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Cyber Week Holiday Shopping Flash Report

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Our detailed report on holiday shopping performance during Cyber Week 2017.

Published in: Business
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Cyber Week Holiday Shopping Flash Report

  1. 1. Cyber Week Holiday Shopping Flash Report November 28, 2017
  2. 2. Record Digital Growth, Driven by Mobile and AI Black Friday Biggest Digital Shopping Day of the Holiday Season
  3. 3. Watershed for Mobile Shopping Computers Fall Below 50% Order Share For the First Time
  4. 4. AI-Powered Recommendations Have Outsized Impact on Revenue 5% of shoppers engage with product recommendations; drive 30% of revenue
  5. 5. Thanksgiving at a Glance Metric Value YOY Revenue Growth 30% Up from 18% Traffic Growth 23% Up from 16% Mobile Traffic Share 62% Up from 56% Mobile Order Share 46% Up from 40% % of Shoppers that Engaged with AI-Powered Recommendations 5% New metric % of Revenue Driven by AI-Powered Recommendations 29% New metric Social Traffic Share 5.3% Up 11% from 4.8% Average Order Value (AOV) $116 Down from $119 Discount Rate 29% flat Free Shipping Rate 85% Up from 82%
  6. 6. Black Friday at a Glance Metric Value YOY Revenue Growth 32% Up from 21% growth Traffic Growth 21% Up from 19% growth Mobile Traffic Share 61% Up from 55% Mobile Order Share 42% Up from 34% % of Shoppers that Engaged with AI-Powered Recommendations 6% New metric % of Revenue Driven by AI-Powered Recommendations 32% New metric Social Traffic Share 4.9% Up 19% from 4.1% Average Order Value (AOV) $121 Up from $120 Discount Rate 28% Up from 27% Free Shipping Rate 85% Up from 84%
  7. 7. Cyber Monday at a Glance Metric Value YOY Revenue Growth 15% Up from 10% Traffic Growth 13% Up from 9% Mobile Traffic Share 56% Up from 50% Mobile Order Share 37% Up from 31% % of Shoppers that Engaged with AI-Powered Recommendations 5% New metric % of Revenue Driven by AI-Powered Recommendations 26% New metric Social Traffic Share 4.9% Up 22% from 4.0% Average Order Value (AOV) $103 Down from $105 Discount Rate 29% flat Free Shipping Rate 89% Up from 88%
  8. 8. cy November SU M TU W TH F SA 62B data capture events 17B emails sent Unrivaled Scale in Retail CRM Salesforce Powers Cyber Week Nov. 21 - Nov. 27 3.8B AI-powered product recommendations 430M service cases 16M commerce orders 344M SMS and push notifications
  9. 9. #1 B2C & B2B Platform EINSTEIN Any Channel ServiceUnified Commerce 1-to-1 Marketing 1-to-1 Advertising Retail Apps B2B CRM TRAILHEA D LIGHTNING ANALYTIC S APPEXCHANG E HEROKUIOT SALESFORCE PLATFORM EINSTEIN Salesforce for Retail The fastest path to shopper success with AI Single view of the customer
  10. 10. Empower Developers Einstein Prediction Builder Einstein Language & Vision Einstein Discovery Assist Service Agents Einstein Agent Chatbots Einstein Case Management Einstein Vision for Field Service Einstein Makes Salesforce for Retail Smarter Smarter Retail Transform Advertisers Einstein Segmentation Einstein Lookalikes Einstein Journey Insights Guide Marketers Einstein Engagement Scoring Einstein Social Insights Einstein Vision for Social Optimize Commerce Einstein Recommendations Einstein Search Dictionaries Einstein Predictive Sort Coach Sales Reps Einstein Forecasting Einstein Lead & Opportunity Scoring Einstein Activity Capture
  11. 11. Most Complete CRM for Retail Intelligent shopping experiences from awareness through advocacy Audiences Social Awareness & Acquisition Loyalty Push Notifications Ads Mobile Wallet Chatbots Onboarding & Engagement 1:1 Marketing Unified Commerce Retail Apps Any Channel Service 1:1 Advertising Retention & Advocacy Purchase & Fulfillment Search Recommended Offers Email

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