Building Community                                                               in Social Media                          ...
2   Inspires mission is to help young people lead happier lives
Ask why.    “Because we think we need one” isn’t a why!3   Inspires mission is to help young people lead happier lives
Listen and learn.    Where is your target audience talking? What are they    talking about? How are they talking about it?...
When you’re done listening, ask!    Once you think you’ve got an idea, ask your target market    whether it’s a good one.5...
Have a dedicated resource.    And make that person someone you trust with your brand.6   Inspires mission is to help young...
Start small and test.    Then learn, then test again, then learn some more.7   Inspires mission is to help young people le...
Be interesting and add value.    People are busy – if they’re going to give you their time,    you’ve got to make it worth...
Facilitate more than you moderate.    Set the guidelines, step back, and only step in when you    have to.9   Inspires mis...
Empower your champions.     Next to your staff, they’re your biggest asset.10   Inspires mission is to help young people l...
Be patient and measure.     Good things take time. And you’re only going to know if     it’s good if you’re measuring it.1...
Finally, remember…     It’s all just a conversation…12    Inspires mission is to help young people lead happier lives
Questions?13   Inspires mission is to help young people lead happier lives
14   Inspires mission is to help young people lead happier lives
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Cloudforce Sydney 2012 - Building Community with Social Networking - Masterclass

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Learn more about Social Media and how to build communities with Natalie Swainston.

This was presented during a Masterclass Session held in the Social Media Lounge at Cloudforce Sydney 2012 (http://www.salesforce.com/au/cloudforce/ ).
For more info about the Social Media Lounge --> http://blogs.salesforce.com/au/2012/06/road-to-cloudforce-get-social.html

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Cloudforce Sydney 2012 - Building Community with Social Networking - Masterclass

  1. 1. Building Community in Social Media Nathalie Swainston Brand & Marketing Manager ReachOut.com Friday, 15 June 2012Inspires mission is to help young people lead happier lives
  2. 2. 2 Inspires mission is to help young people lead happier lives
  3. 3. Ask why. “Because we think we need one” isn’t a why!3 Inspires mission is to help young people lead happier lives
  4. 4. Listen and learn. Where is your target audience talking? What are they talking about? How are they talking about it?4 Inspires mission is to help young people lead happier lives
  5. 5. When you’re done listening, ask! Once you think you’ve got an idea, ask your target market whether it’s a good one.5 Inspires mission is to help young people lead happier lives
  6. 6. Have a dedicated resource. And make that person someone you trust with your brand.6 Inspires mission is to help young people lead happier lives
  7. 7. Start small and test. Then learn, then test again, then learn some more.7 Inspires mission is to help young people lead happier lives
  8. 8. Be interesting and add value. People are busy – if they’re going to give you their time, you’ve got to make it worth it.8 Inspires mission is to help young people lead happier lives
  9. 9. Facilitate more than you moderate. Set the guidelines, step back, and only step in when you have to.9 Inspires mission is to help young people lead happier lives
  10. 10. Empower your champions. Next to your staff, they’re your biggest asset.10 Inspires mission is to help young people lead happier lives
  11. 11. Be patient and measure. Good things take time. And you’re only going to know if it’s good if you’re measuring it.11 Inspires mission is to help young people lead happier lives
  12. 12. Finally, remember… It’s all just a conversation…12 Inspires mission is to help young people lead happier lives
  13. 13. Questions?13 Inspires mission is to help young people lead happier lives
  14. 14. 14 Inspires mission is to help young people lead happier lives

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