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Data.com Connect Presents: Jasmine Sandler - How SMB Marketers Can Use Social Branding to Drive Engagement & Leads

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Data.com Connect Presents: Jasmine Sandler - How SMB Marketers Can Use Social Branding to Drive Engagement & Leads

  1. 1. Tweet your learning's using #ConnectWebinars or @ConnectMembers for a chance to win a special prize! Visit Connect.Data.com Sign up (for free) today and get 2 free contacts! /ConnectMembers @ConnectMembers Data.com
  2. 2. www.jasminesandler.com | @Jasmine_Sandler DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  3. 3. CEO – AGENT-CY ::: A Digital Agency Serving the Online Visibility, Branding & Social Selling Needs of Corporations, Executives and Entrepreneurs since 2006. INTERNET MARKETING INDUSTRY LEADER:::  Google Awarded Small Business Expert 2016  Online Marketing Institute Awarded Top Global Strategist  NewsCred Awarded Top Content Marketer  Ragan PR Awarded Top SEO Influencer  Vistage Awarded Top Social Media Trainer  CEO Club Awarded Top Social Branding Expert  Salesforce Awarded Top Social Speaker SOCIAL MEDIA AUTHOR & COURSE CREATOR::  Branding & Sales: The LinkedIn Way  How to Brand Yourself Online Like A CEO  Guidebook for Writing for the Web ClickZ, Fast Company, SocialMediaToday,DIGITAL MARKETING CONSULTING & TRAINING © J A S M I N E S A N D L E R
  4. 4. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R Developing a Social Brand requires the proper use of online channels including social media to create impact and visibility of that personal brand. When Developed & Nurtured Effectively a Social Brand Drives Sales. THE SOCIAL BRAND Social Branding or Personal Branding is the marketing practice of developing monetary value around a person instead of a corporation. #SOCIALBRANDING | @JASMINE_SANDLER
  5. 5. SUCCESSFUL SOCIAL BRANDING • Unique Market Position is Created & Delivered • Authenticity is maintained • Requires a commitment to INSPIRE | SUPPORT | NURTURE | EDUCATE Need to consistently deliver daily an owned “Personal Brand Style” • Online personal brand becomes a TM A Successful SMB Marketer Social Brand Educates, Inspires, Shares, Nurtures Their Social Ecosystem DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  6. 6. POSITIVE MEDIA ATTENTION Influential Bloggers & Writers in The Business World Will Notice You Trending Media Will Take Notice of Your Opinion, Expertise The Media uses LinkedIn , Twitter and G+ to find their next BIG story www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  7. 7. SEARCH VISIBILITY For your target to find and engage with you www.yourlinkedinprofile.com For your target to find and engage with your website www.yourpersonalbrandedwebsite.com For your target to find information about your products & services www.yourcompanywebsite.com DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  8. 8. BUILD A STRONG REPUTATION ONLINE Create A Unique & Strong Position. Win Online Market Share. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  9. 9. DRIVE FOLLOWER ENGAGEMENT A Strong Social Personal Brand Drives Influence, Loyalty & Audience Growth. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  10. 10. GOAL PLAN FOR YOUR SOCIAL BRAND By creating specific BUSINESS GOALS and targets, you have a better chance of driving success from your investment in your Social Brand. GOALS BRAND AWARENESS TARGETED LEAD GENERATION INDUSTRY MEDIA ATTENTION SOCIAL FOLLOWING INFLUENCE CAREER GROWTH S t a r t b y t h i n k i n g w h a t y o u r q u a n t i f i e d g o a l s a r e f o r t h e l o n g t e r m a n d t h e n b r e a k i n g t h i s d o w n i n t o m o n t h b y m o n t h p r o j e c t i o n s DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  11. 11. CREATE YOUR SOCIAL BRAND NICHE Your Niche will define your unique corner of the market Your Niche will define your Social Brand Focus and Success. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  12. 12. Your Niche will define your unique corner of the market DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R • Define your Top (3) Strengths as a MARKETER & SALES PRO • Pick, choose and commit to where you will become an EXPERT • Make a Vertical Target Plan • Determine your Unique Selling Points – How are YOU better? • Commit to a Personal Brand Position • Assess your competition • Have a Plan for How & Where You Will Deliver Your Brand DEFINE YOUR SOCIAL BRAND TARGET & POSITION
  13. 13. DEFINE YOUR ONLINE BRAND STYLE What is your AUTHENTIC Voice? How Does your Audience ENGAGE? What COMMUNICATION Style Do You Possess? What IMAGE Do You Need to Portray? DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  14. 14. BLOGGING BLOGGING GUIDELINES AVAILABLE : WWW.JASMINESANDLER.COM/BLOG Blogging consistently (min. 1*week) on a branded theme/subject can develop a community Blogging on B2B Social Networks and Communities like LinkedIn , Twitter and Google Plus can help drive influence in the Ecosystem Blogging helps to build thought-leadership And online visibility Blogging ongoing creates and delivers an authentic voice What’s Your Topic of Expertise / Passion? www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  15. 15. • You ARE your Best Marketing & Sales Machine • A Professionally Designed Site Drives Immediate Credibility • Provides you with a Branding Cornerstone • Display Current Projects, Thought-Leadership • A Site Driven Blog Generates Your Authentic Brand Voice THE IMPORTANCE OF PERSONAL BRANDED SITE
  16. 16. CREATE YOUR SOCIAL BRAND CHANNELS DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
  17. 17. LINKEDIN LinkedIn is THE Social Branding Tool for Entrepreneurs • All-Star Profile • Blogging Opportunities • Networking Opportunities • Groups Opportunities • Media Opportunities DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R www.linkedin.com/in/onlinebranding
  18. 18. LINKEDIN TIPS • Invest in a Personal Brand  Design around a strong position  Create unique and compelling content for LinkedIn  Lead by education and support • Build & Nurture your 1st network of referrals • Participate in targeted Groups • Commit to weekly long posts and daily short posts of value Build a Powerful Personal Brand on LinkedIn DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R www.linkedin.com/in/onlinebranding
  19. 19. TWITTER @Jasmine_Sandler Twitter is where Social Influencers are Born • Create a Influencer Persona • Listen & Engage with Targeted Media (Lists) • Discover New Audiences • Build #Hashtag Visibility • Find Interview Opportunities
  20. 20. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R • Facebook has over 1.5 Billion members • Start a Facebook Branded Page • Share personal brand experiences with friends/fans • Develop your authentic like able you • Look to go beyond page posts. Engage in target vertical and Interest groups. Build conversations with peers & influencers. FACEBOOK Facebook Delivers Your Personal You in Social www.facebook.com/agentcyceo
  21. 21. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R INSTAGRAM IG is a perfect Visual Social Tool for Real-Time Interaction www.instagram.com/jasminesandler77 SMB Marketers of all kinds can gain influence and new fans/customers simply by sharing stories or experiences. People will respond and tag their friends; this happens every minute on the platform.
  22. 22. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R SNAPCHAT SNAPCHAT delivers real-time brand impact www.snapchat.com/jasminesandler • Messages only exist for about 10 seconds – users ENGAGE • Opportunity to leverage individual brand with Trend • Branding Opps with Larger Brand Campaigns
  23. 23. DIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R  Search & Social Massive Visibility  Have a Video Plan in Mind  Can be Used to Support Interviews, Tips, Series  Build a Brand with Consistency YOUTUBE YouTube is a great way to deliver Thought-Leadership www.youtube.com/agentcy1
  24. 24. MEASURING SOCIAL INFLUENCE #SOCIALBRANDING | @JASMINE_SANDLER
  25. 25. SOCIAL SELLING This is how you need to think about “Social Selling” = www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  26. 26. SOCIAL SELLING IS ABOUT TRUST Develop Brand Trust • Trust others +1’s, Likes • Trust Comments • Trust others Shares • Trust Discussion Boards • Trust Real Blog Content • Trust Product and Service Reviews Use Social to Gain Buyers’ Confidence www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  27. 27. SOCIAL SELLING IS ABOUT EDUCATING SHARE OF VOICE | THOUGHT-LEADERSHIP | ENGAGEMENT  Start with Your Expertise  Assess Evergreen Content  Digitize  Have a Blog Plan & Calendar  Define Resources www.jasminesandler.com | @Jasmine_Sandler w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  28. 28. KEYS TO SOCIAL SELLING Become Your Best Spokesperson Identify & Engage in Targeted Media Opportunities Build & Nurture Your Social Ecosystem Be Engaged and Supportive Daily Deploy Social Listening Tools and Respond in Real Time www.jasminesandler.com | @Jasmine_Sandler w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  29. 29. PERSONAL BRANDING PROGRAM • Personal Brand Plan and Strategy • Personally Branded Content Planning & Delivery • Brand Execution & Management:  Blogging  Social Media Management  Speaking, Interviewing & Media Training  Online PR & Events  Promotions • Channel Design & Management  Website  Social Channels www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAINING w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  30. 30. SOCIAL BRANDING CRASH COURSE 4 Modules on Social Branding from A-Z Build Your Own Social Branding Plan Create Your Own Social Channels Guidance on all Social Branding and Content Marketing Tools Course Includes Downloadable Workbooks and Action Plans #SOCIALBRANDING | @JASMINE_SANDLER FREE DOWNLOAD OF MODULE 1: http://www.jasminesandler.com/product/intro-social-branding/
  31. 31. SOCIAL BRANDING BOOK How to Identify Your Own Personal Brand How to Position Your Personal Brand How to Determine Your Brand Messaging How to Commit to Your Personal Brand Content How to Get Into the CEO Role w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R #SOCIALBRANDING | @JASMINE_SANDLER
  32. 32. CONTACT INFORMATION WWW.JASMINESANDLER.COM COACHING & TRAINING SERVICES::::: LinkedIn Individual Coaching LinkedIn Individual Marketing LinkedIn Marketing B2B Corporate Training Personal Branding Consulting Personal Branding Coaching Social Media Consulting Social Media Marketing B2B Social Marketing Strategy Social Sales B2B Corporate Training w w w .jasminesandler.co m | @Jasmine_San dl e r© J A S M I N E S A N D L E R
  33. 33. WHO WE ARE: Digital Marketing Agency Servicing Organizations Executives & Entrepreneurs since 2006. EXPERTISE: Content Marketing | Digital Marketing Strategy | Online Branding | Organic Search Marketing | Social Branding Strategy | Social Selling | User Experience | OUR CLIENTS:

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