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Data.com Connect Presents: Kendra Lee - Creating a Lead Generation Campaign That Gets Real Results

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Data.com Connect Presents: Kendra Lee - Creating a Lead Generation Campaign That Gets Real Results

  1. 1. Kendra Lee Create a Lead Generation Campaign That Gets Results Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com www.klagroup.com
  2. 2. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 2
  3. 3.  What’s Your Recognition ROI?  Identify the best lead generation campaign approach  Determine your sales strategy  Create a more effective lead generation strategy  Raise your Recognition ROI Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com FREE infographic 44 Resources: www.klagroup.com/datacom/RecognitionROI
  4. 4. @KendraLeeKLA #4SalesSuccess Lead generation has changed Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 5 Calendar invitations Email campaigns Social media Blogging Webinars Warm calling Texting
  5. 5. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 6
  6. 6. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 7
  7. 7. @KendraLeeKLA #4SalesSuccess It isn’t working any more Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 8
  8. 8. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 9 4 things to examine 1. Recognition 2. Market 3. Message 4. Strategy
  9. 9. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 1. Recognition ROI 10
  10. 10. @KendraLeeKLA #4SalesSuccess How well known are YOU? Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 11
  11. 11. @KendraLeeKLA #4SalesSuccess You must be visible Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 12
  12. 12. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 13
  13. 13. @KendraLeeKLA #4SalesSuccess You must be seen Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 14
  14. 14. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 15 2. Market
  15. 15. @KendraLeeKLA #4SalesSuccess Focus on those who:  Need and value it  Can afford it Niche by similarity  Size, industry, region  Target persona  Need Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 16 Who to target
  16. 16. @KendraLeeKLA #4SalesSuccess Is your target market the right target market? 17Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com
  17. 17. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 3. Message Your message Target market’s trigger events Your differentiators 18
  18. 18. @KendraLeeKLA #4SalesSuccess Get the message out that you want them to hear Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 19
  19. 19. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 20 Influence their thinking
  20. 20. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 4. Strategy The Attraction Trifecta 21
  21. 21. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 22
  22. 22. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 4. Strategy The Attraction Trifecta 23
  23. 23. @KendraLeeKLA #4SalesSuccess MIX it up Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 24
  24. 24. @KendraLeeKLA #4SalesSuccess  Lead GenNurture Lead gen Nurture Call leadsNurture Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com Connect your strategySocialcommentingontheissuesandcontent  EventLead Gen Lead Gen NurtureCall leads Nurture Offergoodcontent  Nurture Nurture Nurture Call leadsLead GenNurture 25
  25. 25. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 26 4 things to examine 1. Recognition 2. Market 3. Message 4. Strategy
  26. 26. @KendraLeeKLA #4SalesSuccess  What’s Your Recognition ROI?  Identify the best lead generation campaign approach  Determine your sales strategy  Create a more effective lead generation strategy  Raise your Recognition ROI  Weekly Sales Tip Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 27 FREE infographic 27 klee@klagroup.com +1 303.741.6636 www.klagroup.com Resources: www.klagroup.com/datacom/RecognitionROI
  27. 27. @KendraLeeKLA #4SalesSuccess Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com Let’s connect. Kendra Lee, President KLA Group klee@klagroup.com +1 303.741.6636 www.klagroup.com © 2015 KLA Group, LLC. All rights reserved. Except for the inclusion of brief quotations in a review, no part of this presentation may be reproduced or utilized in any form or by any means, electronic or mechanical, including but not limited to photocopying, recording, emailing or by any information storage and retrieval system, without permission in writing from KLA Group. Kendra Lee KendraLeeKLA KLA Group 28

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