Community Conference Keynote


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These are the slides from our 2nd annual community conference at Dreamforce.

There is an abridged version available on YouTube.

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Community Conference Keynote

  1. 1. Community Conference Tuesday, August 30th 2011 @EricaKuhl @JamieGrenney
  2. 2. Safe Harbor StatementSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of theassumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statementswe make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability,subscriber growth, earnings, revenues, or other nancial items and any statements regarding strategies or plans of management for future operations,statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of ourservices.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,new products and services, our new business model, our past operating losses, possible uctuations in our operating results and rate of growth, interruptionsor delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergersand acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employeesand manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, andutilization and selling to larger enterprise customers. Further information on potential factors that could affect the nancial results of, inc. isincluded in our annual report on Form 10-Q for the most recent scal quarter ended April 30, 2011. This documents and others containing important disclosuresare available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not bedelivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Global Gathering Each Year Dreamforce 30k+ Attendees 350k Sessions Big Keynotes Networking Events Metallica
  4. 4. Events Taking Place Around the World So Far This Year... 200+ Events...Sydney, Paris, Bangalore, New York, Tokyo, Minneapolis, Boston, Toronto...
  5. 5. Solving Similar Business Challenges... Increase Sales Join the social revolution Deliver amazing service Build killer apps ...using the same multi-tenant business platform
  6. 6. Conversations are ExplodingIncludes Ideas + Answers
  7. 7. Today’s Agenda1) Brief History of the Community2) Success Stories from Ideas, Answers, and Chatter3) The Growth of Social Media4) How Radian6 Changed Our Perspective5) Our Social Enterprise Transformation6) Introduce our 2011 MVPs
  8. 8. Community Conference “community conference” Chatter Group #df11 on Twitter
  9. 9. The Social Enterprise“Your Brand is the Sum of All Conversations”
  10. 10. The Social Enterprise Social Customer Pro le Product & Collaborate Partners Connect & Listen & Sell Analyze Service & Automate Social Engage & Extend Marketing Employee Social Customer Social Networks Networks
  11. 11. The Social Enterprise“Your Brand is the Sum of All Conversations”
  12. 12. The Community Is Shaping This Movement
  13. 13. History 1999 2004 2006 2008 2009 2010 Launched Our IdeaExchange Ideas & Public Sites Chatter was The Dreamforce was Founded Community was Born were Productized Announced Social Network
  14. 14. 854 Delivered Ideas IdeaExchange5 Year Anniversary 22k Ideas 54k Comments 442k Votes
  15. 15. An Amazing Year For Answers 17k Questions 37k Answers
  16. 16. Getting HelpService Cloud in Action
  17. 17. Over 1,000 Apps
  18. 18. Connect With Experts
  19. 19. Connect With Experts
  20. 20. ChatterThe Next Evolution
  21. 21. Profiles Feeds GroupsFile Sharing Mobile
  22. 22. Groups File Sharing Profiles Feeds Scan to Download theDreamforce Mobile App Mobile
  23. 23. Hot Off The PressOur New Blog Network
  24. 24. On-Domain Communities Ideas, Answers, Chatter, Blogs
  25. 25. Social ChannelsYouTube, Facebook, Twitter, LinkedIn, Google+
  26. 26. Broad Shift in Internet Usage
  27. 27. Broad Shift in Internet Usage
  28. 28. YouTube Website Channel100% 0%
  29. 29. YouTube Website Channel50% 50%
  30. 30. 2,900 video views a day = 77 Hyper-efficient Reps Assumptions a) average video view is 2 minutes b) average hyper-efficient rep pitches 8 hours a day, no breaks
  31. 31. Top Videos All-Time
  32. 32. Video Best PracticesSalesforce’s Video Strategy Video for B2B Marketing Types of Videos We Produce 1,453 Views 6,358 Views 589 Views Scan the QR Code Creating a Successful Video New Formula for Webinars To Get The Playlist 1,661 Views 1,539 Views
  33. 33. Next Goal: Grow Our Of cial Channels
  34. 34. 2x SubscribersFans and Followers
  35. 35. Amazing Growth Across Our Social Channels
  36. 36. Social Transformation Our Journey Over the Last 90 Days
  37. 37. Radian6 Acquisition
  38. 38. Online Marketing Playbook Drive Traf c To Our Site
  39. 39. Online Marketing Playbook Drive Traf c To Our Site Fill Out a Form
  40. 40. Online Marketing Playbook Drive Traf c To Your Site Fill Out a Form Follow Up With Leads
  41. 41. Our Traditional Marketing Tactics
  42. 42. The Radian6 Playbook
  43. 43. Leverage the Best of Both Playbooks Customer Acquisition & %(, %+ 34-054#6$2/$%&4)7 )*) ( $%& !"# .%-/0+#*12%$"$&& !"# !"#$%$&# $% &() *"+ ($&)%$ ,-. /( *+,-"
  44. 44. Leverage the Best of Both Playbooks Customer Acquisition Ampli cation & %(, %+ #,& 34-054#6$2/$%&4)7 0%1+$%,$"( )*) *%+ ( ( & ) &( $%& $"% !"# %#$ !"# .%-/0+#*12%$"$&& -./( #$ !" !"# !"#$%$&# !"#$%&( $% &() & %(, -. *"+ %+ *+, ($&)%$ !)%( ,-. )*) %) /( $%&( ( $%& ! "# *+,-" *+,,$( !"#
  45. 45. Our Success Metrics Video Views Subscribers Posts & Comments Engagement Share of Sentiment Coverage Conversation
  46. 46. What Does Share of Conversation Mean? Search The degree to which a brand is associated with the problem or need it is Soda setting out to help with CRM
  47. 47. Why Should You Care About Share of Conversation? Increase Sales Join the social revolution Deliver amazing service Build killer apps
  48. 48. Our Success Metrics Subscribers # of MVPs Share of Voice Sentiment Awards Won Downloads Video Views # of Influencers Attendees Engaged Posts & Comments Engagement Quality of Coverage Engagement # of Employees Facebook Engagement Trained Score Audit Score Share of Conversation
  49. 49. Drew Our Own Social Enterprise Diagram Community Blogs MVP Websites Program Products Partners Service Sales Employees Salesforce Customer
  50. 50. Engagement Team 77,000 Brand Mentions a Month Maria ^MI Nathan ^NF Kendall ^KT @mariaignatova @natespeak @kendallSF
  51. 51. Content Marketing
  52. 52. Top 6 Methods 100% Engagement Coverage Content Transformation Social Campaigns In uencer Army Hub & Spoke Governance Lead By Example
  53. 53. Rally Around Dreamforce Demand Print Dreamforce Salesforce Developer Homepage Gen Chatter Live Registration Digital Signage Dreamforce Breakout Listening & 800 Line Mobile Sessions Engagement Pre-Event Service Cloud Partners Online Corporate Live Studio Live Advertising Blog Buzz Onsite Product Press & Executive Reporting & Recruiting Arrival Campground Analysts Summit Analysis Conference Community Keynote Global Employee Business Cards Guide Conference Gala Education
  54. 54. Buddied Up & Identify Our Social Transformations Demand Gen & Registration Julie Davison, Rachel Thornton 1)  Ready Campaign Demand 2)  Refer a Friend Gen Marcus Nelson 3)  Chatter Communication with Sales Press & Analysts Phil Novak 1)  Announce News via the Blog Press & 2)  Cross-Channel Content Calendar Analysts Jennifer Burnham 3)  Radain6 Topic Profiles and Follow Up Executive Summit Karin Flores 1)  Twitter Lists with Speakers 2)  Social Media Track Jamie Grenney Executive Summit 3)  Chatter Live
  55. 55. Social Transformations You’ll See @ Dreamforce Demand Generation Registration Pre-Event Buzz On-Site Arrival Conference Guide Digital Signage Let’s Get Social Welcome to Dreamforce! The next four days are about making connections, learning what’s new, and sharing success—and here are some social sites to help you get started. But rst, why not let people know you’re at Dreamforce? Posting to Facebook and Twitter often leads to serendipitous moments. Dreamforce Chatter: Twitter: Facebook: YouTube: Live Broadcast: #DreamforceTip: Post your conference questions to Dreamforce Chatter or @dreamforce on Twitter with the #help hashtag, and we’ll have a team ready to answer. 6 WELCOME TO THE SOCIAL ENTERPRISE
  56. 56. Social Transformations You’ll See @ Dreamforce Community Conference Product Campground Service Cloud Live Print Signage & Advertising Partner Marketing Executive Summit
  57. 57. Social Transformations You’ll See @ Dreamforce Press & Analysts Keynote Salesforce Live Breakout Sessions Dev Zone Live Studio #df11
  58. 58. Social Transformations You’ll See @ Dreamforce Dreamforce Chatter Chatter Mobile Global Gala Social Advertising Listening & Engagement Employee Education
  59. 59. Social Transformations You’ll See @ Dreamforce Social Business Cards Corporate Homepage 800 Line Hold Music Recruiting Social Stream Page Reporting & Analytics
  60. 60. Our Social Enterprise Transformation ...and we’re just 90 days in
  61. 61. Social Transformation Our Journey Over the Last 90 Days
  62. 62. Salesforce MVPs The Cream of the Crop
  63. 63. Recognize Exceptional Individuals Within Community for their Leadership, Knowledge, and Ongoing Contributions
  64. 64. Characteristics of an MVP Accessible Knowledgeable Leaders
  65. 65. Congratulations to Our MVPSSummer’11 MVPs Inaugural Year 53 MVPsBryan BoroughfChristine PechterJulia NapolitanoKevin SwiggumMichael FarringtonNick HammPaul YoungWill Nourse Winter ’11 MVPs 2011 Will Be Announced in December
  66. 66. Find an MVP in Your Area New York, NYLa Jolla, CA Framingham, MA Downingtown, PASan Diego, CA Wakefield, MA Pittsburgh, PASan Francisco, CA Winthrop, MA Uppsala, SwedenSan Jose, CA Grand Rapids, MI Memphis, TNSanta Ana, CA Cottage Grove MN Colleyville, TXMount Pearl, Canada Egan, MN Forest Row, UKOttawa, Canada Durham, NC Alexandria, VAOrlando, FL Greensboro, NC Reston, VANorth Liberty, IA Lumberton,NJ Lynnwood, WAAmesbury, MA Jackson, NJ Seattle, WABoston, MA Las Vegas, NV Milwaukee, WI
  67. 67. Salesforce MVPs Congratulations!
  68. 68. Community Conference A Big Thanks to Everyone Here Today!
  69. 69. Get People Talking About Social Scan the QR Code To Get The Playlist
  70. 70. Let’s Get Social at Dreamforce!#1 Let people know you’re going to Dreamforce#2 Get Dialed-In Scan the QR Code To Get The 10 TIps#3 Form Connections on Chatter#4 Check-In at Dreamforce#5 Tune Into the Live Broadcast#6 Join the Conversation#7 The Dreamforce Social Network#8 Getting Help at Dreamforce#9 Stay on Top of All the News#10 Share Your Experience
  71. 71. This Morning’s Agenda8:30 Community Keynote9:30 Break Scan the QR Code10:00 Salesforce Community Tour To Get the Videos Apps, Apps and More Apps10:00 & 11:00 Answers Live We’ve Got Groupies Building Your Brand Cloud Innovation Studio (Part 1, Part 2)11:00 Tips to Uncluttering Your Work Life Under the Covers: IdeaExchange Exclusive
  72. 72. Questions“Community Conference” Chatter Group @EricaKuhl @JamieGrenney