Building a business today is less about creating demand than it is about leading a journey for your customer. Today’s buyer has many ways to find the products and services they acquire. What differentiates your brand is the customer experience, requiring Marketing, Sales and Customer Service work together to delight your customer. John Jantsch, author and owner of Duct Tape Marketing, to learn the 7 behaviors every customer wants to experience. Learn how to map the perfect customer journey as well as measure and track your success.