Cloudforce Sydney 2012 - Customize your social enterprise with the salesforce.com platform

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Learn more about how you can customise your Social Enterprise using Heroku, Force.com and more.

This was a presented during a Breakout Session at Cloudforce Sydney 2012 (http://www.salesforce.com/au/cloudforce/ ).

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Cloudforce Sydney 2012 - Customize your social enterprise with the salesforce.com platform

  1. 1. Customize Your Social Enterprise Andrew Leigh Platform Product Marketing Clayton Brown Advanced Technology Solutions Andy Donaldson Think Education
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-lookingstatements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptionsproves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including anyprojections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans ofmanagement for future operations, statements of belief, any statements concerning new, planned, or upgraded services ortechnology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering newfunctionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results andrate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergersand acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, andmotivate our employees and manage our growth, new releases of our service and successful customer deployment, our limitedhistory reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information onpotential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for themost recent fiscal year ended January 31, 2012. This document and others are available on the SEC Filings section of the InvestorInformation section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currently available andmay not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based uponfeatures that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. “80% of new commercial enterprise apps will be deployed on cloud platforms in 2012””IDC Predictions 2012: Competing for 2020
  4. 4. Cloud App Platforms Deliver Value to the Enterprise
  5. 5. Build Apps You Didn’t Think Possible 6 MonthsAgo Social Mobile Real Time
  6. 6. Innovate With ConfidenceSite.com
  7. 7. Salesforce is the Proven Cloud App PlatformDemanding 1,500,000+ 1,000,000+ 54 Billion+ All Major Customers Custom Apps Installs Transactions /QTR Certifications Q3FY09 Q4FY10 Q1FY12
  8. 8. Customize Your App DEMO
  9. 9. Customers Have Built Apps Across Every Department IT Facilities Governance Customer Data Center HR Profiling Management EventsCollaboration Operations Partners Property Products ERP Management Franchise Intranet Management Asset Orders Management Management
  10. 10. Delight Your Customers and Employees in a Whole New Way Employee Customer Social Network Social Network Social Profile Collaborate Market Work Service Extend Sell
  11. 11. What Are the Most Common Apps Built on the Platform? Critical Social Front Social Social Processes Ends Websites EngagementCut inefficiency with the Extend the the value of your Accelerate your Connect to customers the power of the cloud. backoffice marketing to the pace way they expect it - social the market moves at. and mobile, all the time.
  12. 12. DEMOSocialize Your App
  13. 13. Open Choice of Developer Environments Visual Design Any Language
  14. 14. DEMOVisualize Your App
  15. 15. Apps Run on Any Device On the Go In the Office On the RoadMobile Marketing Heavy data entry Customer Facing Calls & Alerts Document creation Record browsingLive Event Feed Administration Light data entry Calendar Full web access Notes Apps NATIVE HYBRID WEB
  16. 16. DEMOMobilize Your App
  17. 17. Proven Business Results Deliver More Apps Less Resources Make Changes Faster Lower Cost 3x More Apps 94% Fewer 4.5x Faster 54% Lower Per Year Developer Hours Updates TCO Automatic Prebuilt Ideal for Agile Multi-tenant Upgrades Application Development PaaS Components Source: 2009 IDC Study, “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”
  18. 18. Andy Donaldson – Director IT & Online ServicesMark Reid – ERP manager
  19. 19. Who are we?• THINK Education - a leading private education provider• Growth through rapid acquisition• 15,000 active students in 8 colleges, grouped into 3 faculties• Health & Wellness, Business & Hospitality, Design• 2009 - Fully owned subsidiary of SEEK Ltd
  20. 20. Where did we start? • October 2007 SEEK Ltd 50% interest. May 2009 100% interest. • Disparity in operating environment identified as significant issue. • 2010 major debtors problem identified. New executive team recruited. • 2011 Business Process Improvement (BPI) initiative commences. X Poor M&A X Leading to lack of operating consistency X Leading to overly complicated systems Convert Prospect Graduate Prospect Teach Alumni Convert Teach Alumni APM WBCH ANCB Alumni Graduate Graduate Teach Convert Prospect Graduate Teach Alumni Graduate Teach Alumni Convert Graduate Graduate Prospect Teach Alumni JNI BBCD ACNT CATC Convert Prospect Prospect Alumni Teach Convert Convert Prospect
  21. 21. Where are we now ?• January 2011 BPI requirements analysis commences• June 2011 BPI system development commences• November 2011 BPI Phase 1 implemented  Holistic approach to business processes  Leading to improved operating consistency  Leading to improved systems  Effectively creating an ERP environment SFDC is the core business system. In use across: • Sales Convert • Marketing • Finance • Student Services • Academic Services Prospect APM WBCH Teach • IT BBCD ACNT JNI CATC ANCB Alumni Graduate
  22. 22. Custom functionality – 2 key examples  Subject selection wizard Subject selection wizard introduced to streamline subject enrolment processes and limit manual data entry errors. The wizard allows one click withdrawal and view of consolidated enrolment cost. Significant benefit to enrollment timeframes  Automated approval process Delivers functionality for the approval and escalation of academic processes. Basic Salesforce functionality expanded to meet complex business requirements. Significant streamlining and automating of process
  23. 23. DEMO
  24. 24. Questions
  25. 25. Where can I learn more? Go to Developer website Get free developer account Complete the platform workbooks
  26. 26. Don’t Forget to Submit Your Survey!Stop by the registration kiosks to complete your sessionsurveys. We have 200 KeepCups to give away as well as the chance to win a $500 iTunes voucher! Thank you! NSW Permit No. LTPS/12/05010

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