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Collaborative Innovation for Sustainability


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Leading corporations are creating online communities to connect, collaborate, and change the world. Join us as we track how one community, Nike's GreenXchange, successfully went from concept to prototype to launch. Find out how you can do the same! We'll show how to build an object model to support video, drive search and discovery, integrate with third-party sites, and create a stylized Web site using pages (Visualforce). You'll leave with the inspiration and tools you need to create your own idea exchange with Salesforce.

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Collaborative Innovation for Sustainability

  1. 1. Innovation for Sustainability with Sites, Ideas & Custom Cloud <br />Developers<br />John Wilbanks: Creative Commons<br />Randy Case:<br />Skip Roncal:<br />
  2. 2. Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.<br />The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site. <br />Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.<br />
  3. 3. Agenda Slide – what will people learn??<br />Greenxchange Collaboration Requirements & Vision<br />Developing Unique<br />Search and Discovery thru Tag Cloud<br />Branding and Interactive User Interface Elements<br />Capturing ‘Interest’ and Generating Workflow<br />Enabling Authenticated Portal <br />Using Ideas and Integrating with 3rd Party Networks<br />
  4. 4. John Wilbanks<br />Creative Commons<br />
  5. 5. Creative Commons<br />Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright.<br />We provide free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.<br />
  6. 6. GreenXchange Vision<br />
  7. 7. GreenXchange Functional Requirements<br /><ul><li>GX ApplicationGoals
  8. 8. Publish Patents
  9. 9. Patent Licensing Methods
  10. 10. Tag Patents for Discovery
  11. 11. Search Patents
  12. 12. Support Video
  13. 13. Third Party Network Integration (Ideas)
  14. 14. Branding
  15. 15. Enable Sign-up and Workflow</li></li></ul><li>Randy Case<br /><br />
  16. 16. Technical Requirements<br />Non-authenticated web site<br />Patent search<br />Tag cloud<br />Hover description<br />Branded<br />Capture interest<br />Access to Authenticated portal<br />Authenticated Portal<br />Form to express interest with patent owner<br />
  17. 17. Data Model<br />
  18. 18. Approach: Tag Cloud<br />Patent<br />Custom Object: Tag_Count__c<br />Apex <br />Trigger<br />VF Page<br />
  19. 19. Design: Tag Cloud<br />Design Steps<br />Create tag count table<br />Create Apex trigger on Patent create/update<br />Build list of words in an LIST (old and new)<br />Query for list of words from tag count table in a MAP<br />Loop though list of words incrementing and adding words when necessary<br />Updating words in the tag count table<br />Deleting zero count words<br />
  20. 20. Design: Tag Cloud<br />Step 1– Make a list of all the words<br />Segment your code and logic<br />Trigger<br />“Bulkify” your trigger<br />For updates, need to subtract from the “old” keywords<br />
  21. 21. Design: Tag Cloud<br />Step 2 – Make MAP of all the words <br />Trigger<br />Read all words at once to avoid governor limits<br />MAP<br />Tag_Count__c<br />Word<br />Value<br />Key<br />
  22. 22. Design: Tag Cloud<br />Step 3 – Increment / decrement words<br />Trigger<br />If word not found, then add word to MAP<br />
  23. 23. Design: Tag Cloud<br />Step 4 – Save the word list <br />Trigger<br />Delete any words with zero count<br />
  24. 24. Approach: Hover Description<br />
  25. 25. Design: Hover Description<br />Design Steps<br />Create form/html to display abstract<br />Create JavaScript to<br />Expose form<br />Submit form<br />JavaScript to hide form<br />
  26. 26. Design: Hover Description<br />Hidden field for patent ID and button to submit form<br />Form is hidden from view<br />
  27. 27. Design: Hover Description<br />Call JS from VF page passing ID<br />Set hidden var on hidden form and click the submit button on form<br />
  28. 28. Approach: Patent Portal<br />
  29. 29. Approach: Patent Portal<br />
  30. 30. Approach: Patent Portal<br /> Sites<br />Sites<br />Guest User<br />User<br />Logs In<br />Browser has authentication <br />token for<br />
  31. 31. Design: Patent Portal – Login<br />
  32. 32. Design : Patent Portal – Rendering Portal Link<br />
  33. 33. Design: Patent Portal – Self Registration<br />
  34. 34. Design: Patent Portal – Self Registration<br />Define portal user in<br />Use intrinsic classes to define portal user and then log them on<br />
  35. 35. It’s easy to build a full branded consumer portal<br />It’s easy to build a full branded authenticated portal<br />It’s even easier to provide a seamless experience between the two!<br />Segment your code for re-use and readability<br />Beware of governor limits<br />Key Take Aways<br />
  36. 36. Question & Answer<br />John Wilbanks<br />VP Science<br />Randy Case<br />Platform Architect<br />Skip Roncal<br />Platform Solutions Director<br />
  37. 37. Innovation for Sustainability with Sites, Ideas & Custom Cloud Apps<br />
  38. 38. Visit the Developer Training and Support Booth in Zone<br />D I S C O V E R<br />Developer training, certification and support resources <br />that help you achieve<br />S U C C E S S<br />Find us in the Partner Demo Area of <br /> Zone 2nd Floor Moscone West<br />Learn about Developer Certifications<br />Discover Developer Learning Paths<br />
  39. 39. Remember. . .<br /><ul><li>Check Chatter for additional session information
  40. 40. Get your developer Workbooks and Cheat Sheets in the Zone
  41. 41. Visit for more information related to this topic</li></ul>Don’t forget the survey!<br />
  42. 42. How Could Dreamforce Be Better? Tell Us!<br />Log in to the Dreamforce app to submit<br />surveys for the sessions you attended<br />Use the Dreamforce Mobile app to submit surveys<br />OR<br />Every session survey you submit is a chance to win an iPod nano!<br />