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Data.com Connect Presents: Erik Luhrs - The 3 Steps to Create Lead Generation Messages that Get Prospects to Respond

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Data.com Connect Presents: Erik Luhrs - The 3 Steps to Create Lead Generation Messages that Get Prospects to Respond

  1. 1. Tweet your learning's using #ConnectWebinars or @ConnectMembers for a chance to win a special prize! Visit Connect.Data.com Sign up (for free) today and get 2 free contacts! /ConnectMembers @ConnectMembers Data.com
  2. 2. Where are all my “qualified” leads? How can I connect with those qualified leads? How can I get those qualified leads to contact me?
  3. 3. Erik Luhrs
  4. 4. The 3 Step Process that gets Well Qualified Leads - Who are Primed to BUY - to Contact YOU Right Now!
  5. 5. THANK YOU!
  6. 6. 1 – What to say so that prospects ACTUALLY open your emails, watch your videos, listen to your voicemails, etc. instead of hitting the DELETE button! 2 – Why telling prospects what you sell is a HUGE mistake, and how to be instantly MORE VALUABLE to them by taking yourself out of the picture! 3 – The “Ancient Chinese Secret” that quickly BONDS prospects to you so that you can take them where YOU want them to go! 4 - The (smack yourself in the forehead) mistake you’re making at the END of your messages that has cost you RIDCULOUS amounts of money in lost sales, and how to fix it NOW so you get more prospects responding right away! 5 – How to go further!
  7. 7. ‘90% of Sales issues can be handled during the Lead Generation process!’
  8. 8. Let’s Test Your Knowledge of Lead Generation • What is the smallest component of your overall lead generation? • What is the purpose of a lead generation message? • What has to happen for a lead generation message to be effective? • The Lead Generation Message • To get leads to contact you • Get attention, Be observed to the end, Create a desired response
  9. 9. Three C's of an Effective Lead Generation Message C1 C2 C3
  10. 10. C #1
  11. 11. No one cares what you sell - They care about what they care about You are sending your message into the “I already know what that is and I don't need it" box in their brain Worse – Your message is totally ignored
  12. 12. The REAL Problem The Opening of your lead generation message makes NO impact on the prospect. It gets NO attention. Their "what is important to me" filter kicks the message out of their attention instantly
  13. 13. C #1 = Context Context = The parts of a discourse that surround a word or passage and can throw light on its meaning We must establish MEANINGFUL Context
  14. 14. We Want Somatic Impact “Body Impact”. Their body responds to your message headline/opening. How many do you have? Enteric Nervous System •As many neurons and neurotransmitters as in the first brain •Can learn and remember •Creates ‘gut feelings’
  15. 15. BENEFITS TO YOU! • You have their total attention • They know what you are talking about • They are in heightened feeling state • They are already looking for resolution
  16. 16. PROOF
  17. 17. C #2
  18. 18. • Confusion because usually does not flow from headline • Looks long and people think they will look at it later, but don't • Prospect loses interest and signs off
  19. 19. The REAL Problem You may have captured their attention with your opening, but then you instantly let go of it.
  20. 20. C #2 = Content Content = The presentation of information for a purpose to an audience through a medium We must have LOGICAL progression of Content
  21. 21. Ancient Chinese Secret
  22. 22. BENEFITS TO YOU! • Keep their attention to end • Build rapport • Build credibility • Deliver them to the 3rd "C“ (get to that next)
  23. 23. PROOF Client Story
  24. 24. C #3
  25. 25. The flow is broken because they have been receiving / learning up to now • Now they don't know what is coming People are inherently resistant to action • Subconscious is looking to break away Why should I?
  26. 26. The REAL Problem You dropped the ball when it matters most!!!
  27. 27. C #3 = Call To Action Call To Action = Words that urge the viewer of a lead generation message to take an immediate action We must have a DESIRABLE Call To Action
  28. 28. BENEFITS TO YOU! • Immediate desire • More likely to act • More leads in pipeline • Differentiator
  29. 29. PROOF My Story
  30. 30. Summary • Make sure your message opening sets a Context for the prospect • Make sure your message Content guides the prospect logically • Make sure your CTA creates desire in the prospect
  31. 31. CONTEXT – CONTENT – CALL TO ACTION
  32. 32. What You Get
  33. 33. BONUS: 1 on 1 Session with Erik Luhrs www.guruselling.com/mastery VIDEO 1—Creating Headlines and Subject Lines that get Prospects to Read, Listen to or Watch Your Message! VIDEO 2—Creating Doubt in Your Prospect with Your Lead Generation Message! VIDEO 3—Creating Buying Triggers with Your Lead Generation Message! VIDEO 4—Creating Calls to Action that Really Create Action! Video 1 = $325 Video 2 = $325 Video 3 = $325 Video 4 = $325 + 1 on 1 = $1,500 TOTAL = $2,800 Normal Package Price = $850 Just $399
  34. 34. Our World Famous 30 – 60 Guarantee www.guruselling.com/mastery
  35. 35. In case you’re wondering… www.guruselling.com/mastery
  36. 36. THANK YOU! www.guruselling.com/mastery

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