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Data.com Connect Presents: Cyndie Shaffstall - Bottoms Up Marketing: The secret to higher ROI may be to start at the bottom

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Data.com Connect Presents: Cyndie Shaffstall - Bottoms Up Marketing: The secret to higher ROI may be to start at the bottom

  1. 1. Bottom-up Marketing Cyndie Shaffstall Entrepreneur, author, public speaker Responsible adult, Spider Trainers @cshaffstall cshaffstall@spidertrainers.com
  2. 2. BOTTOM UP! Looking for a new marketing approach? Turn the sales funnel upside down — start with the close. #startwiththeclose
  3. 3. Solve the problem.#startwiththeclose
  4. 4. #startwiththeclose
  5. 5. Why? #startwiththeclose
  6. 6. #startwiththeclose Alienated collaborators.
  7. 7. Understand the need. #startwiththeclose
  8. 8. #startwiththeclose Start at the bottom.
  9. 9. The need for strong leads. #startwiththeclose
  10. 10. Deteriorating trust. #startwiththeclose
  11. 11. Ignored leads. #startwiththeclose
  12. 12. Tap the experts. #startwiththeclose
  13. 13. Avoid animosity. #startwiththeclose
  14. 14. Work together. #startwiththeclose
  15. 15. #startwiththeclose
  16. 16. Where’s the revenue? #startwiththeclose
  17. 17. Test to be sure. #startwiththeclose
  18. 18. #startwiththeclose
  19. 19. Lower-cost options? #startwiththeclose
  20. 20. Know the difference. #startwiththeclose
  21. 21. What is the process? #startwiththeclose
  22. 22. What is needed? #startwiththeclose
  23. 23. Who is needed? #startwiththeclose
  24. 24. Test the hypotheses. #startwiththeclose
  25. 25. Choose metrics.#startwiththeclose
  26. 26. All the answers. #startwiththeclose
  27. 27. Not all numbers are meaningful. #startwiththeclose
  28. 28. Relevant numbers. #startwiththeclose
  29. 29. Keep count. #startwiththeclose
  30. 30. #startwiththeclose
  31. 31. Go digital. #startwiththeclose
  32. 32. Manage resistance. #startwiththeclose
  33. 33. Find a balance. #startwiththeclose
  34. 34. Be heard. #startwiththeclose
  35. 35. Offer compromise#startwiththeclose
  36. 36. Test and track. #startwiththeclose
  37. 37. Qualified leads. #startwiththeclose
  38. 38. Quantifiable goal. #startwiththeclose
  39. 39. Close more sales. #startwiththeclose
  40. 40. Close 45 new sales. #startwiththeclose
  41. 41. Close 45 new sales of more than $500 by 31 December. #startwiththeclose
  42. 42. Choose measurements.
  43. 43. Calculate. #startwiththeclose
  44. 44. Refine your processes. #startwiththeclose
  45. 45. Cause action.#startwiththeclose
  46. 46. Know your tools. #startwiththeclose
  47. 47. Continuity. #startwiththeclose
  48. 48. Be quick about it. #startwiththeclose
  49. 49. Alignment is key. #startwiththeclose
  50. 50. #startwiththeclose
  51. 51. Bottom-up Marketing Cyndie Shaffstall Entrepreneur, author, public speaker Responsible adult, Spider Trainers @cshaffstall cshaffstall@spidertrainers.com

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