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Blueprint for the Perfect Blog Post                             SEO Optimization:                             Use SEO gold...
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The Perfect Blog Post

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The Perfect Blog Post

  1. 1. Blueprint for the Perfect Blog Post SEO Optimization: Use SEO golden keywords if you want your post to reach a wide audience Tip: Check out bit.ly/bloggoldenkeywords for ideas. Title: Introduction: It should be Create a hook and catchy and explain why the contain one reader should care popular keyword. POST TITLE about your post. Tip: Keep it under 12 words. SHARE BUTTONS Tip: use some of the SEO keywords from your title. OPENING PARAGRAPH   …Main Keyword BIG IMAGE … Main Keyword Phrase Image: ALWAYS include at …Main Keyword Variation Body: least one image Clearly state your with dimensions case. Using lists or 300x200pxls. bolding is a good way to make your Tip: Use colorful and text easy to read. interesting pictures, BODY COPY not logos. Tip: Write with your distinct style – show personality (this is Use links: not the NYT). When you are referring to a CONCLUSION Conclusion: product, news Emphasize the main article, or a person, take-aways and use links to point to actionable points for these sources. RELATED POSTS the reader. Tip: Linking out Tip: Always end the increases your SEO COMMENTS post by asking the value but don’t readers a question. overdo it. Comments Section: Related Content: Since you ended your blog post with a question to If you feel that the readers can benefit from other the readers, keep an eye out for the comments posts in our network or external articles, list them section of the blog. at the end. Tip: Respond in timely manner and do your best to Tip: You can also promote ebooks, soft offers from foster more conversation. the salesforce page and other relevant content.Blueprint was inspired by a post to business2community http://goo.gl/p32RvIt has been adapted with our terminology & best practices for employee training

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