Are You a Customer Company?

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On February 26, 2013, Marc Benioff, Chairman and CEO, salesforce.com, and special guests including Obama for America Chief Integration & Innovation Officer Michael Slaby took to the the stage at New York's famous Waldorf Astoria Hotel to talk about the future of business and what it means to become a customer company.

So get ready to be inspired as industry leaders and experts share how to successfully connect to your customers in ways like never before.

Published in: Technology

Are You a Customer Company?

  1. 1. Connect With Your Customers In A Whole New Way Marc Benioff Chairman, CEO @benioff | facebook.com/benioff | ceo@salesforce.com
  2. 2. Become a Customer Connected CompanyBecome a Customer Driven CompanyBecome a Customer Obsessed CompanyBecome a Customer Focused CompanyBecome a Customer Trusted Company Become a Customer Company.
  3. 3. Become a Customer Company:Connect with Your Customers in a Whole New Way Connected Connected Employees Partners Connected Connected Customers Products Local Cloud Social Touch
  4. 4. Our Mission:Cloud Computing Driver, Catalyst and Evangelist EnterpriseMainframe Client/Server Cloud Computing 1960s 1980s Today
  5. 5. #1 in Cloud Computing and Customer Relationship Management #1 Cloud Sales, Service, Innovation Computing Marketing 2011, 2012
  6. 6. Post-PC Revolution: “The End of Wintel” Mobile Terminal Client Devices SNA LAN/WAN LTE Mainframe Server Cloud 1960s 1980s Today
  7. 7. Today’s Platform Connects an “Internet of Things” 3rd Generation Platform Billions Users • Devices • Products 1st 2ndGeneration Platform Generation PlatformThousands Millions Users • Terminals Users • Clients 1960s 1980s Today
  8. 8. The Computing RevolutionSource: Asymco, “The Rise and Fall of Personal Computing”
  9. 9. The Computing Revolution1960s 1970s 1980s 1990s 2000s 2010s Cloud Mobile SocialMainframe Mini Client Server Computing Computing RevolutionComputing Computing Computing x 10x 100x 1,000x 10,000x 100,000x
  10. 10. Social Big Data EcosystemTouch Identity CloudLocal Community Trust
  11. 11. Sharing Feeds, Profiles, Groups, and Files150 Million Daily Conversations About Companies4.5 Billion Social Users
  12. 12. Revolutionary InterfacesTablets, Smartphones, PCs1.7 Billion Touch Devices Shipped in 2012
  13. 13. Geo-aware DevicesLocate CustomersDeliver Targeted Promotions
  14. 14. Collect Customer, Product, and Usage DataGain Insights About Customers450 Billion Business Transactions / Day by 2020
  15. 15. Single Sign-onPortable IdentityIntegrated Data and Platforms
  16. 16. Private & Public CommunitiesFind Experts and AnswersFor Customers, Employees, or Partners
  17. 17. Apple and Android App MarketplacesSalesforce AppExchange for Business AppsPrivate Ecosystems for Companies
  18. 18. $111 Billion Industry in 201218% YOY GrowthSalesforce.com: #1 Enterprise Cloud Vendor
  19. 19. Earn Customer Trust USER: PASS:Build Relationships on Equal TermsRespect Privacy, Identity & Money
  20. 20. Companies Disconnected From Their Customers Your Customers, Employees, and Is Your Company Connected? Partners are Connected...
  21. 21. How do you become a customer company?
  22. 22. Become a Customer Company:Connect with Your Customers in a Whole New Way Connected Connected Employees Partners Connected Connected Customers Products Local Cloud Social Touch
  23. 23. Eight Questions To Become a Customer Company: Connected Connected Connected Connected Customers Employees Partners Products 1. How do you 3. How do you 5. How do you 7. How do you listen to every sell as a team? create connect your customer? communities? products? 2. How do you 4. How do you 6. How do you 8. How do youengage on every service customers connect your deliver apps channel? everywhere? partners? everywhere?
  24. 24. Become a Customer Company:Connect with Your Customers in a Whole New Way Connected Connected Employees Partners Connected Connected Customers Products Local Cloud Social Touch
  25. 25. Salesforce: Customer Company Architecture Connected Connected Connected Connected Customers Employees Partners Products Applications and Data Sales Service Marketing Work.com AppExchange Any Social Back End Network Data.com Systems Chatter Chatter Communities Identity ERP Finance Force.com Heroku Touch Salesforce Platform AppExchange Apps Data Model Any System Multi-Tenant Infrastructure
  26. 26. Thank you.

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