Cloudforce Sydney 2012 - Facebook for Business - masterclass

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Paul Wallbank from Netsmarts talks to us about FAcebook for Business and why your brand needs to be there.

This was presented during a Masterclass Session held in

the Social Media Lounge at Cloudforce Sydney 2012

(http://www.salesforce.com/au/cloudforce/ ).
For more info about the Social Media Lounge -->
http://blogs.salesforce.com/au/2012/06/road-to-cloudforce-get-social.html

Published in: Technology, Business
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Cloudforce Sydney 2012 - Facebook for Business - masterclass

  1. 1. Facebook for your business
  2. 2. Why Facebook?• The flawed IPO raised questions about Facebook’s efficacy.• Several Billion users• Dominant social media platform• Used to connect friends and families
  3. 3. • Customer engagement• One of the failures of social media is we’ve been using it as a marketing tool.• Instead it’s a customer engagement tool. A consumer platform
  4. 4. Facebook groups• Consumers sharing common interests• Ford escorts
  5. 5. Pages• Getting started• https://www.facebook.com/business/howi tworks/
  6. 6. Local business
  7. 7. Analytics
  8. 8. Advertising
  9. 9. Monitoring consumer sentiment• Consumer feedback
  10. 10. Further Information www.paulwallbank.com www.netsmarts.com.au @paulwallbank

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