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Data.com Connect Presents: Chris Raulf - Keyword Research for Search Engine Optimization: What Any Small Business Needs to Know

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Data.com Connect Presents: Chris Raulf - Keyword Research for Search Engine Optimization: What Any Small Business Needs to Know

  1. 1. Tweet your learning's using #ConnectWebinars or @ConnectMembers for a chance to win a special prize! Visit Connect.Data.com Sign up (for free) today and get 2 free contacts! /ConnectMembers @ConnectMembers Data.com
  2. 2. Presented by: Chris Raulf International SEO | Digital Marketing Expert Founder of Boulder SEO Marketing www.boulderseomarketing.com www.twitter.com/swisschris www.linkedin.com/in/chrisraulf [Keyword Research for SEO] What Any Small Business Needs to Know www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris Data.com Connect Webinar September 28, 2017
  3. 3. www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris Chris •  Born and raised in Switzerland •  Two amazing kids; love soccer, skiing, mountain biking, hiking, yoga, rock climbing... and crafty Colorado beer •  20+ years in digital marketing, SEO, social media, content marketing, online lead generation, etc. Services •  Search Engine Optimization •  Website Audits •  International & Multilingual SEO •  Content Marketing •  Social Media Marketing •  Online Lead Generation •  LinkedIn Training & More Meet the Presenter
  4. 4. •  Why do you need to know your target SEO keywords? •  An introduction to keyword research •  Tools to support the research process •  How to research and select the initial list of target SEO keywords and phrases •  How to identify the “low-hanging fruit” keywords that will immediately increase search traffic to your site •  The keyword mapping process •  How to put the keywords to work for you •  Measure and monitor the success of your SEO efforts •  Conclusion and Q&A www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris [SEO Training] Overview
  5. 5. The Best Place to Hide a Dead Body… www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris Source h5ps://www.advancedwebranking.com/cloud/ctrstudy/
  6. 6. [SEO Keywords] What Are They? www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  7. 7. Demand www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris Search Engines (Databases) Supply
  8. 8. [SEO Keywords] The Goal of this Webinar www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  9. 9. [SEO Keywords] The Goal of this Webinar www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  10. 10. Why do you need to know your target SEO keywords? [Webinar] Keyword Research for Search Engine Optimization www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  11. 11. [Keywords] People use “Keywords” to Search for Things on Google www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  12. 12. [Keywords] Your Wishlist www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris Keyword 1 Keyword 2 Keyword 3 Keyword 4 Keyword 5 Search Volume Search Volume Search Volume Search Volume Search Volume
  13. 13. [Keywords] Just the Beginning www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  14. 14. [Keyword] Getting Them Right = Great Results www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  15. 15. [Numbers Don’t Lie] 314 vs. 4204 Monthly Google Search Visits www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris From 314 organic Google search visits per month to 4,204: 1339% increase in Google organic search traffic in 3 ½ years. 800% increase in revenues directly related to Google organic search traffic.
  16. 16. An introduction to keyword research [Webinar] Keyword Research for Search Engine Optimization www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  17. 17. …and monetize…
  18. 18. [An Introduction] The “5 Pillars of SEO” Methodology www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris 1.  Technical Health of Website 2.  Website Functionality / User Experience 3.  On-Page Search Engine Optimization 4.  Off-Page Search Engine Optimization 5.  Social Media Marketing Content Marketing What is SEO? http://www.boulderseomarketing.com/what-is-search-engine-optimization-seo/ 200-250 main ranking signals; potentially 1000s of sub-ranking signals.
  19. 19. Google’s Webmaster Guidelines: https://support.google.com/webmasters/answer/35769?hl=en www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris [Always Adhere to the Rules] Follow Google Webmaster Guidelines
  20. 20. Tools to support the keyword research process [Webinar] Keyword Research for Search Engine Optimization www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  21. 21. [SEO Is A Tools Driven Process] Free Google Tools and Paid External Tools www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris Free Google tools that need to be part of your process: •  Google Keyword Planner: https://adwords.google.com/ko/KeywordPlanner •  Google Search Console: https://www.google.com/webmasters/tools •  Google Trends: https://www.google.com/trends Freemium and paid tools that should be part of your process: •  RankWatch: https://www.rankwatch.com •  SEMRush: https://www.semrush.com •  Moz: https://moz.com •  Ahrefs: https://ahrefs.com •  KWFinder: https://kwfinder.com •  SERPS: https://serps.com/tools/keyword-research
  22. 22. How to research and select the initial list of target SEO keywords and phrases [Webinar] Keyword Research for Search Engine Optimization www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  23. 23. [Keyword Research for SEO] Pick Your Destination www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  24. 24. [Keyword Research for SEO] Long Tail vs. Short Tail Keywords www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris Long tail Short tail Less Competitive Competitive Search Volume Lower Higher
  25. 25. [Keyword Research for SEO] Long Tail vs. Short Tail Keywords www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  26. 26. [Keyword Research for SEO] Long Tail vs. Short Tail Keywords www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  27. 27. [Keyword Research for SEO] Long Tail vs. Short Tail Keywords www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  28. 28. [Keyword Research for SEO] Long Tail vs. Short Tail Keywords www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  29. 29. [Keyword Research for SEO] Search Intent www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  30. 30. [Keyword Research for SEO] Initial Keyword Research www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris https://adwords.google.com/ko/KeywordPlanner/Home
  31. 31. [Keyword Research for SEO] Getting it Right www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  32. 32. [Keyword Research for SEO] Getting it Right www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  33. 33. [Keyword Research for SEO] Getting it Right www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  34. 34. [SEO Keywords] A Guide to Keyword Research www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris www.boulderseomarke@ng.com/seo-keywords-step-by-step-keyword-research-guide
  35. 35. How to identify the “low-hanging fruit” keywords that will immediately increase search traffic to your site [Webinar] Keyword Research for Search Engine Optimization www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  36. 36. Let’s Identify Our “Low-Hanging Fruit” Keywords www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  37. 37. Google Search Console www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris https://www.google.com/webmasters/tools
  38. 38. Google Search Console www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  39. 39. Google Search Console www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  40. 40. Google Search Console www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  41. 41. Google Search Console www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  42. 42. Google Keyword Planner www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  43. 43. 1.  Your site is already ranking organically between position 6-30 for a specific keyword 2.  There’s enough monthly search volume 3.  It actually makes sense for your business to make it a target SEO keyword [“Low-Hanging Fruit” Keyword] Definition www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  44. 44. SEMRush = Awesome Paid Tool to Identify “Low-Hanging Fruit” Keywords www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  45. 45. SEMRush = Awesome Paid Tool to Identify “Low-Hanging Fruit” Keywords www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  46. 46. [Online Course] “Low-Hanging Fruit” Keywords & Much More www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris [7-hour Self-paced Online SEO Training Course] www.boulderseomarketing.com/seo-training
  47. 47. The keyword mapping process [Webinar] Keyword Research for Search Engine Optimization www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  48. 48. [Keyword Mapping] The Pyramid of SEO www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris Home Page Services / Products | About | Blog | Etc. Specific Services / Products Pages | White Papers | Blog Posts | Etc. Privacy / Legal | FAQ | Jobs | Partners | Etc.
  49. 49. [Keyword Mapping] Process www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  50. 50. How to put the keywords to work for you [Webinar] Keyword Research for Search Engine Optimization www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  51. 51. [SERP] Search Engine Results Page www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  52. 52. Snippets www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  53. 53. [Snippet] Components www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris •  Title tag: 50 - 60 characters •  URL: Include your most important target SEO keyword •  Description tag: 150 - 160 characters •  Rich snippet content: –  Schema –  Google Markup / Data Highlighter
  54. 54. [Google Markup Tool] Data Highlighter www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris https://www.google.com/webmasters/
  55. 55. [Rich Snippets] Google Markup Tool / Data Highlighter www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  56. 56. [Rich Snippets] Google Markup Tool / Data Highlighter www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  57. 57. Measure and monitor the success of your SEO efforts [Webinar] Keyword Research for Search Engine Optimization www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  58. 58. [Data] Measure, Analyze and Improve www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris “If you can’t measure it, you can’t improve it” – Peter Drucker.
  59. 59. [Reporting] What and How to Track Data www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  60. 60. [Measure Your Data] Tools www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  61. 61. [Reporting] What and How to Track Data www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris
  62. 62. [Reporting] What and How to Track Data www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris http://www.rankwatch.com/member/signup/index/c/boulderseo
  63. 63. [What’s Next?] Upcoming SEO Workshops www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris Learn more and register at: www.boulderseomarke@ng.com/seo-training
  64. 64. Presented by: Chris Raulf International SEO | Digital Marketing Expert Founder of Boulder SEO Marketing www.boulderseomarketing.com www.twitter.com/swisschris www.linkedin.com/in/chrisraulf [Keyword Research for SEO] What Any Small Business Needs to Know www.boulderseomarketing.com | 720.263.1736 | www.chrisraulf.com | @swisschris Data.com Connect Webinar September 28, 2017 Thank You! Questions?

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