Collaborate: Make EveryDepartment Social With Chatter /chatter @chatter
Charlie Richey                   Product Marketing, EMEA@charliericheyin/charlierichey
Tweet questions and comments to:         @charlierichey               +          #cloudforce
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain...
Chatter is the Engine Behind the Social Enterprise Employee                                                            Cus...
Social Transformation      Strategies
Social Transformation Playbook1   Identify social processes2   Categorize use cases3   Execute with sponsors
1   Identify Social Processes50 Examples Across Every Department     www.facebook.com/chatter                             ...
50Click here to add title,Across Every Department   Ways to Use Chatter no longer than one line
2   Categorize Use Cases Based on Ease & Impact           High                              Social                        ...
2   Step 1: Start with Quick Wins                                                   1. Quick Wins           High          ...
2   Step 2: Add Low Hanging Fruit                                                  1. Quick Wins           High    Impact ...
2   Step 3: Deliver Social Transformation                             3. Social            1. Quick Wins           High   ...
2   Avoid Fool’s Gold                             3. Social            1. Quick Wins           High           Transformati...
3   Execute with Sponsorship       Identify executive and operational sponsors for Quick             Win and Social Transf...
Stéphane BourgaultDirector Customer Service Europe
Air France KLM Cargo Connects Sales & Service
Air France KLM Cargo Connects Sales & ServiceFollow Key Accounts
Air France KLM Cargo Connects Sales & ServiceManage EntireDepartments
Air France KLM Cargo Connects Sales & ServiceStay Connected  with Mobile
Air France KLM Cargo Connects Sales & Service       Follow Key Accounts       Run Entire Departments       Stay Connected ...
Vanessa MirfieldDirector – Global Hotel Operations
International Collaboration Across 29 Offices
International Collaboration Across 29 OfficesNew Destination  Promotion
International Collaboration Across 29 OfficesCelebration ofAchievements
International Collaboration Across 29 OfficesExternal Groups
International Collaboration Across 29 OfficesProject Tracking & Announcements
International Collaboration Across 29 OfficesCapture Opportunities          with  TripIt Integration
International Collaboration Across 29 Offices        New Destination          Project Tracking &        Promotion         ...
Paul ParkinHead of IT and Programs
THUS, Empowered and Efficient IT
THUS, Empowered and Efficient ITTicket Management &      Escalation
THUS, Empowered and Efficient IT     Groups forAll Business Projects
THUS, Empowered and Efficient IT  Top LevelCommunications
THUS, Empowered and Efficient IT       Ticket Management / Escalation       Groups for All Business Projects       Top Lev...
Q&A      Stéphane Bourgault      Director Customer Service Europe      Vanessa Mirfield      Director – Global Hotel Opera...
Tweet questions and comments to:         @charlierichey               +          #cloudforce
Don’t Forget to Submit Your Survey!      Please stop by the registrationkiosks to complete your session surveys -  Each su...
Collaborate - Make every department social with Chatter
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Collaborate - Make every department social with Chatter

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Collaborate - Make every department social with Chatter

  1. 1. Collaborate: Make EveryDepartment Social With Chatter /chatter @chatter
  2. 2. Charlie Richey Product Marketing, EMEA@charliericheyin/charlierichey
  3. 3. Tweet questions and comments to: @charlierichey + #cloudforce
  4. 4. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-lookingstatements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptionsproves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including anyprojections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans ofmanagement for future operations, statements of belief, any statements concerning new, planned, or upgraded services ortechnology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering newfunctionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results andrate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergersand acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, andmotivate our employees and manage our growth, new releases of our service and successful customer deployment, our limitedhistory reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information onpotential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for themost recent fiscal year ended January 31, 2012. This document and others are available on the SEC Filings section of the InvestorInformation section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currently available andmay not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based uponfeatures that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  5. 5. Chatter is the Engine Behind the Social Enterprise Employee Customer Social Social Network Social Profile Network Collaborate Market SOCIAL ENTERPRISE Work Service Extend Sell
  6. 6. Social Transformation Strategies
  7. 7. Social Transformation Playbook1 Identify social processes2 Categorize use cases3 Execute with sponsors
  8. 8. 1 Identify Social Processes50 Examples Across Every Department www.facebook.com/chatter FINANCE 1. CLOSE THE BOOKS FASTER 2. MANAGE BOARD UPDATES & INVESTOR RELATIONS 3. RUN ON-TIME AND ON-BUDGET PROJECTS 4. COMMUNICATE NEW POLICIES 5. OPTIMIZE CASH COLLECTIONS
  9. 9. 50Click here to add title,Across Every Department Ways to Use Chatter no longer than one line
  10. 10. 2 Categorize Use Cases Based on Ease & Impact High Social Quick Wins Transformation Impact to Business Low Hanging Fool’s Gold Fruit Low Difficult Ease of Cultural Implementation Easy
  11. 11. 2 Step 1: Start with Quick Wins 1. Quick Wins High CEO all- hands call Competitive intelligence Impact to Business Low Difficult Ease of Cultural Implementation Easy
  12. 12. 2 Step 2: Add Low Hanging Fruit 1. Quick Wins High Impact to Business 2. Low Hanging Fruit Airing of grievances Low Affinity groups Difficult Ease of Cultural Implementation Easy
  13. 13. 2 Step 3: Deliver Social Transformation 3. Social 1. Quick Wins High Transformation Events & Offsites R&D Impact to Business 2. Low Hanging Fruit Low Difficult Ease of Cultural Implementation Easy
  14. 14. 2 Avoid Fool’s Gold 3. Social 1. Quick Wins High Transformation Impact to Business Avoid Fool’s Gold 2. Low Hanging Fruit Low Difficult Ease of Cultural Implementation Easy
  15. 15. 3 Execute with Sponsorship Identify executive and operational sponsors for Quick Win and Social Transformation use cases Executive Sponsor Operational Sponsor (e.g. CEO, division lead) (e.g. sales ops mgr, marcomm specialist) 3 posts & questions per week Daily engagement & activity
  16. 16. Stéphane BourgaultDirector Customer Service Europe
  17. 17. Air France KLM Cargo Connects Sales & Service
  18. 18. Air France KLM Cargo Connects Sales & ServiceFollow Key Accounts
  19. 19. Air France KLM Cargo Connects Sales & ServiceManage EntireDepartments
  20. 20. Air France KLM Cargo Connects Sales & ServiceStay Connected with Mobile
  21. 21. Air France KLM Cargo Connects Sales & Service Follow Key Accounts Run Entire Departments Stay Connected with Mobile
  22. 22. Vanessa MirfieldDirector – Global Hotel Operations
  23. 23. International Collaboration Across 29 Offices
  24. 24. International Collaboration Across 29 OfficesNew Destination Promotion
  25. 25. International Collaboration Across 29 OfficesCelebration ofAchievements
  26. 26. International Collaboration Across 29 OfficesExternal Groups
  27. 27. International Collaboration Across 29 OfficesProject Tracking & Announcements
  28. 28. International Collaboration Across 29 OfficesCapture Opportunities with TripIt Integration
  29. 29. International Collaboration Across 29 Offices New Destination Project Tracking & Promotion Announcements Celebration of Capture Opportunities Achievements with TripIt Integration External Groups
  30. 30. Paul ParkinHead of IT and Programs
  31. 31. THUS, Empowered and Efficient IT
  32. 32. THUS, Empowered and Efficient ITTicket Management & Escalation
  33. 33. THUS, Empowered and Efficient IT Groups forAll Business Projects
  34. 34. THUS, Empowered and Efficient IT Top LevelCommunications
  35. 35. THUS, Empowered and Efficient IT Ticket Management / Escalation Groups for All Business Projects Top Level Communnications
  36. 36. Q&A Stéphane Bourgault Director Customer Service Europe Vanessa Mirfield Director – Global Hotel Operations Paul Perkin Head of IT and Programs
  37. 37. Tweet questions and comments to: @charlierichey + #cloudforce
  38. 38. Don’t Forget to Submit Your Survey! Please stop by the registrationkiosks to complete your session surveys - Each survey returned enters you to win one of 8 £250 gift cards

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