Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Advantage Tour - Business Transformation, Auckland

3,118 views

Published on

Advantage Tour - Business Transformation, Auckland

Published in: Technology
  • Be the first to comment

Advantage Tour - Business Transformation, Auckland

  1. 1. Derek Laney
 Head of Product Marketing Business Transformation: How To Stay Ahead of The Game in The Digital Age @derektweets #SFAPAC
  2. 2. app soda machine watch phone sensor machine lightbulb Behind every Closed Lost by Region and Product Midwest Buildozer Tra... Concrete Mixer Concrete Pump Concrete Pu... Crankshaft $1,065,700 $274,900 $81,800 $527,900 $25,600 REGION PRODUCT SUM OF AMOUNT Midwest Midwest Midwest Midwest Energy consumption Total annual consumption Energy Resources Time Resources used 65% Data allocated (GB) 26 57 78 51 76 26 50 58 is a customer The Internet of Customers IoT Data
 Science Social Mobile Cloud #SFAPAC
  3. 3. #SFAPAC IIoT: Even Today’s Hottest Devices Are Tomorrow’s Legacies
  4. 4. #SFAPAC IIoT: Even Today’s Hottest Devices Are Tomorrow’s Legacies
  5. 5. Data Science: Major Shift in Technology #SFAPAC Machine Learning Unlimited Computing Power Ubiquitous Data
  6. 6. Data Science: IQ uses Relationship Intelligence #SFAPAC Drive action with Relationship Intelligence What to Prioritize Who to Email How to close more deals Automatically collects all your data to…
  7. 7. Data Science: Turns Devices into Experience Subtitle text #SFAPACHow Artificial Intelligence Will Make Technology Disappear (Rand Hindi, June 2015)
  8. 8. Customer Experience is The New Battlefield 36% 2011 Companies expecting to compete mostly on the basis of customer experience. 89% 2016
  9. 9. Mobile: Apps Turn To EcoSystems The  “Search”  feature  tells  you   something’s  wrong Tomorrow’s  “app”  is  an  
 add-­‐on  to  a  lexicon  of  APIs   Its  dedicated  UI  is  just  a   “serving  suggestion”  
  10. 10. Mobile: Platforms are Evolving blog.xamarin.com/expand-­‐your-­‐apps-­‐reach-­‐with-­‐googles-­‐app-­‐invites/ dzone.com/articles/android-­‐60-­‐marshmallow-­‐and-­‐ios-­‐9
  11. 11. Mattel Imagines the Future of Play #SFAPAC
  12. 12. “Do what you do so well that they will want to 
 see it again and bring their friends.” Walt Disney #SFAPAC
  13. 13. #SFAPAC
  14. 14. Behind every thing Closed Lost by Region and Product Midwest Buildozer Tra... Concrete Mixer Concrete Pump Concrete Pu... Crankshaft $1,065,700 $274,900 $81,800 $527,900 $25,600 REGION PRODUCT SUM OF AMOUNT Midwest Midwest Midwest Midwest Energy consumption Total annual consumption Energy Resources Time Resources used 65% Data allocated (GB) 26 57 78 51 76 26 50 58 is a customer The Internet of Customers IoT Data
 Science Social Mobile Cloud #SFAPAC
  15. 15. Rowena Westphalen Analytics Cloud Lead, APAC @rowenawest
 rwestphalen@salesforce.com #SFAPAC
  16. 16. c.
  17. 17. IoTIoT #SFAPAC
  18. 18. Thinking Like a Designer Not being a Designer #SFAPAC#SFAPAC
  19. 19. Future Nature – Evolution will not be televised #SFAPAC#SFAPAC
  20. 20. The Chau Chak Wing at UTS #SFAPAC
  21. 21. Empathy - L’Oreal Subtitle text #SFAPAC
  22. 22. CHOOSE A PARTNER Pair up with someone near you One of the pair raise their hand #SFAPAC
  23. 23. If you raised your hand CLOSE YOUR EYES NOW We don’t want you to see the next slide ! #SFAPAC
  24. 24. #SFAPAC
  25. 25. How did you do ? Questions are the new answers.. #SFAPAC
  26. 26. Questioning - Mattel Subtitle text #SFAPAC
  27. 27. Back in Your Pairs Come up with as many ideas as possible #SFAPAC
  28. 28. Come up with a new way to exercise Come up with as many ideas as possible #SFAPAC
  29. 29. Come up with a new way to exercise IN A CAR Come up with as many ideas as possible #SFAPAC
  30. 30. Come up with a new way to exercise using only a car headrest.. in your original pairs come up with AS MANY IDEAS as possible #SFAPAC
  31. 31. Which question generated the most ideas ? Questions we ask reflect the answers we get 1 2 3 #SFAPAC
  32. 32. Who can help ? #SFAPAC
  33. 33. #SFAPAC
  34. 34. #SFAPAC
  35. 35. Adam Darvell Director, Strategic Innovation APAC 
 adarvell@salesforce.com #SFAPAC
  36. 36. Disruption pyramid Subtitle text #SFAPACsource: geoffrey moore - diagnosing disruption Business Model Operating Model Infrastructure Model Business  Value  Delivery   Focus  on  DisrupKng  inefficient  Markets Business  Opera4ons   Focus  on  People  ProducKvity Technical  Opera4ons   Focus  on  System  Performance #SFAPAC
  37. 37. The steps your customers go through when engaging with your company Customer journey Friction: “Interactions that inhibit people from intuitively and painlessly achieving their goals” WWW Our Goal: “Redesign the customer journey, reduce friction, provide delight and make customers love interacting with us”
  38. 38. Beauty Advisor Reimagined Makeup Genius is a Beauty Advisor in Your Pocket Film
  39. 39. Methodology for collaborative re-invention Subtitle text #SFAPAC CollaborateDiscover Re-imagine •organisational collaboration •cultural alignment •action not discussion •friction & pain point focus
  40. 40. Discover Collaborate Re-imagine
  41. 41. Example Persona Discover Collaborate Re-imagine
  42. 42. Discover Collaborate Re-imagine
  43. 43. Workshop Subtitle text Discover Collaborate Re-imagine
  44. 44. Orthodoxy Busters Discover Collaborate Re-imagine
  45. 45. 15# #3 INSPIRATIONSInspiration Discover Collaborate Re-imagine
  46. 46. Discover Collaborate Re-imagine “We build in order to think” - IDEO
  47. 47. Re-imagined customer journey ShareOnboardAcquire Engage Try & Buy Push notification Real time try & buy Content updateInstall Discover Collaborate Re-imagine
  48. 48. Get Ready for a New Kind of Customer Success IoTIoT
  49. 49. We want to help imagine your future Talk with your account teams Join our Success Communities Talk to experts in the Product Area

×