on mobile • 60% of Consumers expects brands to reply to them on Twitter • 77% of Twitter Users feel positive about engaging brands • The average Twitter user #follows 5 Businesses • 80% of Twitter Users reported taking action from Branded Ads Source: Twitter, 2015 DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  28. 28. Twitter Source: Twitter, 2015 DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R Best Practices • Do more with 140 Char. • Make targeted lists • Short, call to action, strong imagery • Find , comment, share real news • Make friends, NOT enemies • Promote company news • Customer service is king • Listen to customer community. engage • Become your own Influencer • Join in real-time industry events • Use and own #hashtag strategy
  29. 29. TWITTER & SEO RANK • Twitter directly signals Google (popular retweets) • Followers, retweets affect real-time search • Keys: Newsworthy content, events, sharing non-personal valuable information • Sharing links • Following credible authors, journalists & engaging in @mentions • Using #hashtags/keywords| Twitter Activity Increases Google Visibility DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  30. 30. Twitter Advertising Opportunities Source: Statista, 2015 • Website Card Ads to Site Leads • AutoPlay videos on Timeline • # Engagement – Tweet Chat • Twitter Follow Ads • Twitter Lead Gen Ads • App Installs • Quick Post Promote DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  31. 31. Twitter Targeting and Budgeting DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R • Cost Per Engagement • Cost Per Click • Cost Per View • Cost Per Download • Cost Per Follow • Cost Per Twitter Lead • Cost Per Awareness • Set Daily Rate • Target by • Interests • Demographics • Followers • Keywords
  32. 32. Detailed Twitter Analytics DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R • Track Impressions in Real time • Results based on Objectives • Follows • Engagements • Views • Downloads • Leads • Clicks • Downloads
  33. 33. • YouTube video watching +50% • Facebook video posts +94% • 50% Facebook users watch one video a day • Video in FB newsfeed 3.6x increase DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  34. 34. • Search & Social Massive Visibility • Have a Video Plan in Mind • Weekly Series – Humorous, Educational How-To’s, Solutions • Can be Used to Support Interviews • Share Speaking Engagements • Share Tips, Client Stories • Social Brand Intro Video YOUTUBEYouTube : Branding & Thought-Leadership Tool www.youtube.com/agentcy1 JEFF WITTENBERG- CEO – SUPREME JUDICIAL DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  35. 35. How YouTube True View Video Ads Work • Host Video on YouTube • Cost Per View of Target (post :30) • Cost Per Action Bidding • Multiple Ad Groups • In-stream • Bumper Ads • Discovery Video Ads DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  36. 36. Measuring Success of YouTube Ads • # Views/ View Rate • Ave Cost Per View (:30) • Video Clicks • Engagements on Cards and Call-Outs • Multiple Ad Groups allow for In-stream and Discovery Video Ads DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  37. 37. LINKEDIN STATS • LinkedIn: #1 B2B Social and Sales Networking Tool (93%) • 500+MM Global Business Professional users //200+ Countries • Qualified Sales: Your Decision-Makers are on LinkedIn (80%) • Opportunities to become part of an Influencer Ecosystem • Writing Platform for Thought-Leadership Development • Warm lead machine – Over 3 Million Groups DIGITAL MARKETING CONSULTING & TRAINING www.jasminesandler.com | @Jasmine_Sandler© J A S M I N E S A N D L E R www.linkedin.com/in/onlinebranding DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R LinkedIn – Professional Network
  38. 38. LINKEDINLinkedIn is THE Social Branding tool for Business Professionals • All-Star Profile • Short Posting • Blogging Opportunities • Engage with Influencers • Build Visibility in Targeted Goals • Groups Opportunities • Media Opportunities DIGITAL MARKETING CONSULTING & TRAINING www.jasminesandler.com | @Jasmine_Sandler© J A S I N E S A N D L E R www.linkedin.com/in/onlinebranding DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  39. 39. üLEAD GENERATION üREAL RELATIONSHIP DEVELOPMENT üB2B NETWORKING üDATABASE DEVELOPMENT üEXACT TARGET DELIVERY üPR VEHICLE üCOMPANY RESEARCH üEXECUTIVE RESEARCH LINKEDIN = end to end Sales @Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAINING www.jasminesandler.com | @Jasmine_Sandler© J A S M I N E S A N D L E R DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  40. 40. LINKEDIN CLIENT PROFILE EXAMPLE - RESULTS RESULTS Average of 1 new qualified lead or introduction/week “After only her corporate Sales Training and initial follow up with me, Jasmine has already delivered qualified leads to me on LinkedIn.” Related Professional Background Image – What Whitney Sells Professional Welcoming Headshot - current Headlines delivers 1. Individual Market Position 2. Credibility 3. What She Offers Custom Domain created : in/com/manhattanrealestate to support niche Custom Text for Anchortext created : REAL ESTATE ADVISOR DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  41. 41. Understanding Your LinkedIn Competition • Join Related Groups • Assess Advanced People Search Results • Review Daily Competitive Posts • Consider how you are better • Support Your LinkedIn ecosystem • Short posts daily • Long form original posts weekly HOW TO GAIN LINKEDIN MARKET SHARE @Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAINING DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R LINKEDIN DAILY BEST PRACTICES
  42. 42. Danie Seattle, Washington USA Boston University Communication Bachelor of Science 2011, 25-34 Simply Measured 51-200 employees Internet Senior Marketing Manager Marketing, Senior IC CMA, LEWIS, Social Tools SEO, Social Media, Digital Marketing, Blogging • Skills • University • Groups • Location • Title • Function • Seniority • Experience • Co Size • Industry • Gender • Age Source: eMarketer, 2015
  43. 43. LinkedIn Target Decision Maker Reach • Targeted Sponsored InMail • Sponsored Content • Display Ads • Dynamic, Personalized Ads • Text Ads Source: eMarketer, 2015 DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  44. 44. LinkedIn Budgeting & Performance DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R • Cost Per Impressions (CPM) • Cost Per Click • Min $10. $50/Day • Audience Targeting Guidelines • Sponsored Content minimum of 300,000. • Text Ads target between 60,000 - 400,000. • Sponsored InMail in range of 100,000.
  45. 45. BASICS OF PINTEREST DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  46. 46. Pinterest Has 85% Female Users • 150m+ MAU • 2.5bn+ views daily • 50B pins • Millennials use Pinterest as much as Instagram. • 87% of Pinners have purchased a product because of Pinterest • Food & Drink & Technology are the most popular categories DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  47. 47. Business • Image collection and sharing service • Mobile App and Desktop • Used to share images related to: • Products for Sale • Services • Blog Posts • Events (and engage with other Pinners) • Create a category of ownership (similar to hashtag for images) DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  48. 48. SET UP AND BEST PRACTICES YOUR BRANDED BOARDS Set up Account (Business by invitation only. Personal first) Complete Profile and connect to Facebook, Twitter, G+ Establish Boards -Recipes -Report Image Covers -Body images (healthy) Create Pins per board with image, description, #hashtags DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  49. 49. PINTEREST TERMS DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R “PROMOTED PINS” • BUILD YOUR BRAND • DRIVE WEB TRAFFIC • DRIVE ONLINE AND RETAIL SALES • PROMOTED PINS LAST • PROMOTED PINS GET SAVED AND SHARED • FREE RECURRING IMPRESSIONS • CPC AVAILABLE TOO
  50. 50. Snapchat Source: Snapchat, 2015 • 160m+ daily active snapchatters • Now 6bn video views daily!!! • 80m average photos per day (All figures global) • 60% of USA 13-34 yrs old active daily, watching 2bn videos per day Source: SnapchatDIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  51. 51. Snapchat Source: Snapchat, 2015 • Live Broadcast Events • Think disappearing exclusives or one of a kind events/promos • Debut special products • Do a Takeover with an Influencer Source: SnapchatDIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  52. 52. Snapchat- Sponsored Lenses Source: Snapchat, 2015 • 30 million snaps each day are decorated with lenses • Most premium types of ads available from Snapchat • Best engagement, spurs timely retail sales • Can bridge experience with music, special features Source: SnapchatDIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  53. 53. Google Plus • Social Network layer over Google services • G Calendar, E-Mail, YouTube • A source and destination for promoting content, events, brands within and outside G+ • Social Network tied directly to Personalized Search Results (P SERPS) • 500MM+ users – B2B, Tech, Celebs, Brands DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  54. 54. G+ & SEO RANK • Use keywords in Google + Posts so that referrer term is found • Encourage +1’s to click on your page so that rank will be higher • Grow your circles. Influencers can grow your results in Search • Build thought-leadership • Share tips and tricks in industry G+ Communities • Launch Hangouts and Hangouts on Air to Engage target around area of expertise • Invite Public and Extended Circles to your events DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  55. 55. G+ & SEO RANK DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R G+ Hangouts • Private or Public Conversation • One on One or Group • Direct connect with your Gmail contacts YouTube LIVE (formerly Hangouts on Air) • Stream Live events • Public Streaming • Editing Capabilities
  56. 56. DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R • Blog Writing • Content Series • Info Graphics • Motion Graphics • Custom Graphics • Custom Illustration • Podcast • Audio Interviews • EBooks • Social Post Copy • Commentary • Thought Leadership Video • Company Video
  57. 57. DEFINING YOUR PERSONAL BRAND AUDIENCE Your Social Media Audience online includes > Primary Target > Secondary target audiences > Influencers The influencers support the visibility and strength of your Social Brand Online DIGITAL MARKETING CONSULTING & TRAINING www.jasminesandler.com | @Jasmine_Sandler DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R Before Creating Content: Know Your Audience
  58. 58. Ø Start with Your Expertise Ø Assess Evergreen Content Ø Digitize Ø Have a Blog Plan Ø Define Resources © J A S M I N E S A N D L E R DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  59. 59. Important Tactics For Optimizing Social Media Content Adobe 2014DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  60. 60. BASICS OF SOCIAL MEDIA PLANNING • Know your customer and where they spend their time online • Know what types of content your customer digests and where in Social Media • Have a content plan and resources to produce, distribute and manage content that aligns with your Social Voice • Choose your social channels based on real data of where your customers are and be reasonable • Align social resources – community manager, content producers, social manager • Provide value (information, advice, news, giveaways) frequently • Engage and support your entire social ecosystem DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R Social Media for Small Business : SUMMARY
  61. 61. • Social Media Fast Strategy • Social Media Custom Header Design • Social Media Profile Setup & Design • YouTube • Facebook • Twitter • LinkedIn Company • Social Media Monthly Posting SOCIAL MEDIA MANAGEMENT 50% OFF! WWW.JASMINESANDLER.COM/SOCIALLITE DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  62. 62. Contact Us http://www.agent-cy.com JASMINE SANDLER CEO AGENT-CY ONLINE MARKETING, INC NYC | LA WWW.AGENT-CY.COM JASMINE SANDLER DIGITAL MARKETING CONSULTING & TRAINING WWW.JASMINESANDLER.COM (347) 527-5100 JASMINE@JASMINESANDLER.COM JASMINE SANDLER ™ DIGITAL MARKETING CONSULTING & TRAINING www.jasminesandler.com | @Jasmine_Sandler DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R
  63. 63. • Manage your Social Posts • Manage Your Online Reputation/Sentiment • Manage your Executive Brand Online • Create and Manage Your Content • Drive Content Engagement • Enable Content Sharing • Understand Your Target Social Behavior MANAGING YOUR SOCIAL BRAND DIGITAL MARKETING CONSULTING & TRAINING www.jasmin esan d ler.co m | @Jasmin e_San d ler© J A S M I N E S A N D L E R BENEFITS OF SOCIAL MANAGEMENT TOOLS

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