Cloudforce Sydney 2012 - Intro to Radian6 and Social Media


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Want to learn more about Radian6? Want to learn more about Social Media? Charlie Wood @snoutley and Rob Begg @rbegg from Radian6 will help answer your questions.

This was presented during a Breakout Session at Cloudforce Sydney 2012 ( ).

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Cloudforce Sydney 2012 - Intro to Radian6 and Social Media

  1. 1. Market: Social Media Listening andEngagement with Radian6Charlie Wood – Area Vice President – Asia Pacific radian6 @snoutleyRob Begg – Vice President Marketing radian6 @rbegg
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation maycontain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statementsother than statements of historical fact could be deemed forward-looking, including any projections ofsubscriber growth, earnings, revenues, or other financial items and any statements regarding strategies orplans of management for future operations, statements of belief, any statements concerning new, planned, orupgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developingand delivering new functionality for our service, our new business model, our past operating losses, possiblefluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach ofour security measures, risks associated with possible mergers and acquisitions, the immature market in whichwe operate, our relatively limited operating history, our ability to expand, retain, and motivate our employeesand manage our growth, new releases of our service and successful customer deployment, our limited historyreselling products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could affect the financial results of, inc. is included in ourannual report on Form 10-K for the most recent fiscal year ended January 31, 2011. This document andothers are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services shouldmake the purchase decisions based upon features that are currently available., inc. assumesno obligation and does not intend to update these forward-looking statements.
  3. 3. Agenda
  4. 4. Feeling Social? Share insights and take-aways from today’s session with your social networks using #cloudforce
  5. 5. Radian6 is the World’s Leader in Social MarketingMarket Leadership Customer Success Technology Innovation 2,500+ Customers 150+ Million Sources 50% of Fortune 100 “One of the founding Twitter “Firehose” principles of Dell is really about listening and learning from 17 Languages our customers and being able to take that feedback and Social Hub improve.” Mobile Access REST API
  6. 6. Leader in Forrester Wave for Enterprise ListeningPlatforms Market Leader Largest Footprint Most Innovative Vendor Source: The Forrester WaveTM: Enterprise Listening Platforms, Q2 2012
  7. 7. Customer Success Across Every Major Metric Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.
  8. 8. Your Customers Share More than Ever Before Having a Great problem with… article on… Love the Looking new… Cool for recs... video… Hiring Product a CTO… review…
  9. 9. That’s Created a Fundamental Shift in Marketing Traditional Marketing Social Marketing Interruption Marketing Invitation Marketing Company controls brand perception Community shapes brand perception Trust company messages Trust Friend Recommendations Eyeballs and ears Hearts and Minds Centralized presence (www) Distributed presence Buy a list of names to email Social Listening & Engagement
  10. 10. Social is Disrupting the Enterprise Improved brand perception Executives Build customer loyalty Sales Drive sales Deliver customer service Marketing Develop better products R&D Service Recruit top talent Recruiting
  11. 11. Transform Your Business with Radian6 Automate & Integrate Scale Engage Visualize Analyze Summarize Listen Mobile
  12. 12. Listen to Customers on Millions of Social ChannelsAnalysis Dashboard Over 150 million sources Full Twitter “Firehose” 17 Languages
  13. 13. Analyze Social Customer InsightsSocial Insights Demographics Social Insights Segmentation Campaign Management In-flight Targeting Insights Partners:
  14. 14. Engage with Customers On Their Terms, In Real TimeEngagement Console Build Loyalty & Community Delight Customers with Social Service Build Pipeline
  15. 15. Automate & Scale Social Across the EnterpriseSocial Hub Social Workflow Executives Automatically Route Posts to the Right People: Sales • Executives • Marketing Marketing • Sales R&D • Service Service • R&D • Recruiting Recruiting
  16. 16. Delight Customers with Social CRMRadian6 for Salesforce Marketing Service Automate Contact, Lead and Case Creation Interact on Social Channels Build Social Dashboards and KPIs in Salesforce
  17. 17. Visualize Social Trends and DataREST API Social Media Command Centers Dynamic Visualization of Social Data Real-time Monitoring Radian6 Command Centers:
  18. 18. At-a-glance Barometer of Social SuccessSummary Dashboard Social Metrics & KPIs Share of Voice Share of Conversation Key Influencers Trending Topics
  19. 19. Take Social MobileiPhone App Free iPhone app Engage on the go Keep your finger on the pulse of your brand at all times
  20. 20. Demonstration
  21. 21. Nathalie Swainston Brian Giesen Brand & Marketing Director Australia Manager / The @bdgiesen Inspire Foundation @natface
  22. 22. Don’t Forget to Submit Your Survey! Stop by the registration kiosks to complete your session surveys. We have 200 KeepCups to give away as well as the chance to win a $500 iTunes voucher! Thank you!NSW Permit No. LTPS/12/05010