Business is Social - Cloudforce Nordic Keynote Oct 2012

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Business is social – enjoy the visionary Cloudforce Nordic keynote by Chief Scientist JP Rangaswami, salesforce.com and experience the compelling customer stories presented by Anders Långsved, Tele2, Anders Blauenfeldt, YouSee and Magnus Olausson, Spotify.

From Cloudforce Nordic, October 2012.

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Business is Social - Cloudforce Nordic Keynote Oct 2012

  1. 1. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any suchuncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially fromthe results expressed or implied by the forward-looking statements we make. All statements other than statements of historical factcould be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items andany statements regarding strategies or plans of management for future operations, statements of belief, any statements concerningnew, planned, or upgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering newfunctionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results andrate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergersand acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, andmotivate our employees and manage our growth, new releases of our service and successful customer deployment, our limitedhistory reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information onpotential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for themost recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section ofour Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currently available andmay not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based uponfeatures that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  2. 2. BUSINESS IS SOCIALJP RangaswamiChief Scientist@jobsworthwww.confusedofcalcutta.com
  3. 3. Our Mission:Cloud Computing Driver, Catalyst and Evangelist Enterprise Cloud ComputingMainframe Client/Server 1960s 1980s Today
  4. 4. Evolution of the Three Tiered World Cloud Wireless LTE SNA Client ServerTerminal Mainframe LAN/WAN Tablet 1960s 1980s Today
  5. 5. #1 in Enterprise Cloud Computing #1 Cloud Cloud Innovation Computing CRM 2011, 2012
  6. 6. 350,000+ Hours Service 1% $40 Million+ GrantsTime Equity Product 16,000 Non-profit Organizations
  7. 7. First Enterprise Cloud Company to Reach $3 BillionFastest Growing Top 10 Software Company $3B Revenue Forecast FY13
  8. 8. 20,000+ Successful Customers Across Europe
  9. 9. The Social Revolution1960s 1970s 1980s 2010sMainframe Mini Client ServerComputing Computing Computing Social Revolution 2000s Mobile 1990s Computing Cloud Computing x 10x 100x 1,000x 10,000x 100,000x
  10. 10. The Social Revolution 4.5 Billion social usersSources: Comscore, Morgan Stanley, Facebook, Twitter, YouTube, LinkedIn, Wikipedia
  11. 11. Social Revolution: Business is Social Enterprise Adoption of Social Networking 70% Companies Adopted Social $1.3 Trillion in value can be unlocked through social technologies. 2008 2009 2010 2011 2012Source: 2012 McKinsey Global Institute Study: “The Social Economy”
  12. 12. Social Revolution: Higher Growth Investment than anyIT Category 47% annual growth in spend for social networking Office ERP BI Project Management CRM SCM Content Web Management Conferencing Social NetworkingSource: 2012 IDC “Worldwide Collaborative Applications 2011-2015 Forecast”
  13. 13. Social Revolution: Customers Flocking to SocialChannels Fortune 100 Facebook Fan Growth Fortune 100 Web Traffic Growth 123% growth in social customersJun 2010 Dec 2010 Jun 2011 Dec 2011 Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study
  14. 14. Social Revolution: Customer Conversations Exploding 150M conversations per day2009 2010 2011 2012 Sources: Twitter
  15. 15. Social Revolution: For CEOs, Social at the Top Customer Connections Sales Forces CEOs believe social will Social Networking become one of the top two ways to engage customers, Websites 256% Growth mainly at the expense of over 3 Partners years traditional approaches. - IBM CEO Study 2012 Call CentersTraditional Approaches Source: 2012 IBM Global Chief Executive Office Study
  16. 16. For some time, businesses have been refining andoptimizing their networks of suppliers and partners. But something just as revolutionary has beenhappening—the sudden convergence of the cloud,social and mobile spheres—connecting customers, employees and partners in new ways... IBM 2012 Study of 1,709 CEOs, General Managers, and Global Business Leaders
  17. 17. Connect with Your Customers in a Whole New WayConnected ConnectedCustomers Products Connected Connected Partners Employees
  18. 18. Are You and Your Company Going Through aSocial Revolution? Your Customers, Employees, and What About Your Partners Are Connected Company?
  19. 19. Have You Transformed the Way You Sell? Sell: Access Everything on Mobile Devices Your Customer Collaborate on Deals Create Social Customer Profiles Grow Sales
  20. 20. Have You Transformed the Way You Service? Your Customer Service: Connect to Customers on Twitter, Facebook - Every Channel Respond Immediately to Customers Connect Service Experiences Across Channels Delight Your Customers
  21. 21. Have You Transformed the Way You Market? Your Customer Market: Listen and Engage Customers on Social Media Publish and Advertise with Social Campaigns Grow Campaign ROI
  22. 22. Have You Transformed the Way You Collaborate? Collaborate: Collaborate With Customers, Partners, & Employees Create Branded Communities Your Customer Share Posts, Files, & Feeds Less Email, Fewer Meetings
  23. 23. Have You Transformed the Way You Work? Work: Align with Social Objectives Motivate with Social Rewards Improve Employee Performance Your Customer
  24. 24. Have You Transformed the Way You Innovate? Your Customer Innovate: Build Social & Mobile Apps Make Your Products Social Engage Customers in New Ways
  25. 25. Have You Transformed the Way You Innovate? Your Customer
  26. 26. Social Revolution: Success Across Every Major Metric Your Customer +32% Sales +29% Innovation Productivity+34% Customer +34% EmployeeSatisfaction Satisfaction +37% +31% Employee Source: 2012 Third-party survey of Campaign 5,500 salesforce.com customers Effectiveness Productivity
  27. 27. Salesforce.com Customers Growing 48% Faster 33% Growth 21% Growth +48% faster growth 18% Growth 20% Growth 18% Growth 15% Growth Fortune 500 Fortune 500 Non-customers Customers 15% Growth 14% Growth of Salesforce.com Annual growth averaged over 3 years.Source: Salesforce.com analysis
  28. 28. Business is Social Your Customer
  29. 29. Your Customer
  30. 30. Rossignol Makes the Transformation to Social Leader in Winter Sports Equipment $290M in Revenue 1,200 Employees #1 Ski Brand on Facebook
  31. 31. Sales Cloud: Sales is SocialWorld’s #1 Sales Application#1 in SFA Market Share (IDC)Magic Quadrant Leader (Gartner)Customers Have Increased Sales by 27%* *Source: 2012 Third-party survey of 5,500 salesforce.com customers
  32. 32. Salesforce Touch Generally AvailableFirst Fully Mobile Sales ApplicationEasy to Access Your Salesforce DataDesigned for Any Device (HTML 5)Now Generally Available for iPad
  33. 33. Partners are Social: Partner CommunitiesSell as a Team with Resellers,Distributors or any Channel PartnerNext Generation Portal: SocialCommunityPrivate, Secure Partner CollaborationPilot with Winter ’13
  34. 34. Your Customer
  35. 35. YouSee Makes Digital Entertainment Social #1 Danish Television Provider $900M Revenue 1,900+ Employees Video on Demand Leaders
  36. 36. Service Cloud: Service is SocialWorld’s #1 Service ApplicationLeader in Customer Service (Gartner, Forrester)34,000 CustomersCustomers Increased Customer Satisfaction http://www.YouSee.dk/Supportby 34%* *Source: 2012 Third-party survey of 5,500 salesforce.com customers
  37. 37. Business is Social Your Customer
  38. 38. Your Customer
  39. 39. Built on the Marketing Cloud#1 Company for Social MentionsGlobal Social CampaignMultiple Platforms
  40. 40. Marketing is Social: The Biggest Shift in 60 Years
  41. 41. Marketing Cloud: Marketing is SocialManage Your Brand Presence Across Social ChannelsMeasure Activity & EngagementOptimize & Target With Social Advertising
  42. 42. Your Customer
  43. 43. Air France KLM Cargo & Martinair CargoCollaborate with Chatter Global leader in Air Freight 13% of total AF KLM revenue 254 destinations, 111 countries
  44. 44. Chatter: Collaboration is SocialSecure, private collaboration150,000 active Chatter networks http://www.Chatter.com/AF-KLMCargo&MartinairCargo30% reduction in customer email2011 Apple App of the Year
  45. 45. Introducing Salesforce ChatterboxSync Files Across DevicesPreview/Read DocumentsSecure File SharingPilot with Winter ’13
  46. 46. Your Customer
  47. 47. Spotify Embraces Work.com to Motivate Employees Social, Music Sharing Platform 3 million + subscribers 500+ worldwide employees Transparent, social culture
  48. 48. Work.com: Work is SocialWorld’s First Social Performance Management AppAlign, Motivate, and Drive Team PerformanceSocial, Transparent, Real-timeWork Better, Together
  49. 49. Your Customer
  50. 50. Virgin America Makes Travel More Social Best Domestic Airline for 5 Consecutive Years in Travel and Leisure $1 Billion Airline Launched in 2007 2,500+ Employees
  51. 51. Salesforce Platform: Innovation is Social #1 Cloud Platform Market Share (IDC) #1 Cloud Platform (Forrester) 800,000 Developers Build and Deliver Social & Mobile AppsForce.com Heroku Site.com Database.com Chatter AppExchangeEmployee Consumer Websites Databases Collaboration ISV Services Communities Touch Identity Apps Apps
  52. 52. AppExchange: World’s Leading EnterpriseApp Marketplace1,700+ Social Enterprise AppsEvery Major Business CategoryEasy-to-install by Admins & End UsersUsed by 70% of Fortune 100
  53. 53. Virgin America is Social Social Guest Profile Employee Social Recognition Media Social & Mobile Collaboration IFE Apps Activate 2.0 Marketing & Loyalty Social Social Call Teammates Center Corporate Reservations Guest Sales Chat Service
  54. 54. Business is Social Your Customer
  55. 55. Connect with Your Customers in a Whole New Way ConnectedConnected ProductsCustomers Connected Connected Partners Employees
  56. 56. Salesforce Architecture Social Front-EndAny Social Sales Service Marketing Work.com AppExchange Back-end Systems Network Chatter AppExchange Apps Any System Identity Data.com ERP Finance Force.com Site.com Heroku Communities Salesforce Database.com Platform Cloud, Social, Mobile
  57. 57. Thank you

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