Cloudforce Sydney 2012 - Introduction to


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Learn more about the Platform from Adam Torman and Ramez Morris.

This was presented during a Breakout Session at Cloudforce Sydney 2012 ( ).

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Cloudforce Sydney 2012 - Introduction to

  1. 1. Intro to /forcedotcom @forcedotcom Developer Force Group
  2. 2. Safe HarbourSafe harbour statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-lookingstatements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions provesincorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-lookingstatements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projectionsof subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management forfuture operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments andcustomer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering newfunctionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate ofgrowth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers andacquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivateour employees and manage our growth, new releases of our service and successful customer deployment, our limited history products, and utilization and selling to larger enterprise customers. Further information on potential factors that couldaffect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year endedJanuary 31, 2012. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currently available and maynot be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features thatare currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Social Revolution: Next Generation Devices Changing How We Access the Web Device Growth Tablets 1.9 billion mobile devices Smartphones by 2015 Laptops Desktop2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
  4. 4. Social Revolution: Today’s Developer Platforms 400,000 Apps 500,000 Apps 700,000 Apps2007 2008 2009 2010 2011 Source:,,
  5. 5. Cloud App Platforms Deliver Value
  6. 6. Innovate With Confidence
  7. 7. Designed for Today Enterprise Social Apps Social Mobile Real-time Open Feeds Rich experience Push Open Languages Profiles Any device Status Updates Open Interfaces Social Graph App Updates Full Portability
  8. 8. Salesforce is the Proven Cloud App PlatformDemanding 1,300,000+ 1,000,000+ 40 Billion+ All Major Customers Custom Apps Installs Transactions /QTR Certifications Q3FY09 Q4FY10 Q1FY12
  9. 9. Salesforce is the Cloud Platform for Developers,Business Experts & ISVs PaaS for PaaS for PaaS for Developers Business Experts ISVs
  10. 10. The Social Enterprise Platform sites portals communities native HTML5 Chatter Finance APIs / integration Social Customer Sales Profile Service Custom Apps radian6 Marketing AppExchange ERP Rypple Remedyforce Heroku HRMS Database.comAny Social trusted, multi-tenant infrastructure Network Any System
  11. 11. The Social Enterprise Database sites portals communities native HTML5 Chatter Finance Social Customer APIs / integration Sales Profile Service Custom Apps radian6 Marketing AppExchange ERP Rypple Remedyforce Heroku HRMS Database.comAny Social trusted, multi-tenant infrastructure Network Any System
  12. 12. Social Enterprise Applications Have NewRequirements Traditional Social Enterprise Database Database You Build Collaboration Built-In Social Framework Desktop Apps Mobile Apps LAN Access WAN Access JDBC/ODBC Open Web Protocols You Build Security Centralized, Built-in Security Application Silos Mash-Ups, Multi-channel Query Only Real-time, Event Driven Push Manual Upgrades Automated Upgrades Manual Tuning, Scale, Backup Auto Tuning, Scale, Backups
  13. 13. Convergence of Structured and Unstructured Data One platform for managing both structured and unstructured data REST & SOAP Enterprise Data Feeds APIs Search Access through common APIs, Search and Data Feeds Relational Documents Data & Files Associate documents and files with relational data records
  14. 14. User-Centric Model for Information Delivery Auto-filtered APIs, All data access is governed by Queries and Data user permissions, access rights, Feeds and declarative business rules No need to code security logic from scratch Identity & Profiles & Role Row-Level Authentication Permissions Hierarchy Security Easily integrated into enterprise Identity & Access Management identity, SSO, and user provisioning tools Enable collaboration between users App Status Feeds Groups Data feeds generated based Updates Updates on user’s subscriptions, social Chatter API graph, and access rights
  15. 15. Open: Access Your Data From Anywhere
  16. 16. Comprehensive Suite of APIs and Toolkits Applications and Middleware PHP Mobile Mobile 3rd Party Java SDK Ruby gem Toolkit SDK SDK Adapters Bayeux Web Service Web Service Endpoint Endpoint Client CRUD Sync Bulk API Apex WS/REST Streaming Outbound API Topic Apex Callouts Messaging Data Business Logic
  17. 17. Platform sites portals communities native HTML5 Chatter Finance Social Customer APIs / integration Sales Profile Service Custom Apps radian6 Marketing AppExchange ERP Rypple Remedyforce Heroku HRMS Database.comAny Social trusted, multi-tenant infrastructure Network Any System
  18. 18. : Platform for Business Apps Declarative Platform Programmatic PlatformDrag n Drop App Builders Eclipse or Cloud IDE Point & Click Admin Apex CodeBridges to Programmatic Visualforce Pages Rich Set of APIs Business Developers Professional Developers
  19. 19. The Declarative Platform Rapid App Development for Developers and Business Experts Comprehensive Suite of Drag and Drop Tools Desktop and Mobile Apps Extensible through our Programmatic ToolsModel Form Function Flow Analytics
  20. 20. Schema Builder
  21. 21. Page Layout Editor
  22. 22. Visual Workflow Visual Process ManagerVisually design your processInstantly deploy to the cloudQuickly adapt to business changeNo Hardware/Software required
  23. 23. Real-time Analytics Real-Time Visibility with Easy to Create Reports Customizable by Business Users Real-Time Reporting Integrated Analytics Across All Apps Security Controls Mobile Access Email Dashboard Delivery
  24. 24. The Programmatic Platform  Apex Code for Triggers and Business Logic  Visualforce Mark up for Pixel Perfect UI  Cloud Native IDE and Eclipse Plug-in  Desktop and Mobile Apps Model View Controller Integration AnalyticsDynamic Apex Dynamic Triggers Callouts Visualforce MD API Visualforce Event Model Time-based Charting Triggers Components
  25. 25. Apex CodeFast Application Developmentwithout the Cost of InfrastructureProgrammatic Business LogicComplex Transactional LogicStored ProceduresTriggersData Validation 2,400,000,000+ Lines of Apex Code
  26. 26. Visualforce Maximize User Productivity with the Right UICreate Any User InterfaceUse Code to Create Any PageUse Clicks to Create New FormsComponentized Interface 312,000+ Custom User InterfacesCreate Interfaces for Mobile Devices
  27. 27. Tooling and Metadata API Synch metadata with Subversion or Git Deploy metadata changes across instances Leverage command line and or 3rd party deploy tools Eclipse Plugin and Cloud IDE Tooling Metadata API DE PRO DE SBX D DE
  28. 28. Ramez MorrisIT Manager, Dental Corporation@ramezmorris
  29. 29. All About Dental Corporation Partner will leading dental practices through unique partnership model.  INDUSTRY: Healthcare  EMPLOYEES: 2300  GEOGRAPHY: Australia/New Zealand/Canada  # USERS: 2300  # FORCE.COM APPS: 4  PRODUCTS USED: Orchestra CMS, DocuSign, Eloqua, JobScience
  30. 30. ChallengesWITHIN HEAD OFFICE Find software for front end of business, e.g. Marketing, Operations, HR Integrate with specialist tools such as finance and payroll to promote collaboration internally Keep up with the pace and rate of change of the business into the future through automating processes Create customized ERP by hand picking best in class applications
  31. 31. ChallengesBETWEEN HEAD OFFICE AND PRACTICES Streamline communication between head office and multiple practice locations Provide corporate functionality to practices in unobtrusive way Create an efficient and flexible backbone for a large number of individual brands across its network of dental practices
  32. 32. Solutions is the primary system for sharing data and apps across Dental Corporation’s Acquisition, Practice Management and Marketing teams Back end integration brings Finance, Payroll, HR, and BI into a single computing environment Leading tools such as Jobscience & Eloqua, sourced from the Salesforce AppExchange, brings new efficiency and capability, allowing for customize built ERP Customer Portal takes on importance as major tool between head office and practice locations
  33. 33. Example Example of two AppExchange tools & Customer Portal used for recruiting new staff
  34. 34. Example – Job Ad
  35. 35. Example –Employee Details
  36. 36. Example – DocuSign WorkFlow
  37. 37. Don’t Forget to Submit Your Survey!Stop by the registration kiosks to complete your sessionsurveys. We have 200 KeepCups to give away as well as the chance to win a $500 iTunes voucher! Thank you! NSW Permit No. LTPS/12/05010
  38. 38. Thank you!Adam Torman @atormanRamez Morris @ramezmorris