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CC14 - Peter Ekstrom: Turn your Cold Calls into Gold calls


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@connectmembers #connectcon14 @peterekstrom

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CC14 - Peter Ekstrom: Turn your Cold Calls into Gold calls

  1. 1. Turn Your Cold Calls into GOLD CALLS How You Speak is How You Sell Peter Ekstrom 516-541-8160 #connectcon14 @connectmembers
  2. 2. Curing ‘Foot in Mouth’ Disease Foot-in-Mouth Disease noun Informal: Facetious. The habit of making inappropriate, insensitive, or imprudent statements. The tendency to say the wrong thing at the wrong time. The tendency to say the right thing the wrong way. #connectcon14 @connectmembers
  3. 3. SPEECH • Speech /spēCH/ noun – The ability to express thoughts and feelings by articulate sounds. THOUGHTS + WORDS = SPEECH #connectcon14 @connectmembers
  4. 4. Be Careful … #connectcon14 @connectmembers
  5. 5. Your Miranda Rights in Sales… “You have the right to remain silent. Anything you say can, and will be used against you by prospects…” #connectcon14 @connectmembers
  6. 6. The Attention Economy • The New Currency of Business • The First Impression… • Attention Filtering #connectcon14 @connectmembers
  7. 7. Please Read The Following Paragraph I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid! Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer inwaht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? Yaeh, and I awlyas thought slpeling was ipmorantt. #connectcon14 @connectmembers
  8. 8. 21st Century Prospecting ‘Threading the Needle’ in conversation #connectcon14 @connectmembers
  9. 9. Box Your Dialogue! #connectcon14 @connectmembers
  10. 10. The Gold Call Script Ice-Breaker Lemonade Statement Focus Question Attention Question Scheduling Question © 2006 DealBuilders, Inc. All rights reserved. #connectcon14 @connectmembers
  11. 11. #connectcon14 @connectmembers Summary • Mastering Introductions… • Look before you speak… • Your Miranda Rights in Sales… • The Attention Economy… • The Gold Call Script…
  12. 12. Contact Information: Pete Ekstrom Office: 516-541-8160 Cell: 516-528-5367 #connectcon14 @connectmembers
  13. 13. Tweet your learnings #Connectcon14 @connectmembers #connectcon14 @connectmembers